7 Shifts

NOVEMBER 9, 2022

You can use a newsletter to update them about a new location opening , special offers, menu upgrades, or food-based events. An email newsletter allows your business to communicate regularly with customers outside of your restaurant's four walls. Special events such as birthdays and anniversaries also show how much you care about them.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. This could be as simple as paid social advertising, great signage, an ad in the local paper, or a television appearance. What is a restaurant marketing plan, and why do you need one?

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

JANUARY 31, 2024

Marketing & advertising It's your job to ensure the restaurant's seats are full, especially if you're not part of a massive franchise that benefits from corporate advertising. Exploring affordable traditional marketing opportunities in your area, like event sponsorships or local ads, is also a good idea.

Management 397

Management Management Kitchen Safety Front of House 397

Modern Restaurant Management

JUNE 12, 2023

And with climate change making extreme weather events more likely, restaurants will continue to face a higher risk of supply chain disruptions and physical property damage. Cover everything you deem necessary, from protocols for poor outdoor air quality days to evacuation routes and methods of communication for more serious events.

Kitchen Safety 88

Kitchen Safety Online Ordering Outdoor Communication 88

SpotOn

JUNE 5, 2024

" Lawmakers are concerned that some fees hurt customers by inflating the advertised price with opaque, mandatory add-ons. Some common service fees are corkage fees, hotel room service charges, delivery fees, and private event fees. Before implementing price changes, brief your staff on how to communicate the increase to guests.

Small Business 52

Small Business Restaurant Law Customer Service Pricing 52

Bingage

NOVEMBER 11, 2022

WhatsApp was launched as an application for personal communication, but the growing popularity of the app, its ease of use, and the great responsiveness of customers make it useful for marketing purposes. Whatsapp offers direct communication between customers and and business representatives. Types of WhatsApp Marketing Messages.

Marketing 98

Marketing Coupons Point of Sale Advertising 98

Modern Restaurant Management

DECEMBER 28, 2020

With fewer front-line staff available for customer interactions we’re bound to see digital signage utilized to communicate instructions and order status as well. That also applies to the event space itself. This extends into every facet of event planning and preparation. Jonathan Morse CEO & Co-founder of Tripleseat.

2021 229

2021 Mobile Ordering Loyalty Program Kitchen Safety 229

Sling

NOVEMBER 24, 2021

Our experts have created a list of proven grand opening ideas for small businesses that will help you get the word out and host the best event possible. Partnering with other local businesses to display table tents prior to your grand opening is a great way to build brand recognition and promote the big event at the same time.

Small Business 148

Small Business Social Media Advertising Events 148

Modern Restaurant Management

AUGUST 8, 2022

However, as a restaurant operator provides free WiFi service to customers they can go beyond “marketing” and leverages technology to not only capture valuable customer information but as the critical first step for powerful messaging, communication and relationship-building. Reward Loyal Customers. Need to sell more wings?

Loyalty Program 163

Loyalty Program Social Media Email Marketing Point of Sale 163

Modern Restaurant Management

JUNE 15, 2021

By customizing menus based on a local sporting event, time of day and even the weather, digital screens can suggest items to add to orders or promote high-margin combo meals just when consumers are hungriest. But one of the biggest digital investments restaurants can make is in advertising. One precedes the other.

Technology 195

Technology Loyalty Program Front of House Online Ordering 195

7 Shifts

DECEMBER 18, 2019

For those who forgot to pack a lunch but are too time-poor to have a sit-down meal, advertising pre-packaged, nutritious grab-and-go options makes you a viable option for people on the move. Marketing promotions like these offline (distributing flyers around campus, for example) will drum up added excitement about upcoming events.

Specials 362

Specials Food Truck Seasonal Menu Social Media 362

Open for Business

MARCH 21, 2023

Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising. Keep communication open It’s important for any restaurant to keep in touch with past and potential customers online.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Sling

OCTOBER 1, 2023

Along the way, we’ll address such issues as: Working from home or a storefront The importance of state and local health codes Creating a business plan Getting incorporated and licensed Hiring and scheduling employees We’ll also discuss financing (to make it all possible) and advertising and marketing (to keep it all going).

Catering 78

Catering License Transportation Advertising 78

Modern Restaurant Management

AUGUST 14, 2023

The best restaurant branding ideas encompass the overall experience and perception people have of your restaurant — communicating your values, personality, and unique offerings. Get Involved While advertising is important — it’s non-interactive. That goes beyond just a logo or color scheme.

Social Media 163

Social Media Book Customer Experience Design 163

Next Restaurants

SEPTEMBER 8, 2020

Dive into this handy guide and continue reading to get to know about the basics of digital advertising. LED displays come as a great addition when it happens to display information like nutritional information, pricing, offerings, advertising content and other promotions. Communicating to Guests Becomes Simpler.

Advertising 118

Advertising Point of Sale Menu Information 118

Modern Restaurant Management

JANUARY 22, 2024

Engage consumers using social media, storytelling, and events to create a deep emotional tie that extends beyond the plate. Use technology, reservation platforms, and customer reviews to ensure that everyone is in constant communication and that problems are resolved quickly.

Loyalty Program 139

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 139

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. According to research by Sopro, over 75% percent of consumers prefer to communicate with brands through email. or "Get 15% Off Appetizers - Sign Up Today!"

Email Marketing 52

Email Marketing Reservations Marketing Loyalty Program 52

Modern Restaurant Management

JANUARY 9, 2020

Here are three top places to advertise: Online. Or, you can invest in social advertising, which places your ads on target users’ Facebook or Instagram newsfeed. Besides digital marketing, it’s smart to invest in some forms of traditional advertising. Out-Of-Home. Social Media.

Marketing 156

Marketing Email Marketing Loyalty Program Social Media 156

Modern Restaurant Management

MAY 26, 2023

One easy way to achieve this is for public communications from company executives, or that represent the brand as a whole, to display vulnerability, which fosters relatability and trust. One-Size-Fits-All Communication Emotionally intelligent brands tailor their messaging to different customer segments.

Hospitality 98

Hospitality Social Media Customer Service Email Marketing 98

Future Food

FEBRUARY 25, 2020

Although COVID-19 virus is extreme business interruption and thankfully not an everyday event, it does demonstrate how an external event can devastate a business or sector of hospitality reliant on a narrow target market focus. However, neither does the target market require this level of communication.

Sustainability 88

Sustainability Social Media Communication Customer Experience 88

The Restaurant Times

DECEMBER 17, 2021

Social media marketing software is a smart tool to enhance customer loyalty and engage with your regular clients while giving them information about timings, new flavours or combos, exciting discounts, and community events. So, build a great hype around product advertisements. Get People Involved Through Events.

Social Media 98

Social Media Loyalty Program Merchandise Point of Sale 98

7 Shifts

JANUARY 31, 2024

Marketing & advertising It's your job to ensure the restaurant's seats are full, especially if you're not part of a massive franchise that benefits from corporate advertising. Exploring affordable traditional marketing opportunities in your area, like event sponsorships or local ads, is also a good idea.

Management 195

Management Management Kitchen Safety Front of House 195

Modern Restaurant Management

JANUARY 28, 2022

You can’t communicate your brand to your customers if you don’t know what your brand represents. You can display images and descriptions of your food and advertise special offers. You can also use your mouth-watering images for advertising your food on your website. What makes you stand out from the competition?

Social Media 192

Social Media Advertising Small Business Food Order 192

Modern Restaurant Management

SEPTEMBER 16, 2020

Restaurants should advertise what precautions they're taking to keep people safe. They'll likely post about the event tagging you and your restaurant, driving more traffic and their followers to come visit you in the coming days and weeks. Restaurants need to communicate the change in safety measures and share the experience.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

Get Beyond

OCTOBER 24, 2023

In 2022, an estimated 51 million shoppers participated in the event. Are you ready to make the best of this one-day event? Here’s how to prepare for Small Business Saturday before, during, and after the event. Increase advertising The ramp-up to Small Business Saturday is as important as the day itself.

Small Business 52

Small Business 2023 Social Media Customer Experience 52

Bingage

JULY 21, 2022

When people hear about how great your restaurant is going to be during this special event, they’ll definitely want to check it out. Make sure there are signs everywhere advertising that fact—and even better: let people know what they can expect from your restaurant by posting pictures on social media!

Marketing 98

Marketing Loyalty Program Social Media Seasonal Menu 98

7 Shifts

OCTOBER 9, 2019

Capture Your Community with Local Ads Local advertisement is a powerful tool to increase both foot traffic and your online presence. Giving the customer a direct line of communication is crucial as users prefer simpler and more convenient ways of communication.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Perfect Daily Grind

MAY 18, 2022

The high-social class would sponsor events such as the Olympics, gladiator fights, and chariot races,” the report states. These sponsorships are usually promoted in marketing and advertising campaigns in print, TV, and social media, among other forms. Caleb Benoit is the founder of Connect Roasters in Chicago.

Sports 196

Sports Social Media Beverage Advertising 196

7 Shifts

SEPTEMBER 19, 2022

Establish Clear Lines of Communication. Communication breaks down. 72% of employees ranked team communication as necessary to their satisfaction at work. Unclear communication leads to frustration and a less-than-stellar work experience. Establish clear lines of communication. State by State Breakdown.

Front of House 195

Front of House Back of House Cash Management Customer Experience 195

Open for Business

MARCH 23, 2023

A restaurant marketing manager job description often requires a bachelor’s degree in marketing or communications or several years of experience in restaurant marketing. An intern should be supervised by a higher-level employee, whether that’s the general manager, director of marketing, or communications manager.

2023 78

2023 Marketing Social Media Email Marketing 78

The Restaurant Times

JANUARY 13, 2021

Communicate Effectively. A restaurant rebrand is incomplete without an effective communication strategy. When planning restaurant rebranding as a whole, include a comprehensive advertising and marketing strategy. When planning restaurant rebranding as a whole, include a comprehensive advertising and marketing strategy.

Marketing 104

Marketing Social Media FOH Customer Service 104

SpotOn

FEBRUARY 19, 2024

Restaurant manager software can help you communicate with your team and get any available shifts picked up. Beyond taking local events into your staff schedule, you might want to adjust your operating hours and offer food specials, like brunch. Advertise event details Once you've made plans for a bar crawl or created St.

Bar 52

Bar Social Media Specials Coupons 52

Modern Restaurant Management

MARCH 31, 2020

Restaurant and business owners should always be prepared in the event of loss or damage to normal business operations. Develop a communication plan with your employees that includes up to date info on the virus and keep communication open and morale up. Equally as important is preparing your potential claim.

Insurance 108

Insurance Government Employee Relations Small Business 108

Indoor Media

NOVEMBER 8, 2021

Figure out the type of QR code Not all QR codes are the same; the type of QR you should incorporate into your marketing plan depends on the style of advertising campaign you’re running. You can also add a familiar logo to the QR code to visually communicate to customers where to take action.

Email Marketing 78

Email Marketing Coupons Healthcare Loyalty Program 78

Society Insurance

SEPTEMBER 7, 2022

Networking Events and Job Fairs. Attending industry-specific events is a great way to meet potential candidates who already have experience working in your industry. Look for recruiter-specific events where you can connect with other recruiters who may have connections to the kind of talent you’re seeking. Job Boards.

Recruiting 52

Recruiting Insurance Social Media Reference 52

Cheetah

SEPTEMBER 9, 2019

Consider working with a professional designer who can visually communicate your brand to your audience. Don’t skimp on designing your truck, both interior and exterior. It is a great way to make a strong first impression on customers and it is a one-time investment in impactful long-term advertising.

Food Truck 108

Food Truck Mobile Ordering Food Social Media 108

Next Restaurants

JULY 16, 2019

While guests who are fluent in another language may also speak some English, showing that your business is making an effort to communicate with them in their primary language can make them feel appreciated. This means that focusing on making your advertising more diverse can result in increased profits from your marketing dollars.

Advertising 60

Advertising Hiring Menu Social Media 60