EATER

FEBRUARY 17, 2023

From the creator fund to sponsored content and upstart new businesses seeking to capitalize on a newly massive social media following, influencers are cashing in. The power of parasocial relationships on platforms like TikTok is real — all of us “trust” the opinions of people we think are funny or who make good content.

Social Media 99

Social Media Influencer Food Kitchen Safety 99

Modern Restaurant Management

JANUARY 31, 2024

These genuine snapshots—when shared on social media—can help paint an authentic picture of your business, and create a powerful word-of-mouth effect. In today's content-saturated world, leveraging UGC not only enhances brand visibility, but also fosters a sense of community and trust among consumers.

Social Media 193

Social Media Email Marketing Influencer Customer Experience 193

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. For example, how do new consumers find your restaurant on the internet? Engagement on Social Media.

Marketing 397

Marketing Loyalty Program Email Marketing Social Media 397

Bingage

DECEMBER 5, 2019

Well, social media is a quite familiar term for everyone! When it comes to building a marketing strategy to increase restaurant business sales , social media and online marketing is an unavoidable element. and how to take photos that are customer-friendly and proper social media monitoring.

Social Media 98

Social Media Marketing Consumer Goods Influencer 98

Modern Restaurant Management

APRIL 22, 2024

Unfortunately, the very same convenience that has been extended to consumers has also opened the door for bad actors. First, reward programs turn physical goods into digital goods that are easy to move around, have no upper-value limit, and barely need monetization.

Food 194

Food Loyalty Program Consumer Goods Customer Experience 194

Modern Restaurant Management

JANUARY 22, 2024

This industry seeks to develop a value proposition that speaks to its consumers and convinces them to dine in their restaurants. But precisely, how can you determine what customers want? How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience?

Loyalty Program 139

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 139

Modern Restaurant Management

FEBRUARY 7, 2024

The dining landscape is shifting, driven by Gen Z's (currently 11- to 26-year-olds) quest for “genuine” culinary experiences over the conventional allure of "the best" restaurants. They research, investigate and seek out experiences – especially when it comes to restaurants.

Social Media 188

Social Media Customer Experience Influencer Dine-in 188

Next Restaurants

JUNE 4, 2024

However, in today’s fast-paced, digitally-driven world, customer expectations in the restaurant industry are evolving rapidly. Patrons no longer just seek delicious food and a welcoming atmosphere; they desire seamless experiences that cater to their preferences and enhance their dining journey.

Technology 78

Technology Loyalty Program Social Media Customer Experience 78

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Every brand has a story, and that’s what makes customers, employees and franchisees take notice, choose you and keep coming back.

Franchise 176

Franchise Franchising Marketing Social Media 176

Modern Restaurant Management

JANUARY 4, 2023

44 percent of consumers are now purchasing up to three takeaways per week, in comparison to 42 percent prior to the increase in inflation. Overall, the Deliverect data exposes the top reason customers would order from a restaurant again is because of its good quality of food (52 percent). The survey found that in the U.S.,

Social Media 190

Social Media Delivery Consumer Goods Customer Experience 190

Modern Restaurant Management

MAY 17, 2023

Born between 1997 and 2012, Generation Z is a demographic known for being tech-savvy and socially conscious. As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts.

Loyalty Program 183

Loyalty Program Mobile Ordering Social Media Customer Experience 183

7 Shifts

OCTOBER 28, 2021

Much like technology has improved consumer engagement with restaurants through digital channels, it must also be utilized to support employee engagement. Let's break down the various steps where restaurant technology can dramatically improve would-be employees' experience. How to Attract the right people for your culture. Make It Fast.

Recruiting 370

Recruiting Technology Hiring Consumer Goods 370

7 Shifts

JUNE 20, 2022

As consumer demand rose for food delivery, ghost kitchens became an effective way to meet that demand. When is a ghost kitchen a good idea for an operator? Without a physical restaurant that diners can experience, it can be hard to show it. When you don't have a brand that people already know about, finding customers isn't easy.

Front of House 435

Front of House Food Truck Back of House Social Media 435

Modern Restaurant Management

JANUARY 8, 2024

QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. For the second part, click here.

2024 210

2024 Loyalty Program Cash Management Customer Experience 210

Culinary Cues

AUGUST 21, 2023

It was interesting, somewhat absurd, but life changing for those in the profession and for the way people viewed the restaurant experience. The entire experience was elevated and so were prices. Paired with wines these menus sold for hundreds of dollars taking three or more hours to consume.

Back of House 393

Back of House Food Supply Government Dine-in 393

Lavu

JUNE 11, 2019

As a restaurant owner, you likely know how much of an impact social media can have on your restaurant’s traffic. Although it can be overwhelming to keep up with the ever-changing landscape of social media, the hard work can reward you with increased restaurant traffic. ” 3: Use Hashtags to Create Social Buzz.

Social Media 66

Social Media Point of Sale Fast Casual Customer Experience 66

7 Shifts

DECEMBER 17, 2020

The ideal customer for your business is the one who comes back time and time again. When it comes to getting people in the door, it’s always easier to get someone back then to find brand-new customers. Retaining an existing customer is five times cheaper than acquiring a fresh face. How to measure customer retention.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Modern Restaurant Management

SEPTEMBER 16, 2020

Customers are going to be hesitant to dine indoors. By providing a safe, pleasant and healthy indoor dining experience, and promoting and marketing it to your new and past customers, restaurants can help to hasten the return of customers and keep everyone safe. An app-first experience for restaurant chains.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

7 Shifts

FEBRUARY 22, 2021

Leveraging F&B technologies solutions can entice online customers and attract traffic to your website and social media pages. If you aim to increase customer retention, one of the most important investments is loyalty programs. Another study found that 66% of consumers modify their purchase amount to maximize points.

Loyalty Program 195

Loyalty Program Tip Distribution Email Marketing Social Media 195

Modern Restaurant Management

MAY 21, 2021

A restaurant is only as good as the team behind the scenes. As an owner or manager, you’re already well aware that your team and your customers are the lifeblood of your enterprise. Considering your customers as part of your team may be an even more constructive approach. Many successful brands take a different approach.

Social Media 199

Social Media Customer Experience Email Marketing Online Ordering 199

7 Shifts

OCTOBER 22, 2019

In a social media-heavy world, the visual appeal of a restaurant has become more important than ever. Instagram is now reshaping the way diners consume their food, and in return restaurants have changed to accommodate the need for “ Instagrammable ” experiences. Source: [link] No wonder Instagram has the impact it does.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Modern Restaurant Management

DECEMBER 7, 2022

Many of Gen Z's traits are most likely shaped by the fact that they have grown up with access to the internet, smartphones and social media. population, Gen Z is becoming a larger customer-base for restaurants. Below are a few ideas to attract Gen Z customers to your restaurant. Offer a Unique Dining Experience.

Mobile Ordering 196

Mobile Ordering Social Media Online Ordering Point of Sale 196

Modern Restaurant Management

FEBRUARY 16, 2023

It should come as no surprise that the world’s first marshmallow café would attract a lot of social media attention. Modern Restaurant Management (MRM) magazine asked Shanks about the brand's growth, compeition, loyalty, and social media savvy. That goes far beyond responding to their Yelp reviews.

Sustainability 152

Sustainability Social Media Customer Experience Consumer Goods 152

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It is your roadmap to attracting and retaining customers. Identify Target Customers. Restaurant owners and operators wear a lot of hats. Table of Contents.

Seating 221

Seating Email Marketing Marketing SEO 221

RGU

JANUARY 20, 2020

by Deepa Prahalad and Ananthanarayanan V ​Companies of all sizes today are looking to improve the effectiveness of their social media marketing — and with good reason: Digital platforms are constantly innovating the way that brands are discovered, shared and experienced. Yet these numbers are a double-edged sword.

Social Media 52

Social Media Marketing Point of Sale Consumer Goods 52

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

JULY 14, 2020

As a restaurant owner, social media is one of the cheapest and most-accessible ways to connect and engage with your diners—and drive more business through your virtual or real-life doors. You need to adapt your restaurant’s social media marketing approach in the “new normal” of COVID-19.

Marketing 212

Marketing Social Media Influencer Online Ordering 212

Perfect Daily Grind

MAY 1, 2023

For any successful consumer-facing business, building trust is key. Without this, you struggle to create long-term customer relationships and you can struggle to succeed. Customers who trust a company are far more likely to continue buying its products and recommend the brand to other people. Read on for more of their insight.

Customer Experience 140

Customer Experience Customer Service Consumer Goods 2022 140

Modern Restaurant Management

OCTOBER 19, 2022

When done right, SEO can build brand awareness, increase web traffic and drive overall online customer engagement. That’s great for visibility and web traffic, but what about when a restaurant is looking to drive conversions (clicking to make an online delivery order, for example) or good old fashioned foot traffic?

SEO 183

SEO Social Media Website Management Online Ordering 183

Modern Restaurant Management

JANUARY 24, 2022

Ensuring guests experience true hospitality is tantamount to running a successful restaurant. Thanks to restaurant technologies, it’s possible to not only deliver a superior customer experience — the crux of hospitality — but also take things to the next level. Hospitality is greater than the sum of its parts.

Technology 221

Technology Front of House Back of House Dietary Restrictions 221

Modern Restaurant Management

JANUARY 9, 2024

That being said, unemployment remains low across the country and consumer spending is strong despite higher interest rates. As a result, it is important to have a good capital plan in place before you open for business. Each pose their own benefits and challenges in crafting an experience your customers would want to gravitate to.

Employee Relations 165

Employee Relations Small Business Advertising Customer Experience 165

Modern Restaurant Management

APRIL 23, 2021

Restaurants can take advantage of this moving trend by implementing marketing strategies that help build lasting relationships with customers. The moving surge provides an avenue for restaurants to increase their customer base. New Mover Marketing Captures Customers Online. How Do I Form Relationships with New Residents?

Marketing 212

Marketing Social Media 2005 Franchise 212

Modern Restaurant Management

NOVEMBER 25, 2019

Ignoring the Power of Social Media. When you refuse to promote your business with social media marketing, you're missing out on the significant impact that this can have for your restaurant. With the right kind of social media marketing, your restaurant can start to build a customer base through word of mouth.

Social Media 223

Social Media Marketing Customer Experience Consumer Goods 223

Modern Restaurant Management

JULY 12, 2022

The event celebrates another year of connecting hungry guests with discounted meals at restaurants all over the country, and 2022 is shaping up to be a different experience than in years past. The best solutions always put the focus on providing a fulfilling end-to-end experience for both your your customers and your staff.

Loyalty Program 215

Loyalty Program Online Ordering Point of Sale Customer Experience 215

Modern Restaurant Management

SEPTEMBER 24, 2020

And more than 40 percent of US consumers are likely to go to the drive-through, get takeout or use delivery even when dine-in is allowed, according to Tork. Delight Your Customers. And be sure to include napkins with every order to promote good hygiene. Deliver a Great Experience. Make Takeout a Social Event.

Coupons 238

Coupons Social Media 2025 Online Ordering 238

Modern Restaurant Management

JULY 29, 2022

Given that businesses grow by acquiring new customers, many national QSR brands rely heavily on advertising to increase exposure. billion on national television advertisements, and digital spend is also on the rise given the increasing influence of social media platforms like TikTok. In 2021, QSR brands spent an estimated $1.8

Advertising 181

Advertising Take-out Marketing Social Media 181

Bingage

APRIL 15, 2023

It enables businesses to collaborate with individuals who have a large number of followers on social media platforms. For example, A E-commerce brand can ask a person with a large following to publish social media content that promotes their products or services.

Influencer 98

Influencer Social Media Marketing Email Marketing 98