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15 Must-Have Restaurant Marketing Tools in 2024

7 Shifts

But the revenue restaurants get from digital channels like their mobile apps and websites surpasses the 32% of revenue they generate onsite and 26% over the phone. This tool can help maximize your marketing efforts by saving you time crafting emails and managing guest segments. Price: Free (1,000 monthly emails), Essentials - $6.50/month

2024 221
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On the Road to Relief: Restaurant Trends and Opportunities to Watch

Modern Restaurant Management

Adapt to Growing Price Fatigue Since the pandemic, controlling food costs has been a major challenge for restaurant operators. When prices for staple ingredients like chicken rose dramatically in 2023, restaurant operators were forced to increase their prices. Full-service menu prices climbed 4.5

2023 177
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TWENTY COMMON MISTAKES INDEPENDENT RESTAURATEURS MAKE

Culinary Cues

Again, turn to the National Restaurant Association for guidance. [] PRICING YOUR MENU BY COMPARISON. More often than not – the success of your restaurant begins with effective menu planning, proper pricing, and consistent execution. Every business requires controls in pricing, consistency, quality, and cash handling.

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Survey Says: Restaurateurs Are Making Expansion Plans

Modern Restaurant Management

full service restaurants surveyed plan to introduce catering services. To delve more into the results, Modern Restaurant Management (MRM) magazine reached out to Matt Zibell, VP Technology at TouchBistro. So, to me, finding out that over a quarter of restaurants don’t have a website was a bit surprising.

2024 191
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What Consumers Want? A B2C Checklist

Modern Restaurant Management

But precisely, how can you determine what customers want? How do you manage your restaurant in a modern and efficient way? Businesses must remain ahead of the curve by checking all the correct boxes as customer tastes evolve at an unparalleled pace. People want service that is quick, easy, and hassle-free.

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The Secrets to Successful Catering

Modern Restaurant Management

Start contacting customers in August to plan for holiday parties, but spend the first half of the year honing your catering operation. Just about all of my customers cater, and these are a few of the tips that I usually provide. Just about all of my customers cater, and these are a few of the tips that I usually provide.

Catering 191
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Restaurant Marketing Has Evolved: Unlock the Preferences of the Modern Customer

Modern Restaurant Management

2023 brought new challenges to the table for the restaurant industry, from rising food prices due to inflation to continued disruptions in the supply chain. Instead, they need to integrate data insights with marketing functionality using next-generation marketing technology solutions that help identify priority customers.

Marketing 189