article thumbnail

5 Ways to Get Your Restaurant Summer Ready

SpotOn

As the summer season approaches, bringing with it longer days and warmer weather, restaurants have a golden opportunity to welcome waves of customers looking for memorable dining experiences.  “Many of our venues are seasonal and lean towards daytime vibes—brunch, patios, pools, piers, etc.

article thumbnail

Unlocking More Reservations with Budget-Friendly Email Marketing

The Rail

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. Many restaurants invest in marketing when they notice low bookings or in the run-up to a low season. Here are some ways to use email marketing effectively.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Restaurant Budgeting: How to Create A Restaurant Budget

7 Shifts

Food cost percentage When deciding how much to price your menu items, TouchBistro advises keeping the food cost percentage anywhere between 20% and 40%. Solutions can include preparing for possible changes in pricing, staffing, customer trends, and new technology. Most restaurants try to keep it at around 30% to be safe.

article thumbnail

The Complete Guide To Dynamic Menu Pricing for Restaurants

The Restaurant Times

Menu pricing is one of the most underestimated aspects of restaurant management. If your customers don’t think the prices on your menu are reasonable, how great your concept or your food is won’t matter much. This is where the concept of dynamic pricing comes in to help restaurants!

Pricing 52
article thumbnail

15 Must-Have Restaurant Marketing Tools in 2024

7 Shifts

Price: Contact them for a custom quote Mailchimp If you're new to email marketing, Mailchimp is your best choice. If you take advantage of Mailchimp’s 12-month subscription plan, you can enjoy their 100 email templates with personalization for each guest segment and save 50% on the total price. month, Guru - $249.95/month,

2024 221
article thumbnail

Creating a restaurant website: Why it matters and how to nail it

Open for Business

Accessibility and convenience for guests Make it easy for potential customers to find baseline information about your restaurant, like location, menu, hours of operation, and contact details. Clearly communicating these details can improve reservation volume and foot traffic. A standalone menu page. Vital restaurant information.

article thumbnail

What is a prix fixe menu? An A to Z guide for restaurateurs

Open for Business

While traditionally associated with fine dining, the prix fixe (pronounced “pre-feks”) menu has transcended its high-end roots, becoming a popular culinary trend. When curated with care and promoted effectively, this menu is a powerful tool for any restaurant, capable of making a memorable impression and drawing eager guests through the door.

Menu 78