Why Cali BBQ is a Digital-First Restaurant
7 Shifts
FEBRUARY 10, 2023
I remember teasing San Diego Charger Lew Bush at a catering event in 2007 because he told me he was going to stand in line for the first iPhone. By embracing new and emerging technologies, and going all-in on smartphone storytelling, we found a way to become much more than a single-unit barbecue restaurant on the outskirts of San Diego.
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