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Why Your Website Is Slowing Down Business During COVID-19

Modern Restaurant Management

Email Marketing: Keep People Informed. Along the same lines, you'll want to have a crystal clear and effortless way for customers to sign up for your email newsletter. Be sure to send everyone on your list at least two email blasts per week to keep them up to date on what you're doing. Represent the Kids.

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Best Practices for Launching Online Ordering

Modern Restaurant Management

According to research done in July 2019 by the Pew Research Center, 26 percent of adults spend the entire day online and 43 percent are online several times during the day. As a result, restaurant marketing, specifically digital marketing, is of extreme importance.

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Critical Tips to Help Restaurateurs Thrive

Modern Restaurant Management

percent of the 2019 numbers. Brick-and-mortar businesses have thus had to adapt their marketing strategies in order to survive in the long run. Take advantage of online channels like email and social media posts to effectively get your message out during this timeframe. Don’t Stop Marketing.

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How AI Will Save the Restaurant Industry

Modern Restaurant Management

As self-driving cars increasingly take over the market, other industries will have to adapt. Restaurants will likely increase their marketing presence in areas such as the screens in autonomous vehicles. In 2019, McDonald's started using predictive AI technologies and forecasting orders made in its drive-thrus.

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Food Delivery Ideas: How to Deliver Food While Maximizing Your Restaurant’s

7 Shifts

How do you market food delivery and takeout? How do you market food delivery and takeout? Recommended Reading: How to Market & Talk to Your Customers During COVID-19 On-premise marketing tips for food delivery Turn dine-in customers and passersby into takeout customers. In 2019, Grubhub had 22.62

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It’s Time to Measure Up: Creating and Executing a Menu for Success With Location-Based Marketing

Modern Restaurant Management

What’s more, this type of location technology can be used to power omnichannel strategies such as email, SMS, and location-based push messaging. By bringing together CRM data as well as location data, marketers can begin to piece together a more well-rounded picture of their customers and their preferences.

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Five Tips to Increase Gift Card Sales This Holiday Season 

Modern Restaurant Management

Gift cards practically eliminate the need for packaging and can be sent via email when purchased digitally, which is no doubt a handy feature for the last-minute shopper. This is all excellent news for restaurant brands, as gift cards can be powerful marketing tools. Include Gift Card Messaging in Marketing Efforts.