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Three Reasons Why You Should Be Using Micro Influencers

Modern Restaurant Management

It’s no secret that the influencer marketing industry is booming with billions of dollars. But what many fail to recognize is that mega influencers are not a one-size-fits-all, and they should instead consider partnering with a micro influencer. And there’s even more trust with micro influencers.

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Effectively Targeting and Marketing to Gen Z

Modern Restaurant Management

According to a December 2019 report by commercial real estate giant CBRE using data from eMarketer, Generation Z’s spending is now at approximately $143 billion per year, with an additional influence over $450.5 And wow, does this young generation have some incredible spending power! billion in spending by others.

Marketing 523
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Expanding the Definition of Value

Modern Restaurant Management

Sixty-one percent of delivery customers, 54 percent of quickservice patrons, and 41 percent of tableservice diners indicate that being part of a rewards program influences their dining choices. Half of all restaurant operators report that off-premises sales now account for a larger proportion of their revenue compared with 2019.

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MRM Research Roundup: End-of-February 2020 Edition

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. Q4 2019 Foot Traffic. A few of Placer.ai

2020 481
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‘A Core Tenet of the Hospitality Space Is that You Focus on People Over Profits’

Modern Restaurant Management

The report found demand for eggs has skyrocketed , with per capita consumption growing 20 percent from 2016-2019. “While seasonality remains an influencing factor, egg use has grown dramatically over the last 20 years. .

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Martha Stewart Has 99 Books. Do People Collect Them?

EATER

That cookbook, due next year, appears to bear at least some of Entertaining ’s influence.) As of this writing, the New York culinary bookstore Kitchen Arts & Letters stocks Martha Stewart’s Cakes (2013), Cookie Perfection (2019), and Fruit Desserts (2021) (all three are on backorder). Its influence is outsized.

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‘A Core Tenant of the Hospitality Space Is that You Focus on People Over Profits’

Modern Restaurant Management

The report found demand for eggs has skyrocketed , with per capita consumption growing 20 percent from 2016-2019. “While seasonality remains an influencing factor, egg use has grown dramatically over the last 20 years. .