Modern Restaurant Management

AUGUST 17, 2021

Since many restaurant brands rely on targeted advertising to reach potential diners, this update will have a significant impact on strategies across the hospitality industry and beyond. Each mobile device comes with its own identifier that provides advertisers with data from users’ behavior and preferences.

Social Media 531

Social Media Advertising Download Marketing 531

Modern Restaurant Management

AUGUST 21, 2024

AI-powered emotional targeting is the ability for advertisers to use artificial intelligence in order to precisely match the emotional tone of their ads with the emotional tone of the programming being shown on a TV screen. Today the challenge has become making the case for advertisers on CTV. Why emotion?

Loyalty Program 473

Loyalty Program Advertising Point of Sale Customer Service 473

Modern Restaurant Management

OCTOBER 12, 2022

Make sure the effort you’ve put into planning your Halloween party pays off by advertising sufficiently and strategically in the weeks leading up to the event. Print flyer advertising the party to hang in-house and at various spots around town. Either way, don’t forget to advertise about your party partnership.

Advertising 491

Advertising Social Media Food Truck Seasonal Menu 491

Modern Restaurant Management

APRIL 25, 2022

More word-of-mouth advertising : Word-of-mouth advertising is one of the best and cost-effective forms of advertising that help businesses in promoting their offerings. If you can satisfy the needs and desires of your customers fully, they will do word-of-mouth advertising in return.

Loyalty Program 546

Loyalty Program Advertising Point of Sale Customer Service 546

Modern Restaurant Management

MAY 1, 2024

"This report dissects how different types of media engagement can deeply impact the effective reach of your advertising. By not investing in in-game advertising, QSR brands have (most likely without knowing) way underreached and underserved this customer segment. And it’s not trivial. And that’s my nugget in a wrap!

Social Media 450

Social Media Mobile Ordering Advertising Website Management 450

Modern Restaurant Management

NOVEMBER 19, 2020

By creating a social media presence, restaurant owners can utilize tools that these platforms offer such as localized advertising using demographic filters or using cookies and remarketing techniques to find repeating customers. This is key for collecting data, and enables the restaurant to create targeted advertising materials.

Social Media 539

Social Media Online Ordering Coupons Advertising 539

Modern Restaurant Management

DECEMBER 8, 2020

Advertising. A bigger investment in advertising, however, can save a lot of time, since you can test ads with various messages, visuals, locations, and audiences with specificity. Nearly all social media tools have some sort of paid advertising component. It’s important to choose the right medium for your marketing goals.

Social Media 520

Social Media Advertising Customer Service Article 520

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

Modern Restaurant Management

JULY 20, 2022

Industry advertisers have needed to remain nimble as economic conditions have turned on a dime, reevaluating their campaigns to reflect changing restrictions, consumer behaviors and more, sometimes at a mere moment’s notice. Last mile similarly applies when looking at the advertising industry. Or all of those?

Advertising 474

Advertising Consumer Goods Transportation Retail 474

Modern Restaurant Management

NOVEMBER 14, 2024

" As we head into 2025, Rose anticipates more operators will look to data when problem solving. "In "In addition to focusing on loyalty programs, operators are increasingly savvy about optimizing their store portfolio.

Loyalty Program 251

Loyalty Program 2025 2024 Communication 251

Modern Restaurant Management

FEBRUARY 8, 2021

Facebook and Instagram are powerful advertising tools for any restaurant wanting to reach people in their community or tourists traveling through their area, whether to increase indoor dining numbers or, in today's climate, driving more pickup and curbside orders.

Social Media 539

Social Media Advertising Online Ordering Travel 539

Modern Restaurant Management

JANUARY 26, 2022

In order to attract more customers, advertise your prix fixe Valentine’s Day menu on social media, flyers, and more. Think about how you’ll want to advertise on social media and in print, such as with flyers or table tents. Once you decide to throw a party, you’ll want to start working on your marketing strategy.

Social Media 563

Social Media Seasonal Menu Advertising Events 563

Modern Restaurant Management

FEBRUARY 1, 2023

The key here is in understanding the two types of advertising – traditional v. Traditional job advertising allows you to have a fixed budget while using old job data to inform decisions as to where to post your jobs. Programmatic job advertising takes a profile-driven data approach. Positioning is key to job advertising.

Hiring 474

Hiring 2023 Advertising Recruiting 474

Modern Restaurant Management

AUGUST 18, 2020

Beyond just ensuring consumer health and safety , restaurants now reopening to the public need to create new marketing, entertainment and advertising strategies for incoming customers—especially now that live music could be unsafe, and just playing songs on a speaker might not be enough. Localized and Customized Advertising.

Entertainment 450

Entertainment Social Media Sports Advertising 450

Modern Restaurant Management

FEBRUARY 18, 2022

Here are some tips to best advertise that you offer delivery services. Advertise your delivery services. Proper advertising is required to reach out to more and more people. It’s essential to adopt sound marketing strategies for your in-house food delivery business. Mention In-House Delivery on Your Site.

Delivery 471

Delivery Marketing Email Marketing Social Media 471

Modern Restaurant Management

AUGUST 18, 2020

We advertised in local papers, supporting youth sports and wrapping our vehicles. We continued to advertise and market our food, focusing specifically on takeout and delivery to drive business. We continued to advertise and market our food, focusing specifically on takeout and delivery to drive business.

Marketing 493

Marketing Front of House Back of House Food Truck 493

Modern Restaurant Management

AUGUST 3, 2022

It's a natural feeling to want to be off to the races and immediately start advertising, but all this will do is make you spend quite a bit without a proper understanding of what your loyal followers are actually looking for.

Advertising 519

Advertising Social Media Marketing Operations 519

Modern Restaurant Management

JUNE 29, 2021

Consider a Small Advertising Campaign. There are affordable sponsored posting plans for nearly any budget, plus today’s leading platforms make advertisements easy to implement and offer tracking tools to measure success.

Social Media 530

Social Media SEO Email Marketing Seasonal Menu 530

Modern Restaurant Management

MAY 14, 2020

Instead, digital advertising can be an easier, more effective and sometimes less costly way to optimize your ad spend and keep your business top of mind with customers, especially if you’ve shifted to delivery or takeout models. Analyze Online Conversations to Adjust Current and Future Strategies.

Customer Experience 558

Customer Experience Online Ordering Social Media Mobile Ordering 558

Modern Restaurant Management

NOVEMBER 8, 2023

Often, the gap between the kind of guest experiences being advertised is different from the experiences provided. Spending on a fancy marketing campaign does not guarantee success; it is an instrument to advertise your business, not to advertise what you cannot deliver. Marketing is not magic. So how do we close the gap?

Recruiting 474

Recruiting Guest Recovery Advertising Food Supply 474

EATER

NOVEMBER 21, 2024

All this talk about seed oils has more customers wondering where they’re used, which is leading some restaurants to be more transparent about their ingredients and advertising themselves as not using seed oils in order to lure customers. How are restaurants like Carbone responding to seed-oil panic?

Advertising 329

Advertising Influencer 2023 2022 329

EATER

FEBRUARY 27, 2025

Justin Sullivan/Getty Images Signage in a McDonalds restaurant advertises deals and loyalty rewards through the chains ordering app. But for my 29-year-old son, hospitality is a well-designed app that remembers him, that offers him opportunities to buy more easily.

Mobile Ordering 225

Mobile Ordering Loyalty Program Food Food Order 225

Modern Restaurant Management

OCTOBER 22, 2021

Check out Brett McHale's Wordstream blog on how to advertise local businesses on Facebook. But if you can post some photographs of your customers enjoying your food, that’s a quick and easy way of advertising your brand. Create some enticing advertising copy and then let Facebook Ads take care of the rest.

Social Media 493

Social Media Advertising Events Customer Experience 493

Modern Restaurant Management

JUNE 8, 2021

These referrals serve as free advertising and are an easy and effective way to gain new potential long-term customers. Small restaurants can’t out-spend Uber Eats or Grubhub on national advertising, but they can target local customers and send them unbeatable offers to incentivize direct orders.

Loyalty Program 531

Loyalty Program Point of Sale POS Email Marketing 531

7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

MARCH 24, 2025

To learn more, Modern Restaurant Management (MRM) magazine reached out to Kadecia Ber, Yelp’s advertising trends expert. For this report, we measured consumer interest in 2024 compared to 2023. What surprised you about the results? What were key changes over previous years?

2024 221

2024 2023 Customer Experience Pricing 221

EATER

DECEMBER 17, 2024

But rather than signaling greater industry transparency or a meaningful deviation from the diet fads of yore, much of this simply points to the lengths that advertisers and manufacturers will go to sell consumers more while educating them less on what exactly theyre putting into their bodies.

2024 274

2024 Food Food Supply Restaurant Law 274

EATER

DECEMBER 18, 2024

My biggest qualm with drinks that advertise themselves as spicy is that theyre never spicy enough, but Ghia does not have this problem. It tastes like a carefully crafted mocktail, with the pops of sumac and zippiness of chiles, which feels like magic knowing that it comes from a can.

Advertising 256

Advertising 256

Modern Restaurant Management

DECEMBER 21, 2020

Digital advertising will become high priority. Whereas TV was a big part of the advertising mix for national chains and larger regional chains, the shift to off-premise will force restaurant brands to much more heavily lean into digital advertising channels than ever before.

2021 478

2021 Online Ordering Email Marketing Advertising 478

Modern Restaurant Management

MAY 16, 2023

Perhaps you want to advertise a new garlic dipping sauce for your pizza shop or a new milkshake that goes great with the classic chicken and fries meal. Advertise New Products or Specials Digital signage is also a great way to advertise new products or specials.

Loyalty Program 391

Loyalty Program Advertising Seasonal Menu Customer Experience 391

Modern Restaurant Management

APRIL 28, 2022

Provoke Insights is a full-service market research firm specializing in branding, advertising, and content marketing initiatives. Provoke Insights conducted a 15-minute survey among 1,500 Americans between the ages of 21 and 65. The study was in-field from March 1-10, 2022.

Food Supply 471

Food Supply Magazine Advertising Customer Service 471

Restaurant Business

NOVEMBER 5, 2024

Traffic at the fast-casual chain fell 3.5% in the most recent quarter, but management is banking on a sales rebound from kiosks and unit growth.

Advertising 246

Advertising Fast Casual Casual Management 246

EATER

OCTOBER 21, 2024

And even if we could, doing so won’t grant us the overarching agency or control that so many unrestrained, greenwashed fantasies advertise: Dining at one climate-conscious restaurant does not make the broader restaurant industry sustainable.

Sustainability 329

Sustainability Sourcing Consumer Goods Seasonal Menu 329

7 Shifts

AUGUST 12, 2021

Aside from paid advertising, ranking high in local organic search results is critical. For example, one strategy is to utilize location-based advertising to attract local clients. One of the advertising methods that restaurants can apply to promote sales and increase customer engagement is push notification marketing.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

JANUARY 28, 2022

You can display images and descriptions of your food and advertise special offers. You can also use your mouth-watering images for advertising your food on your website. The website should promote your food and menu, display your logo, and advertise your promotions. It’s best to hire a professional photographer for this.

Social Media 528

Social Media Small Business Advertising Food Order 528

Modern Restaurant Management

OCTOBER 9, 2020

Also, as counterintuitive as it may sound, now is the best time to advertise. Finally, consumers are also more likely to perceive brands who advertise during downturns as leaders who are more stable and reliable, which could mean a big boost for your business both now and after the pandemic passes. Don’t Stop Marketing.

Online Ordering 474

Online Ordering Email Marketing Social Media Retail 474

Modern Restaurant Management

FEBRUARY 11, 2021

The company discovered that bad actors are advertising their services on Telegram forums in order to purchase food and beverage orders at a reduced price, using stolen payment information on behalf of customers.

Delivery 474

Delivery Food Safety Online Ordering Food Supply 474