Modern Restaurant Management

NOVEMBER 19, 2020

By creating a social media presence, restaurant owners can utilize tools that these platforms offer such as localized advertising using demographic filters or using cookies and remarketing techniques to find repeating customers. This is key for collecting data, and enables the restaurant to create targeted advertising materials.

Social Media 539

Social Media Online Ordering Coupons Advertising 539

Modern Restaurant Management

NOVEMBER 14, 2024

" Rose suggests operators should focus on better understanding and segmenting their loyalty program members to communicate their value-based menu innovations as well as new premium offerings. "They " As we head into 2025, Rose anticipates more operators will look to data when problem solving. "In

Loyalty Program 251

Loyalty Program 2025 2024 Communication 251

Modern Restaurant Management

APRIL 4, 2025

And the truth is, I opened it too quick and majority of the people in that location didn’t have an appreciation for the menu items that we were offering that the time. This can be done through advertising and public relations portals. How important is listening to guests and staff about the old and new concept?

Social Media 221

Social Media Customer Service Customer Experience Influencer 221

Modern Restaurant Management

FEBRUARY 10, 2020

But, if you have a playful style that could be embodied by a mascot character, consider developing a fun mascot figurehead to speak directly to your customers from your social media posts, signage, menu, website, and maybe even merchandise. Make it easy to find important things like your menu, location, phone number and hours of operation.

2020 555

2020 Uniforms Online Ordering Design 555

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

Modern Restaurant Management

FEBRUARY 14, 2022

Menu and Price Points. Your menu cannot be too similar to other restaurants, but neither should it be gimmicky. Take home a copy of their menu, or take a picture if you can’t get a copy. Explore what they offer on their menu and what they don’t. They will still be competing for your diners. Food Quality.

Transportation 575

Transportation Social Media Menu Pricing 575

Modern Restaurant Management

FEBRUARY 8, 2021

Facebook and Instagram are powerful advertising tools for any restaurant wanting to reach people in their community or tourists traveling through their area, whether to increase indoor dining numbers or, in today's climate, driving more pickup and curbside orders. and dinner from 5 through 10 p.m. through to 1 p.m.

Social Media 539

Social Media Advertising Online Ordering Travel 539

Modern Restaurant Management

AUGUST 17, 2021

Since many restaurant brands rely on targeted advertising to reach potential diners, this update will have a significant impact on strategies across the hospitality industry and beyond. Each mobile device comes with its own identifier that provides advertisers with data from users’ behavior and preferences.

Social Media 531

Social Media Advertising Download Marketing 531

Modern Restaurant Management

OCTOBER 25, 2021

Though this may seem like a daunting task, especially for traditional restaurants like steakhouses and BBQ, menu diversification will allow you to reach more customers and entice more patrons to walk through your door. With this perspective in place, the ways of integrating plant-based proteins into your menu become infinite.

Dietary Restrictions 546

Dietary Restrictions Food Front of House Back of House 546

Modern Restaurant Management

AUGUST 21, 2024

AI-powered emotional targeting is the ability for advertisers to use artificial intelligence in order to precisely match the emotional tone of their ads with the emotional tone of the programming being shown on a TV screen. Today the challenge has become making the case for advertisers on CTV. Why emotion?

Loyalty Program 473

Loyalty Program Advertising Point of Sale Customer Service 473

Modern Restaurant Management

NOVEMBER 1, 2022

Restaurant guests in cost-saving mode are eating out less and more conscious of menu prices, according to Restaurants: Consumer Trends Fall 2022/Winter 2023 a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine.

Fine Dining 473

Fine Dining Seasonal Menu Social Media 2022 473

Modern Restaurant Management

MAY 16, 2023

By displaying menu items, offers, and specials on screens, QSR operators can effectively communicate with their customers and influence their purchasing decisions. In fact, studies have shown that a majority of QSR customers make their decisions at the register, making digital menu boards an effective tool for increasing revenue.

Loyalty Program 391

Loyalty Program Advertising Seasonal Menu Customer Experience 391

Modern Restaurant Management

APRIL 28, 2022

One-fifth of consumers rate menu price as poor. Menu cost is seen as a detractor for those living in rural areas, Asians, and the unvaccinated. Provoke Insights is a full-service market research firm specializing in branding, advertising, and content marketing initiatives. The study was in-field from March 1-10, 2022.

Food Supply 471

Food Supply Magazine Advertising 2022 471

Modern Restaurant Management

MAY 14, 2020

Similarly, various social media websites allow businesses to enlist their menu for customers to order, which can attract new audience that may not earlier have had access to. Evaluate and Shift Your Ad Spend. Analyze Online Conversations to Adjust Current and Future Strategies. The Way Forward.

Customer Experience 558

Customer Experience Online Ordering Social Media Mobile Ordering 558

The Rail

MARCH 31, 2023

Your drink menu doesn’t need to be dominated by non-alcoholic options, but having many beverages could help you this year. A big one is using artificial intelligence (AI), which can predict future trends so you can prepare your seasonal menu ahead of time. Add more vegan options to your menu in 2023.

Menu 290

Menu Seasonal Menu Point of Sale 2023 290

Modern Restaurant Management

MAY 1, 2024

"This report dissects how different types of media engagement can deeply impact the effective reach of your advertising. By not investing in in-game advertising, QSR brands have (most likely without knowing) way underreached and underserved this customer segment. And it’s not trivial. And that’s my nugget in a wrap!

Social Media 450

Social Media Mobile Ordering Advertising Website Management 450

Modern Restaurant Management

JULY 30, 2021

Restaurant executives will also be able to ascertain key details about the consumer experience such as how they review and select menu items and how they go through the checkout process. Message testing has long been a tactic used by hospitality establishments for new menu items, advertising campaigns, and promotions.

Mobile Ordering 508

Mobile Ordering Customer Experience Customer Service Food Order 508

EATER

NOVEMBER 21, 2024

All this talk about seed oils has more customers wondering where they’re used, which is leading some restaurants to be more transparent about their ingredients and advertising themselves as not using seed oils in order to lure customers. How are restaurants like Carbone responding to seed-oil panic?

Advertising 329

Advertising Influencer 2023 2022 329

EATER

FEBRUARY 24, 2025

Its known for its tacos guisado a little sign with the Netflix logo advertises that they were featured in a taco documentary on the streaming site but I was steered toward the vegetarian option, with a battered poblano pepper, stuffed with cheese and tomato sauce, that I then doused in the red salsa available on the side.

Back of House 232

Back of House Food Order Book Sports 232

Restaurant Business

APRIL 9, 2025

The state of the industry report found that 30% of restaurants planned to devote resources to kiosks, which can assist with inventory, employee trainings, menu control, and so much more. Their kiosks also offer benefits like upselling, advertisements, multi-language support, and inventory management.

Take-out 205

Take-out Technology Fast Casual Inventory 205

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Promotion and advertising are what we call a restaurant’s “secret sauce.” Others tend to emphasize their cheaper menu options.

Marketing 567

Marketing SEO Front of House Website Management 567

Modern Restaurant Management

JANUARY 28, 2022

You can display images and descriptions of your food and advertise special offers. Your website should also display your logo and include a full menu. You can also use your mouth-watering images for advertising your food on your website. Websites are also a great way to sell your business to the customer.

Social Media 528

Social Media Small Business Advertising Food Order 528

Social Hospitality: Restaurants

JUNE 22, 2020

Restaurants across the globe now use Instagram to advertise their wares and, many even create bespoke dishes which are designed specifically to be shown off on the platform. If you run a special offer for a major event or national holiday, advertise it on Instagram well in advance. . Instagram Advertising.

Marketing 440

Marketing Social Media Advertising 2007 440

7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

7 Shifts

AUGUST 12, 2021

Aside from paid advertising, ranking high in local organic search results is critical. For example, one strategy is to utilize location-based advertising to attract local clients. One of the advertising methods that restaurants can apply to promote sales and increase customer engagement is push notification marketing.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

JUNE 8, 2021

Is there a popular menu item that repeat customers regularly purchase as an add-on? These referrals serve as free advertising and are an easy and effective way to gain new potential long-term customers.

Loyalty Program 531

Loyalty Program Point of Sale POS Email Marketing 531

ChowNow

APRIL 4, 2025

Its your brand, your voice, your experiencefrom the look of the menu to the tone of the confirmation message. It also gives you more freedom to price your menu the way you want. That kind of personalization feels less like advertising and more like hospitalityand thats what keeps guests coming back.

Ordering 195

Ordering Online Ordering Mobile Ordering Customer Experience 195

Modern Restaurant Management

JANUARY 21, 2021

Many restaurants are using QR codes to provide their guests with a mobile menu they can access through a phone camera. For restaurant owners, the ability to implement this technology, on a digital menu board for example, can make their customer experience that much safer as social distancing continues as a vital business function.

Advertising 348

Advertising Social Media Technology Customer Experience 348

Modern Restaurant Management

FEBRUARY 18, 2025

Even the menu I created was designed to be simple so that a future, less experienced owner would never have to be under the thumb of a high-end, temperamental chef. Build Social Media Presence : As soon as you start to advertise your business is up for sale, the first thing a potential buyer will do is Google your restaurant.

Social Media 432

Social Media Book Back of House Take-out 432

Modern Restaurant Management

MARCH 24, 2025

To learn more, Modern Restaurant Management (MRM) magazine reached out to Kadecia Ber, Yelp’s advertising trends expert. Brands that are growing have found ways to balance value with quality, whether through portion sizes, combo deals, or unique menu offerings that feel premium but remain budget-friendly.

2024 221

2024 2023 Customer Experience Pricing 221

Modern Restaurant Management

SEPTEMBER 30, 2024

For fast casual and QSRs, is your menu up to date? Are you showing the latest available menu items? Moving from static to digital menu boards gives restaurants the ability to update menus in real time. Are you taking advantage of showcasing sales or deals at optimal times?

2025 450

2025 Fast Casual Food Customer Experience 450

Modern Restaurant Management

AUGUST 31, 2022

Inflation is also causing direct strain on the economy, impacting all decisions made in restaurants: choice of menu items, cost vs profit of each menu item, service hours, number of employees per shift, etc. Gift cards are easily accessible, offering restaurants free advertising. As a result, 80% of U.S.

Restaurant Law 520

Restaurant Law Fine Dining Point of Sale Customer Service 520

Modern Restaurant Management

DECEMBER 16, 2020

QSR brands that quickly adapted television advertising campaigns with messaging to respond to the pandemic saw this strategy pay off with greater consumer engagement, according to EDO, an advertising insights and analytics company that specializes in search engagement.

Fast Casual 362

Fast Casual Advertising Online Ordering Casual 362

EATER

DECEMBER 20, 2024

In 1985, Plaza Mayor incorporated pan dulce to its menu of Spanish classics think paella, potato tortillas, and grilled octopus because of a hunch that it would pair well with the tart sidra, or Spanish cider, served at the time. (As As of late November, that price was at 25,000 pesos, or about $22, up from 9,000 a year prior.)

Point of Sale 290

Point of Sale Merchandise Pricing Seasonal Menu 290

Modern Restaurant Management

MARCH 20, 2020

But don't just put up a PDF menu and hope that people call you. You should be setting up your menu like a shopping cart. And there has never been a better time to advertise on Facebook and Instagram. And don't send people to services like Grub Hub or Door Dash where they can end up ordering from someone else.

Food Supply 472

Food Supply Take-out Customer Service Advertising 472

Modern Restaurant Management

NOVEMBER 24, 2020

Evaluate whether internal systems are running at their peak and identify opportunities to introduce new menu items or to open new locations. Investing in digital marketing efforts, prioritizing Google ads, SEO and paid social media advertising can go a long way to reach new audiences during this challenging time.

Cash Management 576

Cash Management Social Media Seasonal Menu Food Truck 576

ChowNow

MARCH 7, 2025

You can also use sales trends to adjust menu pricing and share customer-favorite menu items, helping you get the most out of high-demand dishes. Data can help you create a menu that contains more of your customers favorites so you can phase out underperforming dishes. Optimize your menu based on sales trends.

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195