The Rail

NOVEMBER 10, 2023

While word-of-mouth and organic traffic are valuable, there's no denying the potency of paid advertising in driving sales. Let's explore how to harness the power of paid advertising to boost your restaurant's sales. Your advertising strategy should be tailored to appeal to the specifics of your demographic.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

24/7 Waiter

FEBRUARY 16, 2024

Online food ordering has seen exponential growth over the last few years and continues to expand. If you want to increase your sales, an online ordering system for restaurants is crucial. The customer will appreciate the convenience of scheduling their food order thus creating positive feelings towards your business.

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Online Ordering Food Order Ordering Mobile Ordering 36

24/7 Waiter

FEBRUARY 1, 2024

Furthermore, by integrating your online ordering food system into social media you can create awareness and gain customers. Get Everyone Talking The first step to getting people to use your online ordering system for restaurants is to make it known you have an easy-to-use digital system in place.

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Social Media Online Ordering Ordering Advertising 36

7 Shifts

JULY 25, 2024

Offering additional services, like delivery and takeout, meal kits and subscription boxes, and even catering and hosting special events can unlock new growth opportunities. Delivery and takeout 60% of American consumers reported ordering delivery or takeout once a week.

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2024 Loyalty Program Point of Sale Online Ordering 243

ChowNow

APRIL 18, 2022

One of the easiest ways to raise awareness of your online ordering with your current customers is using in-store marketing materials, like promo cards and targeted signage. when ordering online versus ordering in person or on the phone–so it’s well worth encouraging your regulars to embrace your restaurant’s digital side. .

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Online Ordering Dine-in Ordering Food Order 78

SpotOn

MAY 21, 2024

Provide these guests with off-premise options like meal kits, online order specials, and other food they can take to-go. If you're located in a summer vacation destination or want to draw in the many people who take the Fourth of July weekend off, there's no better way to celebrate than with a holiday special.

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Specials Online Ordering Seasonal Menu Social Media 52

Rocket Fuel

DECEMBER 1, 2022

With the 2020 COVID-19 pandemic, the ordering process has changed, and the delivery channel skyrocketed. To process the high volume of orders coming in from numerous channels, you need to have a very smart online ordering system. How To Pick an Appropriate Restaurant Online Ordering System?

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Online Ordering Ordering Point of Sale Mobile Ordering 52

7 Shifts

JUNE 16, 2024

Restaurant marketing strategies combine online and offline techniques to help managers create a strong brand identity, attract new customers, retain old diners, promote their restaurants, and ultimately increase revenue. You can also offer a custom menu for these special occasions, like party-sized pizzas, party platters, and drink towers.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Indoor Media

NOVEMBER 23, 2020

Let’s face it, everyone needs to advertise. Today, restaurants face some tough decisions, and it can be difficult to prioritize new advertising when you’re already on a tight budget. A lot of this information has to do with perfecting your online presence so if you’re new to the game, listen up.

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Advertising Blog Loyalty Program Seasonal Menu 78

Touch Bistro

MAY 26, 2021

Dad is king for a day, which means millions of families will be on the hunt for Father’s Day restaurant specials to mark the special occasion. Plan the right Father’s Day restaurant specials and your venue could become the spot for not only Father’s Day feasts, but also repeat business on many other days throughout the year.

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Specials 2021 Seasonal Menu Outdoor 97

Touch Bistro

MAY 26, 2021

The short answer is offering enticing 4th of July specials. The right 4th of July specials will drive traffic to your restaurant, helping you take advantage of one of the biggest celebrations of the year. Planning 4th of July Specials for Your Restaurant. A mobile POS that you can take tableside to capture customer orders. .

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Specials 2021 Merchandise Mobile Ordering 111

Modern Restaurant Management

AUGUST 7, 2024

Then, layer on seasonal promotions and specials that help boost sales during slower seasons." "You want to advertise where your customers are already looking. A balanced mix of online marketing and local marketing is ideal. "Make To balance your efforts, it’s important not to ignore local marketing.

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Marketing Email Marketing Social Media Coupons 188

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering? What are they wearing?

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Marketing 2020 SEO Loyalty Program 418

Touch Bistro

JULY 1, 2021

Now, more than ever, restaurants are leaning into online ordering as a way to streamline takeout and delivery, and help their businesses recover from the impact of the pandemic. Get TouchBistro Online Ordering. Third-Party Online Ordering Apps vs. Direct Online Ordering. And for good reason.

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Online Ordering Ordering Back of House Front of House 52

Modern Restaurant Management

JANUARY 22, 2024

It’s critical to provide a seamless eating experience, which includes simple payment choices and online reservations. Using technology to facilitate contactless payments, online ordering, and quick table rotation can increase consumers’ satisfaction and loyalty.

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Loyalty Program Mobile Ordering Dietary Restrictions Social Media 181

Social Hospitality

JUNE 22, 2020

Restaurants across the globe now use Instagram to advertise their wares and, many even create bespoke dishes which are designed specifically to be shown off on the platform. If you run a special offer for a major event or national holiday, advertise it on Instagram well in advance. . Instagram Advertising.

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Marketing Social Media Advertising Influencer 440

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

24/7 Waiter

JANUARY 18, 2024

Even with the best restaurant online ordering system in place you still need to know how to make it work for your business. As your customer base increases it is crucial to incorporate a worry-free online ordering system for your business. Images – Captivate your audience with images on your online menu of each dish.

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Online Ordering Pricing Ordering Menu 36

Modern Restaurant Management

NOVEMBER 19, 2020

In fact, as digital platforms have become more prominent during the pandemic for ordering takeout and delivery, restaurants can use the time their customers spend on their smart phones to their advantage. The Customer Online Journey Needs to be at the Forefront.

Social Media 215

Social Media Online Ordering Coupons Advertising 215

The Restaurant Times

SEPTEMBER 30, 2021

There are many methods to advertise a restaurant, each with varying targeting, expense, and performance levels. Still, we’re here to give you our top seven restaurant advertising ideas to help you figure out which one is right for you. . With paid advertising, you can get ads that are affordable and target a specific audience.

Advertising 52

Advertising 2021 Loyalty Program Food Truck 52

Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. Compared to other advertising forms, like TV or radio ads, local SEO can be a more budget-friendly option for businesses with limited funds. What Is Local SEO?

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SEO Website Management Email Marketing Online Ordering 203

Modern Restaurant Management

MAY 14, 2020

Ensuring a positive digital customer experience entails optimizing various channels and technological infrastructure to improve how customers navigate a restaurant’s online persona. And with economic uncertainty looming, many consumers are ordering out less frequently and cooking at home more.

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Customer Experience Online Ordering Social Media Mobile Ordering 223

Next Restaurants

MAY 8, 2024

Spotlight Your Star Dishes Your star dishes are the menu items that have earned a special place in your customers’ hearts (and stomachs). By establishing a vibrant online presence, restaurants can cultivate a loyal following of hungry fans who are eager to post their next weekend outing.

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Loyalty Program Social Media Point of Sale Online Ordering 106

Takeaway Solutions

FEBRUARY 17, 2019

Once you have your online ordering system is in place, the challenge can be to get regular customers to order online. Ordering online is convenient in a world where everyone is busy. They pay as they order and only need worry about opening the door to take delivery of their delicious meal.

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Online Ordering Ordering SEO Point of Sale 48

Lavu

NOVEMBER 1, 2023

You need to invest in reliable and easy-to-use delivery platforms that work well with your restaurant’s ordering system. Advertising your delivery service on social media, through partnerships, and with targeted ads can help you get and keep more customers. Is online food delivery a profitable business?

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Delivery Food Online Ordering Mobile Ordering 167

7 Shifts

JANUARY 31, 2024

Restaurant managers also either oversee or directly respond to online reviews. Some restaurant managers work directly with the chef to plan menu item selection or daily specials. You do some research and find out that equipping your waitstaff with handheld order tablets could send orders faster and decrease table turn time.

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Management Management Kitchen Safety Front of House 397

Modern Restaurant Management

JULY 14, 2021

Based on our experience working with these brands, here are our recommendations on the key channels to include in your recruitment marketing strategy: Job Board Advertising. Social Media Advertising. If you don’t actively drive traffic via advertising then nobody will see your content. Search Advertising.

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Recruiting Hiring Marketing Email Marketing 212

7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. See how they're branding themselves online and across social media and what kind of promotions they're running throughout the week. What is a restaurant marketing plan, and why do you need one?

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Seating Email Marketing Marketing SEO 221

ChowNow

SEPTEMBER 9, 2024

Increase revenue Marketing efforts can help influence what and how much customers order. Special offers and upsells let you shine a spotlight on your most profitable items. Additionally, you can protect your profit margins by encouraging customers to order from your preferred margin-friendly channels.

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Marketing Email Marketing Social Media Loyalty Program 78

Modern Restaurant Management

DECEMBER 16, 2020

QSR brands that quickly adapted television advertising campaigns with messaging to respond to the pandemic saw this strategy pay off with greater consumer engagement, according to EDO, an advertising insights and analytics company that specializes in search engagement.

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Fast Casual Advertising Online Ordering Casual 145

Modern Restaurant Management

JUNE 8, 2021

In the midst of the COVID-19 pandemic and the resulting restaurant shutdowns, online ordering has become the go-to method for many customers. By using loyalty programs as a way to encourage customers to order directly. Why should these customers get so much special treatment? So how can restaurants avoid these fees?

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Loyalty Program Point of Sale POS Email Marketing 212

Modern Restaurant Management

JUNE 3, 2024

During my time in the ecommerce field, many online retailers faced similar challenges regarding customer retention. By developing targeted advertising or personalized emails, you can significantly boost the effectiveness of your marketing campaigns.

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Loyalty Program Coupons Customer Experience Seasonal Menu 203

SpotOn

NOVEMBER 21, 2024

Your offerings can range from seasonal starters and holiday drinks to multiple courses and specials. Some people stay home for the holidays, while others look for special experiences. With this information, you'll know how many employees to schedule and how many food supplies to order. Photo by Juliette F on Unsplash.

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Loyalty Program Seasonal Menu Email Marketing Cash Management 52

Open for Business

APRIL 3, 2023

You can also think about place as where you promote your product—in print, online, or by word of mouth. Use social media often to shout out what makes your restaurant special and get the word out about promotions. Consider putting a coupon code for online orders in your ad so you can measure ROI.

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Marketing Email Marketing Social Media Online Ordering 78

7 Shifts

NOVEMBER 9, 2022

When done right, email marketing works wonders—you stay top of mind and increase order values. You can use a newsletter to update them about a new location opening , special offers, menu upgrades, or food-based events. Increase online orders? One way to keep customers coming back? A great email newsletter.

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Email Marketing Loyalty Program Social Media Point of Sale 195

Next Restaurants

MARCH 8, 2022

Chalkboard marketing is a cost-effective way to energize your advertising. This type of marketing will generate a lot of free exposure for your brand as your pictures get follows, likes, comments, and shares online. And when you add humor, you’ll find it a lot easier to catch the attention of your patrons and promote your brand online.

Social Media 127

Social Media Seasonal Menu Email Marketing Online Ordering 127

Goliath Consulting

SEPTEMBER 7, 2023

The real competition happens online, where attracting diners requires innovation, engagement, and a mouthwatering digital presence. Beyond basic information, include detailed menus, daily specials, and an events calendar. If a diner always orders vegan dishes, they should receive updates on vegan specials.

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Marketing SEO Email Marketing Mobile Ordering 78