EATER

OCTOBER 21, 2024

The tool from the East Coast vegan chain — a digital take on a split-flap mechanical display that appears on its website and in the chain’s ordering app — estimates the amounts of water, land, CO2, and oil saved by eating vegan burgers. We call it out. without interruptions. So he took action. You know where it’s from.

Sustainability 330

Sustainability Sourcing Consumer Goods Seasonal Menu 330

Modern Restaurant Management

AUGUST 17, 2021

In short, Apple’s iOS14 update will give Apple users the option to opt-out of data sharing whenever they download an app. Since many restaurant brands rely on targeted advertising to reach potential diners, this update will have a significant impact on strategies across the hospitality industry and beyond.

Social Media 531

Social Media Advertising Download Marketing 531

Modern Restaurant Management

JANUARY 5, 2023

Google was still young, but they had a new advertising platform that used an old-fashioned but attractive buying strategy: The auction. Unlike traditional advertisements like print mail or radio, the auction allowed you to bid what you wanted for an ad, not some flat rate outside of your control. The Growth of Digital.

Advertising 481

Advertising Point of Sale Social Media Supplies 481

Modern Restaurant Management

MARCH 24, 2025

These metrics were then weighted.Yelp measures consumer interest by looking at select actions users take in connection with businesses on Yelp, including viewing business pages or posting photos or reviews. To learn more, Modern Restaurant Management (MRM) magazine reached out to Kadecia Ber, Yelp’s advertising trends expert.

2024 221

2024 2023 Customer Experience Pricing 221

Modern Restaurant Management

OCTOBER 12, 2022

It brings out the child-like playfulness, creativity, and spirited excitement in just about everyone. Make sure the effort you’ve put into planning your Halloween party pays off by advertising sufficiently and strategically in the weeks leading up to the event. It isn’t a party until there’s a crowd!

Advertising 491

Advertising Social Media Food Truck Seasonal Menu 491

Modern Restaurant Management

AUGUST 18, 2020

We advertised in local papers, supporting youth sports and wrapping our vehicles. We continued to advertise and market our food, focusing specifically on takeout and delivery to drive business. I love that the wrap is always working for you even if it is just parked out front of the restaurant.”

Marketing 493

Marketing Front of House Back of House Food Truck 493

Modern Restaurant Management

FEBRUARY 18, 2022

Here are some tips to best advertise that you offer delivery services. You can do this by having more employees or mapping out better routes. Advertise your delivery services. Proper advertising is required to reach out to more and more people. Take control of the narrative people have of you online.

Delivery 471

Delivery Marketing Email Marketing Social Media 471

Modern Restaurant Management

DECEMBER 8, 2020

Advertising. A bigger investment in advertising, however, can save a lot of time, since you can test ads with various messages, visuals, locations, and audiences with specificity. Nearly all social media tools have some sort of paid advertising component. It’s important to choose the right medium for your marketing goals.

Social Media 520

Social Media Advertising Customer Service Article 520

EATER

NOVEMBER 21, 2024

The anonymous poster behind Seed Oil Scout, which launched in 2022, said they first became concerned with seed oils during early COVID lockdown, as they noticed their gut health improved after cooking at home instead of eating out in restaurants. Carbone, however, isn’t taking the SOS fliers lying down.

Advertising 330

Advertising Influencer 2023 2022 330

Modern Restaurant Management

JANUARY 26, 2022

In order to attract more customers, advertise your prix fixe Valentine’s Day menu on social media, flyers, and more. To ensure that you’re catering to all types of customers, offer take-home meals and/or cocktails kits if possible. Offer Holiday Meal Kits and Cocktail Kits. Upsell with Valentine’s Day Specials.

Social Media 563

Social Media Seasonal Menu Advertising Events 563

Modern Restaurant Management

FEBRUARY 1, 2023

The key here is in understanding the two types of advertising – traditional v. Traditional job advertising allows you to have a fixed budget while using old job data to inform decisions as to where to post your jobs. Programmatic job advertising takes a profile-driven data approach. What do they want?

Hiring 474

Hiring 2023 Advertising Recruiting 474

Modern Restaurant Management

AUGUST 21, 2024

AI-powered emotional targeting is the ability for advertisers to use artificial intelligence in order to precisely match the emotional tone of their ads with the emotional tone of the programming being shown on a TV screen. Today the challenge has become making the case for advertisers on CTV. Why emotion?

Loyalty Program 473

Loyalty Program Advertising Point of Sale Customer Service 473

Modern Restaurant Management

OCTOBER 22, 2021

Everybody needs to eat, so the sale of food will never go out of fashion. Still, because there are many competing businesses in the dining sector, it’s becoming increasingly difficult to stand out from the crowd. For example, check out how Pizza Express has enticed customers to dine with them with its free dough balls advert.

Social Media 493

Social Media Advertising Events Customer Experience 493

Modern Restaurant Management

SEPTEMBER 15, 2020

Data shows that guests want to dine out but safety concerns are the biggest factor holding them back. A survey by AlixPartners revealed 60 percent of consumers fear they’ll get sick by dining out, and therefore prefer to cook at home. Leveraging a labor scheduling tool with contact tracing takes the guesswork out of the equation.

Technology 600

Technology Guest Recovery Kitchen Safety Social Media 600

Social Hospitality: Restaurants

JUNE 22, 2020

The restaurant and food industry is one of the many to take advantage of the marketing opportunities Instagram offers. Restaurants across the globe now use Instagram to advertise their wares and, many even create bespoke dishes which are designed specifically to be shown off on the platform. Instagram Advertising. Plan Ahead.

Marketing 440

Marketing Social Media Advertising 2007 440

Modern Restaurant Management

MAY 14, 2020

Some restaurants with take-out or delivery options have stayed open, but may have shifted to limited menus, or are running on skeleton crews if employees are unable to work due to ill family members or lack of childcare. And with economic uncertainty looming, many consumers are ordering out less frequently and cooking at home more.

Customer Experience 558

Customer Experience Online Ordering Social Media Mobile Ordering 558

Modern Restaurant Management

JUNE 8, 2021

Whether it’s a points-based-system, discounts, or free food, restaurant owners need to have a basic understanding of their customer base and know what it takes to keep loyal customers engaged and invested in the brand. These referrals serve as free advertising and are an easy and effective way to gain new potential long-term customers.

Loyalty Program 531

Loyalty Program Point of Sale POS Email Marketing 531

Modern Restaurant Management

NOVEMBER 3, 2022

To help you out, here's what this SEO expert has to say. But you’re missing out on a ton of opportunity if you’re not asking your customers for a review of your product or service. But you’re missing out on a ton of opportunity if you’re not asking your customers for a review of your product or service.

Email Marketing 508

Email Marketing Customer Service Website Management Customer Experience 508

Modern Restaurant Management

DECEMBER 21, 2020

New independents will arise out of the ashes. The new wave of restaurateurs will learn from the recent crisis and will focus on sustainability of operations by leaning hard into delivery, take-home, curbside pick-up, contactless payment, and other enabling technology. Digital advertising will become high priority.

2021 478

2021 Online Ordering Email Marketing Advertising 478

EATER

MARCH 21, 2025

In this underrated show, Guy Fieri hosts a top-tier bracket of chefs who battle it out for the coveted title For a long time, Chopped was my comfort TV show of choice. Ive dabbled in other Food Network shows over the years, but nothing has been able to take Choppeds place.

Food 272

Food Entertainment Presentation Advertising 272

Modern Restaurant Management

NOVEMBER 1, 2022

Restaurant guests in cost-saving mode are eating out less and more conscious of menu prices, according to Restaurants: Consumer Trends Fall 2022/Winter 2023 a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine.

Fine Dining 473

Fine Dining Seasonal Menu Social Media 2022 473

Modern Restaurant Management

JANUARY 28, 2022

Without a well-thought-out brand, your business name and logo have no value at all. What makes you stand out from the competition? You can display images and descriptions of your food and advertise special offers. But if you want your company website to stand out even more, there are other options. Layers and Lines.

Social Media 528

Social Media Small Business Advertising Food Order 528

Modern Restaurant Management

SEPTEMBER 24, 2020

Consider offering family-style takeout ordering with larger servings at a better value, with less packaging and labor required…and fewer decisions for a family to negotiate when ordering out. Eating out, or taking out, is never just about the food. Naturally Cut Out the Waste. Deliver a Great Experience.

Coupons 596

Coupons Social Media Online Ordering Customer Experience 596

EATER

DECEMBER 20, 2024

The Plaza Mayor pan dulce stands out because of its tradition, and because it was able to really impose itself as a strong brand here, says Juan Caparrs, a Buenos Aires-based chef and media personality, and the writer behind local food site Sin Reservas. And so, why not take advantage of it? Why not throw all the meat on the grill? (As

Point of Sale 296

Point of Sale Merchandise Pricing Seasonal Menu 296

Modern Restaurant Management

MARCH 20, 2020

There's an opportunity here that a lot of restaurant owners aren't taking advantage of. Be sure to take high-res well lit photos of your entrees under bright lights with no flash. But take it one step further. This is a time to re-invent take-out as we know it. People are bored out of their minds.

Food Supply 472

Food Supply Take-out Customer Service Advertising 472

Modern Restaurant Management

FEBRUARY 14, 2022

It may sound like just an excuse to eat out, but experiencing the food and ambience of your competitors is essential to writing a persuasive restaurant business plan. Take home a copy of their menu, or take a picture if you can’t get a copy. Visit all the other restaurants in the area in which you intend to start yours.

Transportation 575

Transportation Social Media Menu Pricing 575

Modern Restaurant Management

DECEMBER 3, 2024

Survey results indicate diners are seeking distinctive dining experiences, planning ahead with early reservations, and seeking out earlier evening bookings The holiday season is bringing a wave of excitement among diners, with 68 percent of respondents planning to celebrate at restaurants or bars.

Reservations 221

Reservations Book Customer Experience Dine-in 221

Modern Restaurant Management

APRIL 9, 2020

The following seven tips can help restaurant managers and HR professionals navigate risk in this rapidly evolving pandemic, especially as restaurants in many jurisdictions are required to operate solely with take-out or delivery service options. Others may have decided to shutter operations altogether. Share Guidance.

Leadership 558

Leadership Kitchen Safety Employee Relations Tip Distribution 558

EATER

FEBRUARY 27, 2025

Justin Sullivan/Getty Images Signage in a McDonalds restaurant advertises deals and loyalty rewards through the chains ordering app. Its all there for the taking. But for my 29-year-old son, hospitality is a well-designed app that remembers him, that offers him opportunities to buy more easily.

Mobile Ordering 250

Mobile Ordering Loyalty Program Food Food Order 250

7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

EATER

MARCH 31, 2025

But the purveyors of diet culture will always take an opportunity to bring back an old trend, and it really seems like guilt-free is having a resurgence. Some brands take the guilt-free paradigm one step further by encoding our shame around sugar consumption into their DNA.

Food 274

Food 2025 Take-out Advertising 274

Modern Restaurant Management

OCTOBER 11, 2021

When you take these factors into consideration, you can find the customers most likely to be interested in your restaurant. You could adjust your menu to fit their budgets and include younger adults in your advertising. These are all things to take into consideration when determining your audience for a local marketing strategy.

Marketing 492

Marketing Food Truck Fine Dining Fast Casual 492

Modern Restaurant Management

OCTOBER 9, 2020

And then, beginning in early March, the bottom fell out. Take advantage of online channels like email and social media posts to effectively get your message out during this timeframe. Also, as counterintuitive as it may sound, now is the best time to advertise. The economy was booming. Go Online and Deliver on Delivery.

Online Ordering 474

Online Ordering Email Marketing Social Media Retail 474

Modern Restaurant Management

AUGUST 7, 2020

As Disney shut down and tourists stopped coming, it was imperative that we let our regular customers and locals know that we were still open and taking precautions. We used a blend of local PR, paid social advertising and social influencers to help spread the word that Meson was open and safe to visit. In a way having a U.S.

Customer Service 474

Customer Service Advertising Influencer Take-out 474

Modern Restaurant Management

OCTOBER 28, 2021

Improving air quality in restaurants can provide an economic benefit, as customers will feel more confident in dining out once more. However, many potential customers are still not comfortable with the idea of the dining out experience. They can advertise to their customers that they are helping to protect the environment.

Front of House 437

Front of House Back of House Customer Experience Advertising 437

Modern Restaurant Management

AUGUST 6, 2020

If running a restaurant wasn’t already expensive, running one under new distancing regulations means less capacity and investment in safety infrastructure that will take a toll on costs. Third, menus should take into account changing customer bases. CoGS for the period = $5,000 + $1,000 – $4,000.

Front of House 531

Front of House Inventory Food Safety Social Media 531

Modern Restaurant Management

DECEMBER 10, 2021

Providing top-quality food and service should remain your restaurant’s foremost priority, but you also need to get the word out and attract new customers. Promotion and advertising are what we call a restaurant’s “secret sauce.” Train your staff to build other taking points. Emphasize Best-Selling Items.

Marketing 567

Marketing SEO Front of House Website Management 567