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7 Issues that Threaten the Franchisor and Franchisee Relationship

7 Shifts

Clever marketing and strong branding from a restaurant’s corporate offices can boost sales for franchised restaurants. A lack of trust and communication between both parties worsens this cycle, with franchisees of worldwide restaurants like McDonald’s, Dominos, and Subway having very public disputes with their franchisors.

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Why Cali BBQ is a Digital-First Restaurant

7 Shifts

Mine happened when I realized social media wasn’t about meeting new people — it was about communicating in a brand new way. When we started our restaurant, marketing meant the Yellow Pages and billboards. Now marketing is Yelp and TikTok. What do you use for marketing? What about email or text marketing?

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The Impact of Color and Lighting in Brand Photography

Social Hospitality

The goal of these marketing materials is to form a clear visual identity and convey the desired message to your target audience. These materials can be employed by the brand to add depth and authenticity to websites, social media platforms, email campaigns, press kits, and other marketing endeavors.

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How to Manage Multiple Restaurants and Locations

7 Shifts

Whichever way you go, remember that for every new restaurant you open, you'll need to conduct any necessary market research and document your planning process with a business plan and a feasibility study. You may also benefit from diversification in your market, particularly if you'd like to open your next location close to an existing one.

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Owning a Bar: Everything You Need to Know

7 Shifts

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. This document will outline your bar's concept, menu, marketing strategy, and financial projections. Sourcing the Right Equipment Your budget, target market, and concept will dictate your equipment needs.

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Digital Marketing Tips to Attract More Valentine’s Day Diners

Modern Restaurant Management

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

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How to Handle Temporary Restaurant Closure during COVID-19

7 Shifts

Read through our article on how to pivot your restaurant to takeout & delivery to see if leveraging these revenue channels is an option for your business. How to communicate your COVID-19 restaurant closure. Then share general updates with staff through your team communication tool. Here’s how to do that thoroughly.to