Article Publish And Update Dates
Sling
AUGUST 9, 2023
March 2023 13 Expert Tips for Effective Employee Communication March 2023 11 Types of Job Shifts Managers Should Know March 2023 What Is Incentive Pay and How Does it Work?
Article Communication Email Marketing 
Owning a Bar: Everything You Need to Know
7 Shifts
AUGUST 18, 2024
You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. This document will outline your bar's concept, menu, marketing strategy, and financial projections. Sourcing the Right Equipment Your budget, target market, and concept will dictate your equipment needs.
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Why Cali BBQ is a Digital-First Restaurant
7 Shifts
FEBRUARY 10, 2023
Mine happened when I realized social media wasn’t about meeting new people — it was about communicating in a brand new way. When we started our restaurant, marketing meant the Yellow Pages and billboards. Now marketing is Yelp and TikTok. What do you use for marketing? What about email or text marketing?
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The Impact of Color and Lighting in Brand Photography
Social Hospitality
SEPTEMBER 27, 2023
The goal of these marketing materials is to form a clear visual identity and convey the desired message to your target audience. These materials can be employed by the brand to add depth and authenticity to websites, social media platforms, email campaigns, press kits, and other marketing endeavors.
Social Media 436
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Digital Marketing Tips to Attract More Valentine’s Day Diners
Modern Restaurant Management
FEBRUARY 9, 2021
This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.
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7 Issues that Threaten the Franchisor and Franchisee Relationship
7 Shifts
DECEMBER 11, 2019
Clever marketing and strong branding from a restaurant’s corporate offices can boost sales for franchised restaurants. A lack of trust and communication between both parties worsens this cycle, with franchisees of worldwide restaurants like McDonald’s, Dominos, and Subway having very public disputes with their franchisors.
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How to Manage Multiple Restaurants and Locations
7 Shifts
SEPTEMBER 16, 2021
Whichever way you go, remember that for every new restaurant you open, you'll need to conduct any necessary market research and document your planning process with a business plan and a feasibility study. You may also benefit from diversification in your market, particularly if you'd like to open your next location close to an existing one.
Management 370
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5 Ways to Build a Mailing List for Your Small Business
SpotOn
SEPTEMBER 24, 2024
If you run a small business, email marketing continues to be one of the most effective ways to connect with your customers and drive sales. Because email is direct and personal. Additionally, email marketing is one of the most cost-effective marketing strategies available. Run a restaurant?
How to Build a Ghost Kitchen Brand That Kills the Competition
Cheetah
APRIL 23, 2021
In this fourth and final chapter of the Ghost Kitchen 101 series we look at the marketing strategies that empower ghost kitchen brands, help increase their online visibility and enable them to crush the competition. Luckily, marketing in the digital world is just as diverse and evolved as in the physical world. Reading Time: 6 minutes.
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Understanding Restaurant Profit Margins: A Clear Path to Success
ChowNow
JUNE 10, 2024
In this article, we’ll explore how to calculate your restaurant profit margin, what affects it, and practical strategies to improve it. Invest in Diner Marketing: Marketing is a great way to attract new customers and drive repeat orders from loyal diners.
7shifts Employee Resources Hub
7 Shifts
SEPTEMBER 20, 2022
Here you'll find links to our favorite blog and support articles, information about 7shifts Academy, our social media profiles, and more. Learn more about the ins and outs of restaurant management or brush up on your marketing know-how. Restaurant Marketing Course. Welcome to our Employee Resources Hub! Read the course outline.
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How to Handle Temporary Restaurant Closure during COVID-19
7 Shifts
MARCH 27, 2020
Read through our article on how to pivot your restaurant to takeout & delivery to see if leveraging these revenue channels is an option for your business. How to communicate your COVID-19 restaurant closure. Then share general updates with staff through your team communication tool. Here’s how to do that thoroughly.to
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Creating a restaurant website: Why it matters and how to nail it
Open for Business
MAY 16, 2024
Read the full article below to learn more about the benefits of building and maintaining a website for your restaurant, as well as helpful tips to get started. A website can be a powerful tool for marketing your restaurant. Clearly communicating these details can improve reservation volume and foot traffic.
The Top 24 Restaurant Management Apps for Owners and Operators
7 Shifts
MARCH 10, 2022
7shifts provides a cloud-based team management and scheduling solution, allowing owners and managers to schedule restaurant employees , approve shift trades, and communicate with staff from one easy-to-use mobile app. Team Communication. Most managers are familiar (and frustrated) with traditional paper scheduling techniques.
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How to choose a restaurant marketing agency
Clover - Restaurants
MAY 10, 2024
Digital marketing efforts like social media, email marketing, pay-per-click advertising, and search engine optimization can help you build a strong presence online. Digital marketing also helps you build stronger relationships with your current customers. 57% of consumers looked at restaurant reviews.
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The Benefits of Guest Feedback in the Hospitality Industry
Social Hospitality
OCTOBER 28, 2020
Market trends, industry-specific waves, and recognizing emerging customer behavior patterns are all relevant. To do this, more hospitality brands use unifying communication platforms. Simply put, create an overarching communication strategy that focuses on feedback throughout the customer journey. Boost Customer Engagement.
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Do specialty coffee consumers actually want to be more connected to farmers?
Perfect Daily Grind
APRIL 4, 2023
It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. You may also like our article on why more producers don’t market their own coffee. It’s an industry that was born from marketing, rather than consumer demand.”
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Tech Innovations that Simplify Restaurant Relocation
The Rail
NOVEMBER 1, 2024
In this article, we’ll explore the key tech innovations that are simplifying restaurant relocation and helping owners make a seamless transition to their new space. Social Media and Digital Marketing Automation During a restaurant relocation, keeping your guests informed is critical to retaining their loyalty and interest.
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5 Marketing Hacks To Promote The Reopening Of Your Restaurant
The Restaurant Times
AUGUST 29, 2020
One of the biggest challenges restaurateurs are facing today is marketing during the reopening. In this article, we will uncover some effective restaurant marketing tactics to market your restaurant during the reopening phase. . How To Market Your Restaurant During Reopening.
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The Benefits of Guest Feedback in the Hospitality Industry
Social Hospitality
OCTOBER 28, 2020
Market trends, industry-specific waves, and recognizing emerging customer behavior patterns are all relevant. To do this, more hospitality brands use unifying communication platforms. Simply put, create an overarching communication strategy that focuses on feedback throughout the customer journey.
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Resurrect Your Dead Times and Fill Seats with Marketing Innovations
Modern Restaurant Management
JULY 6, 2023
marketers have witnessed business growth by using personalized messaging. While some customers might be interested, it won't resonate with those who only come in on weekends, making the message irrelevant, or annoying, to them, and therefore “devaluing” all communications from you. Surprisingly, 88 percent of U.S.
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Restaurant Loyalty & Omnichannel Marketing Can Scale Your Business
Squirrel Systems
OCTOBER 2, 2023
Omnichannel marketing is a strategy for restaurants that can drive greater customer loyalty, brand awareness, and repeat visits from guests. Omnichannel marketing is a common strategy in many industries, including retail, entertainment, and eCommerce. Many hospitality businesses already operate over a variety of channels.
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Mobile marketing for restaurants: Catching customers on the go
ChowNow
FEBRUARY 27, 2024
Effective restaurant marketing means reaching diners wherever they are. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing? Why mobile marketing for restaurants? In today’s world, that means their mobile devices.
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What are the Key Considerations for Maintaining Customer Loyalty During a Restaurant Move?
The Rail
AUGUST 28, 2024
In this article, we will explore the key aspects that need to be taken into account to maintain and even increase customer loyalty when relocating a restaurant. Collaborate with your marketing team to develop a strategy that includes customer surveys to gauge customer expectations and preferences.
6 Ways Chatbots Can Help Restaurant Businesses
Social Hospitality
AUGUST 25, 2019
When it comes to digital marketing for restaurants , there are various avenues to explore. But many small restaurants haven’t yet adopted emerging restaurant technology for customer communication. Promote Offers Chatbots can email new deals and offers to your list of current customers. One of those avenues is Chatbots.
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Content Marketing Strategies for Attracting More Customers to Your Bar
The Rail
AUGUST 18, 2023
By Sergey Solonenko, Contributor Creating an actionable inbound marketing strategy is never easy. Despite having the best modern tools at your disposal, it's still hard to create a converting marketing funnel and increase brand awareness in an ideal customer. This is why we use blogs and social media posts to lure people to our place!
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How Cloud Kitchen Restaurants can Leverage Marketing Automation to Grow their Business
The Restaurant Times
DECEMBER 26, 2020
Marketing automation is an ideal way of achieving your restaurant’s marketing efforts quickly, creating a loyal customer base and a robust online presence for your restaurant. When appropriately implemented, restaurant marketing automation helps in setting timely communications. Brand Level Marketing .
What does loyalty mean for restaurants? A complete guide to creating lifelong regulars
Open for Business
APRIL 9, 2024
In this article, we explore the meaning of loyalty for restaurants, discuss its benefits, and share tips for creating loyalty rewards programs that work. Promote your program across multiple channels Email marketing, social media, and in-store signage are all effective ways to reach guests. It may require some patience, though.
4 Proven Reopening Marketing Strategies for Restaurants
Cheetah
OCTOBER 22, 2020
As businesses are gradually reopening in California , restaurants are coming up with reopening marketing strategies to fit a COVID-19 world. Now we’re here to share with you 4 proven marketing tips and techniques to help you keep loyal customers and get some new ones. In this article. Create Irresistible LTOs.
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6 Ways to Future Proof Your Restaurant
Next Restaurants
SEPTEMBER 24, 2019
In order to stay competitive in an ever-increasing tighter market, restaurants need to ensure they stay relevant, engaging and consistently interesting to their guests. Put simply, restaurants need to future-proof their marketing strategy to guarantee lasting success. Take the Time to Build a Brilliant Email List for Your Restaurant.
How can technology support the future of coffee production?
Perfect Daily Grind
SEPTEMBER 27, 2022
You may also like our article on how technology has changed in the coffee industry over the last few years. Streamlining logistics and market analysis. Cargoo is a new platform that facilitates communication about a specific shipment between all stakeholders,” she says. Read on to find out what they had to say.
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7 Proven Marketing Strategies for Cloud Kitchen To Attract and Retain Customers in Saudi Arabia
The Restaurant Times
JUNE 29, 2020
Despite the favorable dynamics, a proper cloud kitchen marketing plan is integral for ensuring business longevity. Your cloud kitchen brand might be serving top-quality food, but effective marketing is necessary to amplify your brand’s reach. How To Market Your Cloud Kitchen In Saudi Arabia.
5 Psychological Theories to Boost Restaurant Marketing
Social Hospitality
OCTOBER 21, 2019
Want to boost your restaurant marketing? Psychological techniques can give your restaurant marketing an effective boost. Luckily, utilizing well-known psychological theories can add that extra something to your marketing strategy. Psychology-based marketing allows you to market your restaurant in a different way.
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5 Psychological Theories to Boost Restaurant Marketing
Social Hospitality
SEPTEMBER 3, 2019
Want to boost your restaurant marketing? Psychological techniques can give your restaurant marketing an effective boost. Luckily, utilizing well-known psychological theories can add that extra something to your marketing strategy. Psychology-based marketing allows you to market your restaurant in a different way.
Marketing 150
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Top 15 Employee Roster Apps for 2023
Sling
AUGUST 15, 2023
In this article, we discuss some of the top options on the market today so you can make the right choice for your team and your business. 3) Connecteam Source: Connecteam.com Manage, train, and communicate with your in-office and mobile workforce on Connecteam’s employee roster app. We can help.
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What Is A Restaurant CRM System And Why Do You Need One?
The Restaurant Times
JUNE 26, 2021
This article will present you with ideas on how to use a restaurant CRM system to grow your business. Furthermore, it is a great marketing tool that facilitates personalized marketing campaigns and effectively communicates the offers and discounts of your restaurant. . Improves Marketing. Source: PYMNTS.com.
How has technology helped to democratise green coffee trading?
Perfect Daily Grind
APRIL 17, 2023
You may also like our article on what a green coffee trader does. Buying coffee Alongside this, over the past few centuries, the trade of green coffee has largely been exclusive to a small group of larger multinational importers, exporters, and roasters who dominated the global coffee market. These includes market prices for coffee.
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Preparing your Cafe and Restaurant for the 2020 Recession
Ken Burgin
FEBRUARY 29, 2020
I wrote a fairly lengthy article back in 2001 , with advice on how to manage the effects on small businesses – it still holds up well. Plus some thoughts last month on the need for a 2020 Plan B. Now we can see another recession unfolding in front of us. Renewal and innovation can’t stop during a slowdown.
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Timesheets: What they are and how to use them
Sling
APRIL 17, 2022
In this article, the management experts at Sling tell you everything you need to know about this important business tool. Those businesses need to know how much time their employees are spending on marketing, creation, distribution, customer service , and a whole host of other tasks. What Are Timesheets? 9) Improve estimates.
7 Best Digital Marketing Tactics for Delivery-Only Restaurant Business Owners.
Bingage
JULY 18, 2020
Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing, the business can’t receive its greatest rewards. Let’s start – 1.
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7 Best Digital Marketing Tactics for Delivery-Only Restaurant Business Owners.
Bingage
JULY 18, 2020
Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing business can’t receive its greatest rewards. Let’s start – .
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7 Pop-Up Restaurant Marketing Ideas: How to Successfully Market a Pop-Up in 2023
The Restaurant Times
NOVEMBER 17, 2022
The market has changed regarding what people spend their money on in recent years. To have a successful endeavor, however, you must heavily implement extreme and exceptional marketing efforts to start and end your pop-up with a splash. . How To Successfully Do Pop-up Marketing. Start Marketing at Least 7 Months in Advance.
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52 How to Get a Competitive Advantage For Your New Restaurant
Modern Restaurant Management
DECEMBER 23, 2019
A portion of this article is included as a chapter in a new, 90+ page eBook – How to Start a Business from Scratch: Build a Successful Business and Turn Your Ideas Into Money. Who can blame you for wanting a small slice of such a big market? Make it easy to communicate with your business through various channels.
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29 Restaurant Marketing Tips To Win Your Market
Sling
JULY 4, 2021
Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 1) Produce A Food-Prep Video. 11) Start A Blog.
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