ChowNow

JANUARY 23, 2025

In this article, youre going to learn five restaurant customer retention strategies that will not only keep your current regulars happy but will also help you grow your repeat customer base. And heres the other thing about focusing on customer retention: it saves you a boatload of money on marketing. Marketing = tons of your money.

2025 195

2025 Loyalty Program Operations Email Marketing 195

ChowNow

FEBRUARY 21, 2025

In this article, you will learn: How to educate customers on why direct ordering matters Simple incentives to encourage direct orders Ways to streamline and promote your direct ordering system Lets explore the best ways to shift customer behavior and grow your direct ordering sales. But how do you get diners to change their habits?

Ordering 195

Ordering Email Marketing Online Ordering Social Media 195

ChowNow

FEBRUARY 13, 2025

In this article, you will learn: Why a website makes your restaurant more trustworthy and professional. You find one that looks promising, but theres no websitejust a few scattered social media posts. Control Your Brand and Story Social media is great for engagement, but it comes with a major downsideyou dont control it.

Social Media 195

Social Media Online Ordering SEO Email Marketing 195

ChowNow

FEBRUARY 7, 2025

In this article, youll learn simple, practical strategies to make it happenno awkward upselling or overcomplicated tactics required. Sell More, Showing Social Proof People are more likely to order something when they see that other customers tried it already and loved it.

Ordering 349

Ordering Online Ordering Loyalty Program Customer Experience 349

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

ChowNow

APRIL 4, 2025

Its actively managing how your business is perceived across platforms like Google, Yelp, TripAdvisor, and social media. A QR code on the receipt, table tents or a quick post-meal email can go a long way. A consistent, thoughtful social media presence helps build trust, personality, and familiarity.

Management 195

Management Management Social Media Online Ordering 195

Modern Restaurant Management

JANUARY 31, 2024

These genuine snapshots—when shared on social media—can help paint an authentic picture of your business, and create a powerful word-of-mouth effect. Create a social media campaign that prompts customers to share content related to your business.

Social Media 508

Social Media Email Marketing Influencer Customer Experience 508

Modern Restaurant Management

FEBRUARY 9, 2021

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Marketing 553

Marketing Email Marketing Website Management Social Media 553

ChowNow

MARCH 14, 2025

In this article, youll learn: How to optimize your restaurant website for more orders The best marketing strategies to increase online visibility How to use incentives and customer data to grow sales Lets dive into the top six ways you can increase order volume for your restaurants website. Make the check out process simple and easy.

Ordering 195

Ordering Mobile Ordering Online Ordering Email Marketing 195

ChowNow

JUNE 5, 2024

In this article we will walk through strategies for growing the number of restaurant reviews on your Google profile, and how you can leverage this feedback to boost loyalty and attract new diners. Social Media Engagement: Remind followers to leave reviews using your social media platforms.

Email Marketing 394

Email Marketing Social Media Website Management Online Ordering 394

Modern Restaurant Management

MAY 25, 2022

Make sure your establishment has links to “Review us on Google” throughout your website, social media platforms, and marketing materials. Your best restaurant and bar marketers are the customers themselves. While you cannot incentivize reviews, you can certainly make the process easy. Incentivize Sharing.

Email Marketing 473

Email Marketing Social Media Food Truck Loyalty Program 473

ChowNow

APRIL 25, 2025

Its the sum of everything about your restaurant, from your menu design and decor to the tone you use when replying to comments on social media or greeting customers walking through the door. Your restaurants brand personality, tone, visualseven your menu itemsshould all be shaped around your ideal target market. Words matter.

Mobile Ordering 195

Mobile Ordering Social Media Email Marketing Customer Experience 195

7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line. This way, you can attract the right customers at a lower cost.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

ChowNow

JANUARY 30, 2025

Within this guide, youll discover proven strategies that help you stand out in a crowded market, captivate your ideal customers, and turn casual diners into lifelong regulars. The key is consistency across all customer touchpoints, from emails and your website to menus, marketing, and signage.

Email Marketing 195

Email Marketing Mobile Ordering Customer Experience Online Ordering 195

ChowNow

FEBRUARY 28, 2025

In 2025, the US online food delivery market is expected to reach $424.9 With your own online ordering system, you can collect emails, send promotions , and encourage repeat business with reward programs or special discounts. You can gather emails, send personalized promotions, and build loyalty programs to encourage repeat business.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

ChowNow

MARCH 7, 2025

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

Modern Restaurant Management

MARCH 29, 2022

In this article, we explore how to counter the threat. Email addresses, phone numbers, IP addresses, and even the language used can tell a story. A single email, phone number or IP address is enough to get started. If an email address is in regular use or has just been created. Showing them off is a great marketing tool.

Email Marketing 520

Email Marketing Consumer Goods Information Social Media 520

Modern Restaurant Management

SEPTEMBER 21, 2023

When people search online to find a local business, they're usually ready to make a purchase and are more likely to become customers than those casually browsing the web or social media platforms. You can do this by mail, phone, or email. You can do this directly or through follow-up emails.

SEO 507

SEO Website Management Email Marketing Online Ordering 507

The Rail

NOVEMBER 1, 2024

In this article, we’ll explore the key tech innovations that are simplifying restaurant relocation and helping owners make a seamless transition to their new space. Social Media and Digital Marketing Automation During a restaurant relocation, keeping your guests informed is critical to retaining their loyalty and interest.

Innovation 130

Innovation Transportation Loyalty Program Social Media 130

The Rail

DECEMBER 2, 2024

In this article, we’ll show you exactly how to create a food delivery app tailored to your restaurant’s needs, while staying competitive in a booming industry. The global online food delivery market size was valued at USD 221.65 The graph below illustrates how these models interact within the market: 1. If so, you’re not alone.

Delivery 147

Delivery Food Loyalty Program Food Order 147

Modern Restaurant Management

DECEMBER 23, 2019

A portion of this article is included as a chapter in a new, 90+ page eBook – How to Start a Business from Scratch: Build a Successful Business and Turn Your Ideas Into Money. Who can blame you for wanting a small slice of such a big market? Create strong social media relationships with customers.

Social Media 334

Social Media Customer Experience Customer Service Small Business 334

Social Hospitality: Restaurants

SEPTEMBER 27, 2023

Essentially, this term refers to professional-level images that are meant to tell your brand story through visual media. The goal of these marketing materials is to form a clear visual identity and convey the desired message to your target audience. It’s important to understand that brand photography is more than simply taking photos.

Social Media 436

Social Media Email Marketing Uniforms Sourcing 436

7 Shifts

FEBRUARY 10, 2023

And we transformed it into a media company during a global pandemic in 2020. We became a global media company. Mine happened when I realized social media wasn’t about meeting new people — it was about communicating in a brand new way. It’s an essential tool for our restaurant and media company. Before my “Oh S**t!”

Social Media 370

Social Media Email Marketing Technology 2007 370

Modern Restaurant Management

OCTOBER 31, 2019

If you are reading this article you are one of the brave. If you are struggling with content for social media, running a contest can spur photographic masterpieces. Social Media Integration. Maybe someone wants to showcase your menu to their friend, add a social media sharing icon via AddThis.

SEO 318

SEO Social Media Email Marketing Point of Sale 318

Culinary Cues

AUGUST 31, 2024

Every marketer insists that a company have a clear mission statement that is designed to give direction to a company and clearly articulate to the customer and employee, what the company stands for. Ahh…the mission statement. The mission statement is THAT IMPORTANT! WHAT ARE THE KEY ELEMENTS TO A MISSION STATEMENT: [] What do you believe in?

Customer Service 412

Customer Service Social Media Customer Experience Reference 412

Modern Restaurant Management

NOVEMBER 22, 2019

In a previous article on brand development [link to 2019-09 REDCAP Refine your restaurant's brand with these 3 questions], I challenged you to identify what your brand delivers beyond a perfectly prepared meal. Consider sharing a Google My Business short URL on your website, in your email signature, or on your social media profiles.

SEO 349

SEO Social Media Email Marketing Customer Experience 349

7 Shifts

AUGUST 18, 2024

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. This document will outline your bar's concept, menu, marketing strategy, and financial projections. Sourcing the Right Equipment Your budget, target market, and concept will dictate your equipment needs.

Bar 370

Bar License Email Marketing Customer Service 370

The Rail

AUGUST 4, 2022

With global restaurant brands gobbling up more of the market, it has become extremely challenging for small restaurants to compete and gain loyal customers. Thankfully, email marketing for restaurants can help you pull in your target customers ! 3 Reasons You Should Consider Using Email Marketing for Your Restaurant.

Email Marketing 130

Email Marketing Marketing Online Ordering Loyalty Program 130

EATER

JANUARY 11, 2022

The FeedFeed describes itself as “the world’s largest crowdsourced publication,” and “the world’s largest epicurean social influencer network.” It began as an Instagram account, where Dan, then a radiologist, would post photos of meals made by Julie, a digital marketing executive and a professionally trained cook.

Influencer 335

Influencer Social Media Employee Relations Website Management 335

Restaurant Engine

DECEMBER 14, 2022

You can improve your bottom line by picking a few social media platforms to use and grow. According to one source, more than 75% of people make a purchase decision based on something they see on social media, and that holds true for restaurants. 1: Social Media is Valuable. 2: Social Media Drives Traffic.

Social Media 116

Social Media Email Marketing Coupons Customer Service 116

ChowNow

MARCH 14, 2025

Marketing and Customer Engagement Even the best-run restaurant wont thrive if no one knows about it. A strong marketing strategywhether through social media, email campaigns , or loyalty programs helps bring in new customers and keep existing ones coming back.

Operations 195

Operations Management Management Front of House 195

EATER

MAY 17, 2021

In his telling, after seeing an internal video encouraging all Frito-Lay employees to “act like owners,” he told the CEO that spicy snacks were all the rage in Hispanic neighborhoods, and that they were missing out on a huge market. The snacks hit test markets in 1990, two years before Montañez says he pitched his products in 1992. “It

Email Marketing 301

Email Marketing 2007 Brewery Social Media 301

Restaurant Engine

DECEMBER 25, 2024

In this article, we look at how to tell your restaurants story through branding. All of your marketing how do you communicate with people? What is your brand voice, the graphic style of your imagery and video , and the text on your menu, website, email marketing, and social media accounts? Why Tell a Story?

Social Media 93

Social Media Customer Experience Email Marketing Customer Service 93

Social Hospitality: Restaurants

AUGUST 25, 2019

When it comes to digital marketing for restaurants , there are various avenues to explore. C ustomer interaction points can range from mobile apps, third-party food aggregator apps, social media, and chat apps. That changes when you use a conversational chatbot on the website, mobile app, or social media.

Social Media 253

Social Media Mobile Ordering Email Marketing Website Management 253

7 Shifts

MARCH 27, 2020

Due to the volatile situation caused by COVID-19, restaurateurs across the globe are having to temporarily close their businesses to support social distancing. Read through our article on how to pivot your restaurant to takeout & delivery to see if leveraging these revenue channels is an option for your business.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Social Hospitality: Restaurants

MARCH 27, 2020

As worldwide markets continue to feel the pain of COVID-19, companies of every size are suffering from the effects. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies.

Hospitality 454

Hospitality Marketing Travel Hotels 454

Restaurant Engine

JANUARY 13, 2021

Is social media marketing on the menu for your restaurant’s marketing plan? Not only are you responsible for staff, your menu, your customers, and keeping everything moving, you are responsible for marketing your restaurant in the best way possible. 3: Drive Email Sign-Ups. tweet this).

Social Media 98

Social Media Marketing Email Marketing Coupons 98