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How to Find the Target Market for Your Restaurant

ChowNow

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195
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How to Create a Successful Visual Brand for Your Restaurant in 2020

Modern Restaurant Management

But, if you have a playful style that could be embodied by a mascot character, consider developing a fun mascot figurehead to speak directly to your customers from your social media posts, signage, menu, website, and maybe even merchandise. Make it easy to find important things like your menu, location, phone number and hours of operation.

2020 555
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The 11 Best Restaurant Event Ideas That Actually Bring In New Customers And Keep Regulars Excited

ChowNow

Pick your event idea by looking at your: Venue size and layout Customer demographic Available resources Time of year (season) Community Write out each of these factors, and a picture will emerge of which restaurant event idea will best fit your location. Get the word out to regulars and people curious about your restaurant.

Events 195
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Are You a Favorite or a Frequent?

Modern Restaurant Management

Casual dining establishments must choose an identity to keep traffic flowing. Pressures from minimum wages, ever-increasing price competition, traffic declines, new and evolving consumer behavior have created immense challenges for the restaurant industry, most pointedly in casual and dining quick service segments.

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MRM Research Roundup: Holiday Spending, Franchise Optimism, and Pickle Energy

Modern Restaurant Management

The primary response was menu price increases, with nearly 61 percent of respondents adjusting prices to cope with the new reality. However, the industry has renewed optimism, driven by the adoption of digital and mobile ordering, menu creativity and heightened expectations around AI. million birria orders this year alone.

Franchise 221
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An Eater’s Guide to Phuket, Thailand’s Island Hotspot

EATER

But mixed in with these are decades-old noodle stalls, casual curry shacks, legendary restaurants, and bustling markets — most of which can be reached on foot, a rarity in Thailand. During this time, most of Phuket Town’s restaurants go meat-free, proclaiming the menu change with yellow banners.

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More French Food? Oui, Chef.

EATER

Chefs sometimes call these “modern” takes on brasseries and bistros, largely because they diverge from the traditional French definitions. French there is boeuf bourguignon turned into a sandwich, and La Bonne Vache serves a duck liver mousse sprinkled with everything bagel seasoning. But don’t worry, the menu isn’t changing.

Food 326