Modern Restaurant Management

MARCH 3, 2025

First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. Finally, we look at the launch strategy and marketing plan. We want a new brand to hit the market with impact. First is standing out in a market more crowded today than ever before.

Social Media 251

Social Media Email Marketing Customer Experience Loyalty Program 251

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Communicate with Customers on Social Media. Send Relevant Emails. Restaurant email marketing is another cost-effective way to boost your brand.

Marketing 508

Marketing Email Marketing Social Media SEO 508

Modern Restaurant Management

AUGUST 3, 2021

Use Facebook, Instagram and/or TikTok to share your unique offerings, daily specials and other events and to interact with customers. You’re probably already running daily or weekly specials—make sure those are widely communicated to your audience by posting them on your social channels. Next, ask for their anniversary.

Customer Experience 539

Customer Experience Email Marketing Social Media Online Ordering 539

The Rail

MARCH 25, 2025

By Jordan Hayes, Contributor Relocating a restaurant is a major event that offers an opportunity to rebrand, refresh, and create excitement among your customers. By using a combination of digital and traditional marketing strategies, you can turn your restaurants move into a celebration rather than a disruption.

Social Media 130

Social Media Email Marketing Customer Experience Events 130

Modern Restaurant Management

DECEMBER 10, 2020

Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Digital marketing strategies can be a force multiplier for bringing back loyal restaurant customers, attracting new customers and increasing brand awareness. Focusing on local SEO. Prioritizing Social Media.

Marketing 563

Marketing Social Media SEO Website Management 563

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

JULY 12, 2022

The event celebrates another year of connecting hungry guests with discounted meals at restaurants all over the country, and 2022 is shaping up to be a different experience than in years past. Be In Charge of Your Own Marketing. It’s important to note that not all online ordering platforms are created equal.

Loyalty Program 558

Loyalty Program Online Ordering Point of Sale Customer Experience 558

ChowNow

JANUARY 30, 2025

Within this guide, youll discover proven strategies that help you stand out in a crowded market, captivate your ideal customers, and turn casual diners into lifelong regulars. It communicates your purposewhy your restaurant exists, what makes it unique, and what emotional connection you want to build with your customers.

Email Marketing 195

Email Marketing Mobile Ordering Customer Experience Online Ordering 195

ChowNow

FEBRUARY 21, 2025

Heres what you can do with customer data: Use automated email marketing to stay top of mind: ChowNows automated email marketing sends emails to customers, helping to encourage repeat orders. This includes welcome emails, re-engagement emails, and promotional emails, all pointing towards your direct online ordering.

Ordering 195

Ordering Email Marketing Online Ordering Social Media 195

Modern Restaurant Management

AUGUST 8, 2022

A repeat sale is 30 percent the cost of attracting a new customer, and repeat customers are walking advocates / marketers to new customers, ultimately generating more revenue–and reliable revenue–for less cost. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives?

Social Media 468

Social Media Loyalty Program Email Marketing Point of Sale 468

Modern Restaurant Management

JANUARY 9, 2020

These aren’t just adjectives explaining coffee flavors, but should also be terms that describe your coffee shop’s marketing campaigns. Keep reading as we share marketing tips designed to help small coffee shops better compete in today’s market. Crisp and sharp. Attracting New Customers. Out-Of-Home.

Marketing 366

Marketing Email Marketing Loyalty Program Social Media 366

Modern Restaurant Management

DECEMBER 28, 2020

And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Companies rushed to market with new digital solutions out of necessity and customers were satisfied with the initial products. Now brands are trying to balance speed to market and operational readiness.

2021 576

2021 Mobile Ordering Kitchen Safety Loyalty Program 576

Modern Restaurant Management

JULY 8, 2024

Hooters has done a great job of creating a community in stores over the past 40 years, and we knew that the foundation of our loyalty program needed to be based on research about our audience, the market and what motivates them to dine at our restaurants. The last, and most important, piece of the puzzle is customer service.

Loyalty Program 467

Loyalty Program Customer Experience Customer Service Communication 467

Modern Restaurant Management

DECEMBER 4, 2023

A virtual queuing system has the ability to deliver promotions or other marketing materials directly to a captive audience: people already doom-scrolling on their devices or simply awaiting status updates. This effort transforms previously wasted downtime into productive interactions with your brand.

Customer Experience 506

Customer Experience Customer Service Technology Communication 506

Modern Restaurant Management

FEBRUARY 10, 2022

You’ve decided to focus on your restaurant's social media marketing. In this post, we'll explain what it is, why you need one, and what links you can add to give your social media marketing a jumpstart. That's because they’re handy marketing tools! What is a Link in Bio page? What is a Link Page?

Social Media 474

Social Media Online Ordering Seasonal Menu Email Marketing 474

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Influencer Marketing. Email Marketing.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

Modern Restaurant Management

MARCH 11, 2025

The Double-Edged Sword of Social Media Social media has reshaped how restaurants connect with guests, offering instant access to specials, menu highlights, and community events. Instead of playing phone and email tag, implement text-to-apply QR codes or text codes in job ads. The biggest shift?

Front of House 221

Front of House Loyalty Program Recruiting Customer Experience 221

Modern Restaurant Management

MAY 21, 2020

Take the Flights restaurant , for example: Partnering up with the Los Gatos Chamber of Commerce, Flights started ‘Feed the Need Bay Area’ to leverage accounting support and marketing talent so that they could support the Bay Area community. Have a Marketing Plan for Reopening. Pick the Right Marketing Channels.

Social Media 539

Social Media Food Safety Cash Management Customer Service 539

Modern Restaurant Management

FEBRUARY 2, 2022

A vast, community-wide event like Restaurant Week can be the perfect push to start 2022 successfully. Undoubtedly, it has become a community favorite across the country. Additionally, by transparently communicating with guests about the status of their order and pickup times, it’s easier to keep guests happy.

Online Ordering 492

Online Ordering Loyalty Program Social Media Mobile Ordering 492

7 Shifts

DECEMBER 18, 2023

This keeps information from getting lost in the text and email shuffle. Employee communications tools When it comes to employee communications, texting and phone calls get the job done. Having a secure, business-centric communication tool allows you to share schedules and announcements instantly.

Management 397

Management Management Email Marketing Point of Sale 397

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. According to research by Sopro, over 75% percent of consumers prefer to communicate with brands through email. times more than bulk emails.

Email Marketing 130

Email Marketing Reservations Marketing Loyalty Program 130

Modern Restaurant Management

AUGUST 21, 2020

“In addition to our website and ‘Q Crew insider emails, social media is how we share stories of kindness and encourage team members and guests to share their stories with us. Good listener with strong communication skills. “Utilizing social media is critical to the success of this effort,” added Frey.

Social Media 462

Social Media Healthcare Email Marketing Communication 462

7 Shifts

JUNE 3, 2022

Give your employees the flexibility to swap shifts with their coworkers in the event of last-minute changes. And there are a number of easy ways to do it: Praise publicly on internal communication channels like email, group chats, or staff pages. Communication is lacking. The Solution: Standardize team communication.

Tip Distribution 397

Tip Distribution Email Marketing Communication Coaching 397

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. Conduct market research to verify that your pricing corresponds to perceived value.

Loyalty Program 453

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 453

Modern Restaurant Management

JULY 6, 2023

marketers have witnessed business growth by using personalized messaging. While some customers might be interested, it won't resonate with those who only come in on weekends, making the message irrelevant, or annoying, to them, and therefore “devaluing” all communications from you. Surprisingly, 88 percent of U.S.

Seating 450

Seating Innovation Marketing Loyalty Program 450

Modern Restaurant Management

DECEMBER 21, 2020

We quickly pivoted to offer Family Meals To Go and have continued to expand our third-party delivery partnerships in key markets, which has contributed to our continued growth, even during one of the most difficult years on record for so many restaurants. When you give back to the community, the community takes care of you.

2020 450

2020 Online Ordering Customer Experience Point of Sale 450

7 Shifts

AUGUST 18, 2024

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. This document will outline your bar's concept, menu, marketing strategy, and financial projections. Sourcing the Right Equipment Your budget, target market, and concept will dictate your equipment needs.

Bar 370

Bar License Email Marketing Customer Service 370

Modern Restaurant Management

OCTOBER 1, 2024

This requires effective preparation and clear communication across the house. The restaurant is a short walk from the Mercedes-Benz Stadium and AmericasMart wholesale trade center, so whether it's the Super Bowl or an event at the exhibition center, things get hectic very quickly. "We're

Bar 449

Bar Operations Back of House Front of House 449

ChowNow

FEBRUARY 21, 2025

They help with reservations and table management, staff scheduling and time management, inventory tracking, rewards programs, automated marketing, and more. Many platforms also include built-in messaging features, making it easier for teams to communicate, trade shifts, and stay informed about important updates.

2025 195

2025 Loyalty Program Mobile Ordering Online Ordering 195

7 Shifts

MARCH 10, 2021

Market Your Restaurant Less time, a smaller staff, and tight budgets mean restaurateurs wear lots of hats. One of the most important is that of the marketer – after all, it's how you generate customers. Marketing is an integral part of every business plan. Your marketing plan is the vehicle by which you compel them.

Management 370

Management Management Small Business Email Marketing 370

SpotOn

JANUARY 13, 2025

Communicate your hours In the event that you need to close up shop or limit your hours of operation, communicate your status to your customers. Pause automated marketing campaigns Whether your business is closed or not, it’s a good idea to pause your existing automated marketing campaigns.

Online Ordering 98

Online Ordering Document Email Marketing Back of House 98

7 Shifts

FEBRUARY 10, 2023

Mine happened when I realized social media wasn’t about meeting new people — it was about communicating in a brand new way. I remember teasing San Diego Charger Lew Bush at a catering event in 2007 because he told me he was going to stand in line for the first iPhone. Now marketing is Yelp and TikTok. Before my “Oh S**t!”

Social Media 370

Social Media Email Marketing Technology 2007 370

Goliath Consulting

MARCH 2, 2019

What comes to mind when you hear there is an expected surge of over a million possible guests entering your city for a weekend event? But this was Super Bowl LIII – one of the biggest events in the country each year. Website: goliathconsulting.com Email: getresults@goliathconsulting.com. Excitement? How about all three?

Events 260

Events Cash Management Email Marketing Outdoor 260

The Rail

DECEMBER 2, 2024

The global online food delivery market size was valued at USD 221.65 The graph below illustrates how these models interact within the market: 1. Customer data management for targeted promotions and personalized marketing. In-app communication with customers or the admin panel. The numbers speak for themselves.

Delivery 147

Delivery Food Loyalty Program Food Order 147

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. For example, Shopify’s app store lets you connect more than 90 CRMs and 600 marketing tools to your website.

Design 397

Design Online Ordering Social Media Mobile Ordering 397

7 Shifts

FEBRUARY 8, 2024

7shifts provides a cloud-based team management and scheduling solution, allowing owners and managers to schedule restaurant employees , approve shift trades, and communicate with staff from one easy-to-use mobile app. With Team Communication, you can message individual staff members or the whole team about announcements or shift changes.

Management 367

Management Management Operations Mobile Ordering 367

7 Shifts

MARCH 16, 2022

You should also have a clearly communicated format for when raise discussions will be held, how much employees can expect to earn, and what promotion timelines look like. Communicate Company Goals and Values. For example, team communication software ensures employees can communicate with you and with each other in one central app.

Front of House 370

Front of House Back of House Communication Customer Service 370