Modern Restaurant Management

JANUARY 22, 2024

This industry seeks to develop a value proposition that speaks to its consumers and convinces them to dine in their restaurants. But precisely, how can you determine what customers want? How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience?

Loyalty Program 181

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 181

7 Shifts

AUGUST 26, 2024

62% of consumers use the search engine to find restaurants, while 51% cite it as the best tool to get more information on a dining establishment, so you should maximize your online presence. Google Ads can help restaurants reach hungry customers who are ready to spend. What’s a good Google Ad CTR for restaurants?

Seasonal Menu 195

Seasonal Menu Customer Service Website Management Online Ordering 195

7 Shifts

MAY 23, 2024

This proves that any restaurant business owner who wants to survive in this economy should be open to trying unconventional sales strategies to attract customers and continue making a profit. Once in your customers' hands, this piece of paper can directly influence what your diners order and how much they spend in one sitting.

Social Media 195

Social Media Loyalty Program Email Marketing SEO 195

7 Shifts

AUGUST 18, 2024

Opening and owning a bar is one of those unique life experiences; you have no idea what it will be like until you actually go for it. Buying into a franchise can be a good option because it provides support and brand recognition. These elements need to work together to ensure your customers understand what you're about.

Bar 370

Bar License Email Marketing Customer Service 370

7 Shifts

FEBRUARY 7, 2024

Delivery, scheduling, inventory management, reservations, and guest management have seen technological advancements over the past few years, and it's just the beginning. Restaurant employee scheduling software Other than having a good product, your staff and how you manage them is the ultimate marker of restaurant success.

Technology 312

Technology Mobile Ordering Social Media Online Ordering 312

7 Shifts

OCTOBER 22, 2024

72% of American consumers prefer to do business with companies that share their values both in the retail and restaurant industries. Whether through supporting local charities or participating in food drives, local restaurants can become go-to places for customers who want to support their community.

2025 195

2025 Marketing Social Media Email Marketing 195

7 Shifts

AUGUST 18, 2021

You may serve the best food on the block, but if your restaurant doesn't match its dishes with plausible customer service, your customers may never come back. That's why it's important to provide an outstanding dining experience from the second your customer's enter your restaurant, till the moment they leave.

Customer Service 369

Customer Service Customer Experience Online Ordering Loyalty Program 369

7 Shifts

AUGUST 15, 2022

It shows your employer that you're a good fit for the role—and tells you if the restaurant is a good fit for you. We've also included a roundup of interview best practices you should be aware of before showing up to speak to the hiring manager. Can you tell me about a time when you had to deal with a difficult customer?

Customer Experience 397

Customer Experience Website Management Hiring Back of House 397

Modern Restaurant Management

DECEMBER 6, 2022

The rising cost of goods and services has given some consumers pause over how much gratuity they are willing to leave at restaurants. The Consumer Price Index for September shows an 8.5 However, this is not to say that customers are ordering from the same restaurant every week. percent in the second quarter of 2022.

Back of House 189

Back of House Customer Experience Point of Sale Consumer Goods 189

Modern Restaurant Management

DECEMBER 29, 2022

Guest experience is more important than ever as a likely recession increases competition for business. Here are six things I see coming in 2023: Labor pressure is easing, but operators are still looking for labor management. However, operators who didn’t have a labor management system in place will prioritize finding one.

2023 212

2023 Technology Back of House Customer Experience 212

Modern Restaurant Management

DECEMBER 20, 2021

The COVID-19 pandemic has brought endless changes to the restaurant industry, but perhaps the most significant has been the rise of the contactless dining experience. The pandemic forced restaurants to adapt to not only a new, leaner business model but also to new consumer behavior. So what makes a good contactless menu?

Mobile Ordering 227

Mobile Ordering Online Ordering Consumer Goods Customer Experience 227

Modern Restaurant Management

MARCH 11, 2022

The increased cost of goods due to supply chain issues and economic inflation is causing brands to look for other ways to increase margins. In addition to cost savings, there is plentiful evidence that consumers prefer online ordering and will select dining brands based on the ease of that experience.

2022 208

2022 Marketing Fast Casual Mobile Ordering 208

Modern Restaurant Management

OCTOBER 19, 2022

To boil it down even more, if Google can quickly find a credible and useful website, that website will appear higher up in search results. When done right, SEO can build brand awareness, increase web traffic and drive overall online customer engagement. The trick is knowing when you use one or the other…or both!

SEO 189

SEO Social Media Website Management Online Ordering 189

Modern Restaurant Management

JANUARY 31, 2024

To delve more into the results, Modern Restaurant Management (MRM) magazine reached out to Matt Zibell, VP Technology at TouchBistro. I think I was most surprised by the fact that 72 percent of FSR operators said they had a dedicated website – I thought this would be higher. What results did you find surprising and why?

2024 203

2024 Online Ordering Website Management 2023 203

Modern Restaurant Management

NOVEMBER 9, 2022

According to the National Restaurant Association, 70 percent of operators report not having enough employees to meet customer demand, and three out of four say they will commit more resources to employee recruitment and retention. The time-consuming and tedious process is driving away good candidates. Hiring is difficult enough.

Hiring 202

Hiring Recruiting Website Management Social Media 202

Modern Restaurant Management

JANUARY 3, 2022

However, there are security concerns with this growing technology, which largely stem from customers sharing data that restaurants could then sell. In order to improve the customer experience, build trust, and protect customer data, restaurants must be diligent in their QR code implementation efforts.

Customer Experience 221

Customer Experience Consumer Goods Mobile Ordering Customer Service 221

Modern Restaurant Management

FEBRUARY 25, 2022

To stand out and get more customers means focusing more on marketing. Having a website, learning even a little about search engine optimization (SEO), and filling out your Google My Business (GMB) template should all be something you already have in place. Build and Optimize Your Website. That needs to go. Learn Some Basic SEO.

2022 212

2022 Marketing Email Marketing SEO 212

Modern Restaurant Management

JUNE 28, 2024

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news on the impact of California's minimum wage, customer satisfaction, AI use in restaurants, popular cocktails and bathroom readiness. Customers are responding favorably to menu changes that offer more variety.

2024 117

2024 Mobile Ordering White Paper Customer Service 117

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Create a contactless experience via QR Codes with a contactless menu and contactless check-ins. 'Safety' Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Restaurant365

MARCH 4, 2022

Don’t leave it to chance that search engines will automatically return your website when a search is conducted. Search Engine Optimization, or SEO, is a great way to increase your revenue by growing your customer base with patrons who may not have otherwise found your restaurant. Good reviews help your business thrive.

SEO 156

SEO Email Marketing Website Management Consumer Goods 156

ChowNow

AUGUST 29, 2019

Restaurant customer experience can be a make-or-break factor for your business. When customers have a positive experience, 41% will recommend your restaurant to friends and family, and 60% will come back to dine again. Let’s take a look at how to guarantee a great to-go experience.

Customer Experience 60

Customer Experience Delivery Online Ordering Management 60

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It is your roadmap to attracting and retaining customers. Identify Target Customers. Restaurant owners and operators wear a lot of hats. Table of Contents.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

FEBRUARY 22, 2021

Leveraging F&B technologies solutions can entice online customers and attract traffic to your website and social media pages. If you aim to increase customer retention, one of the most important investments is loyalty programs. Another study found that 66% of consumers modify their purchase amount to maximize points.

Loyalty Program 195

Loyalty Program Tip Distribution Email Marketing Social Media 195

7 Shifts

DECEMBER 17, 2020

The ideal customer for your business is the one who comes back time and time again. When it comes to getting people in the door, it’s always easier to get someone back then to find brand-new customers. Retaining an existing customer is five times cheaper than acquiring a fresh face. How to measure customer retention.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Modern Restaurant Management

JUNE 22, 2022

Modern Restaurant Management (MRM) magazine caught up with co-owner Stuart Snyder to discuss the Southwest Harbor, Maine landmark’s past, present and future. What Harvard Beal founded in 1932 as a wholesale fish market evolved into a go-to waterfront dining destination and experience. What is the Beal’s story?

Seasonal Menu 189

Seasonal Menu Food Truck Consumer Goods Customer Experience 189

Next Restaurants

JUNE 4, 2024

However, in today’s fast-paced, digitally-driven world, customer expectations in the restaurant industry are evolving rapidly. Patrons no longer just seek delicious food and a welcoming atmosphere; they desire seamless experiences that cater to their preferences and enhance their dining journey.

Technology 78

Technology Loyalty Program Social Media Customer Experience 78

Focus POS

FEBRUARY 10, 2022

Restaurant owners and managers work long hours, holidays, and most weekends. That’s a lot to have on your plate—on top of the normal day-to-day management of a restaurant, café or coffee shop—so it’s important to simplify whenever possible. Customer Experience. Streamline Your Success.

Mobile Ordering 146

Mobile Ordering Point of Sale Website Management Loyalty Program 146

Modern Restaurant Management

MAY 5, 2021

In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. The impact of COVID-19 on customer behavior was experienced swiftly f by all industries. The Value of Trust.

2021 196

2021 Coupons Loyalty Program Fast Casual 196

Perfect Daily Grind

MARCH 20, 2023

To learn more about the rise of ecommerce in coffee, I spoke with Jolene Zehnder, Director of Sales and Operations at Mercon Specialty , Craig Russell, Managing Director and President of Mercon Specialty, and CEO of Bean Box , Matthew Berk. Ecommerce can be broadly defined as the buying and selling of goods over the internet.

Point of Sale 141

Point of Sale Consumer Goods Online Ordering Customer Service 141

Modern Restaurant Management

SEPTEMBER 20, 2022

Find out how video content can turn customers into brand ambassadors by enabling them to share their experiences with prospective customers. How do I attract new customers, manage my costs and differentiate my establishment from the competition? Even sincere reviews from well-meaning customers can be misleading.

Marketing 197

Marketing Social Media Front of House Customer Experience 197

7 Shifts

OCTOBER 22, 2019

Instagram is now reshaping the way diners consume their food, and in return restaurants have changed to accommodate the need for “ Instagrammable ” experiences. I think we've done a good job with that,” says Black Tap owner Barish in an article on CNN. Link your official website in the space provided.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Modern Restaurant Management

MAY 21, 2020

With more states lifting sanctions on dine-in options, Modern Restaurant Management (MRM) magazine reached out to Yelp's Small Business Expert Emily Washcovick to learn about ways restaurants can successfully make the transition and slowly ramp up operations, while keeping guest and staff safety top of mind.

Customer Experience 228

Customer Experience Consumer Goods Social Media Dine-in 228

Modern Restaurant Management

AUGUST 16, 2022

Your business could be negatively affected by any number of things, like a natural disaster, supplier issues or changing consumer preferences. Play some negative “What if…” scenarios through your head during the good times so you’ll be better equipped to manage and evolve your business when things go wrong.

Delivery 197

Delivery 2002 Consumer Goods Food Order 197

EATER

AUGUST 20, 2024

Lille Allen Brands like Fly By Jing and Bachan’s are reaching a whole new audience from the shelves of the ultimate big-box store The last decade or so has been a golden era for cool food products sold directly to consumers online. Walmart was going to allow us to reach those customers.”

Retail 109

Retail Point of Sale Food Supply 2023 109

Modern Restaurant Management

DECEMBER 28, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. Delivery and take-out will continue to be the most popular way consumers will get their restaurant meals in a COVID and post-COVID world. Here are their responses. To read part one, click here.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

OCTOBER 4, 2021

Whether it’s a family-friendly diner or a five-star full-course gastronomical experience, there is a personality behind it, and it should be reflected in every bit of marketing that you do. Because restaurants often thrive and grow based on their ability to appeal to the immediate appetite of the potential consumer.

Marketing 189

Marketing Loyalty Program Social Media Online Ordering 189