7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

7 Shifts

FEBRUARY 7, 2024

Delivery, scheduling, inventory management, reservations, and guest management have seen technological advancements over the past few years, and it's just the beginning. Restaurant employee scheduling software Other than having a good product, your staff and how you manage them is the ultimate marker of restaurant success.

Technology 312

Technology Mobile Ordering Social Media Online Ordering 312

7 Shifts

FEBRUARY 22, 2021

Leveraging F&B technologies solutions can entice online customers and attract traffic to your website and social media pages. According to Shoes for Crews Europe , 57% of adult consumers are more likely to visit restaurants with a loyalty program. A good tip is to design a rewards system based on the results you want to get.

Loyalty Program 195

Loyalty Program Tip Distribution Email Marketing Social Media 195

Modern Restaurant Management

JANUARY 22, 2024

This industry seeks to develop a value proposition that speaks to its consumers and convinces them to dine in their restaurants. How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? How do you manage your restaurant in a modern and efficient way?

Loyalty Program 181

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 181

Restaurant365

MARCH 4, 2022

This article was written by Katie Fairchild, Senior Vice President of Marketing at Restaurant365 and featured in Hospitality Technology. Don’t leave it to chance that search engines will automatically return your website when a search is conducted. Use localized keywords in the content on your website pages. Solicit reviews.

SEO 156

SEO Email Marketing Website Management Consumer Goods 156

7 Shifts

NOVEMBER 9, 2022

Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base. A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

DECEMBER 17, 2024

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025. When consumers order more food online, it’s clearly good for business – but it can also make it harder for businesses to manage inventory.

2025 167

2025 Loyalty Program Customer Experience Online Ordering 167

Modern Restaurant Management

JANUARY 31, 2024

To delve more into the results, Modern Restaurant Management (MRM) magazine reached out to Matt Zibell, VP Technology at TouchBistro. I think I was most surprised by the fact that 72 percent of FSR operators said they had a dedicated website – I thought this would be higher. What results did you find surprising and why?

2024 203

2024 Online Ordering Website Management 2023 203

7 Shifts

MAY 23, 2024

Offer smaller portions as options Large and generous food servings are usually welcomed by customers who love a good deal, as they can get more food by paying less. This is a restaurant revenue management strategy that can help ensure optimal ingredient usage and prevent over-portioning.

Social Media 195

Social Media Loyalty Program Email Marketing SEO 195

Tableo

JULY 20, 2023

Email marketing is becoming a crucial tool for promoting restaurants, cultivating client loyalty and encouraging repeat business in. In this post, we’ll examine five key tactics that are crucial for mastering restaurant email marketing and achieving outstanding results. So let’s start right now!

Email Marketing 75

Email Marketing Marketing Website Management Reservations 75

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

DECEMBER 28, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. Delivery and take-out will continue to be the most popular way consumers will get their restaurant meals in a COVID and post-COVID world. Here are their responses. To read part one, click here.

2021 230

2021 Mobile Ordering Kitchen Safety Loyalty Program 230

Modern Restaurant Management

APRIL 8, 2020

In this Q&A with Modern Restaurant Management (MRM) magazine, Washcovick offers some ways restaurants can engage their customers and their community in these unprecedented times. There are many ways to engage and connect with consumers in these challenging times and we encourage business owners to take advantage of all of them.

Small Business 203

Small Business Social Media Consumer Goods Communication 203

Modern Restaurant Management

MAY 5, 2021

More than 9,500 consumers were polled for the study , which ranks the brands on three factors –consumers’ satisfaction levels with their most recent visit, their likelihood to return to the brand soon, and their trust in the brand. Since COVID, the dynamics of consumer decision making have changed.

2021 196

2021 Coupons Loyalty Program Fast Casual 196

Modern Restaurant Management

MAY 21, 2020

Take the Flights restaurant , for example: Partnering up with the Los Gatos Chamber of Commerce, Flights started ‘Feed the Need Bay Area’ to leverage accounting support and marketing talent so that they could support the Bay Area community. Have a Marketing Plan for Reopening. Pick the Right Marketing Channels.

Social Media 215

Social Media Food Safety Cash Management Customer Service 215

Indoor Media

JULY 22, 2020

There are plenty of review sites, but Yelp is considered one of the most trustworthy and influential to consumers and is only second to Google. Online reviews are crucial to your auto repair shop’s success, as 88 percent of consumers trust online reviews as much as personal recommendations. Ask for Reviews.

Consumer Goods 146

Consumer Goods Customer Service Advertising Email Marketing 146

Modern Restaurant Management

FEBRUARY 27, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.

2020 192

2020 Influencer Point of Sale Food Safety 192

Modern Restaurant Management

APRIL 14, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. The National Restaurant Association-managed site also provides a direct connection to the industry’s grassroots engagement platform.

Online Ordering 212

Online Ordering Back of House Customer Service Small Business 212

Perfect Daily Grind

APRIL 4, 2023

It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. And while many coffee businesses believe that consumers also want to know the same information, is this really an accurate assumption?

Consumer Goods 144

Consumer Goods Sustainability Email Marketing Café 144

Modern Restaurant Management

OCTOBER 28, 2021

The good news is, with a thoughtful and ongoing communications plan this work can be accomplished while also promoting the restaurant to new and existing patrons. With COVID-19 continuing to be a consideration for consumers across the U.S., Owned media are simply communication channels the restaurant controls.

Communication 202

Communication Social Media Menu Loyalty Program 202

Modern Restaurant Management

DECEMBER 21, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry insiders for their perspection on 2020: What lessons did you learn and what do you feel the restaurant industry learned this year? WSJ reported that more than half of ad spending is shifting to digital platforms as the pandemic caused shifts in marketing strategies.

2020 180

2020 Online Ordering Customer Experience Point of Sale 180

Modern Restaurant Management

AUGUST 31, 2023

Here are some ways: Ask your marketing and sales team. Your restaurant marketing and sales teams will always know what selling points your customers respond to best. You can leverage the expertise of a consumer PR agency to help you with this. But it’s not enough for you to have a good story to tell.

Social Media 154

Social Media Email Marketing Influencer Events 154

Modern Restaurant Management

JUNE 24, 2020

Square is launching On-Demand Delivery for Square Online Store where sellers can dispatch a courier through delivery partners for orders placed directly on their website. Across European markets, Visa is investing to increase the number of digital payment acceptance devices within shops by more than 50 percent. In the U.S.,

Guest Recovery 215

Guest Recovery Mobile Ordering Kitchen Safety Food Safety 215

A Wine Story

JANUARY 27, 2021

It means a “wine kit” or “wine package” a winery sends to a consumer. The panelists all had their unique take on what elements go into a successful event, besides speaking on the ingredients of a good virtual wine tasting kit. Then leading to the moment consumers receive the box. Unique Branding.

Seminar 148

Seminar Email Marketing Consumer Goods Events 148

Modern Restaurant Management

SEPTEMBER 14, 2021

Cyndi directs the activities of employees in the accounting department to manage the accounting process through financial statements and is responsible for the overall management of the corporate office. In 1991 she was promoted to Accounting Manager and in 2009 to Director of Accounting.

Food 173

Food Tip Distribution Guest Recovery Food Safety 173

The Rail

AUGUST 4, 2022

With global restaurant brands gobbling up more of the market, it has become extremely challenging for small restaurants to compete and gain loyal customers. Thankfully, email marketing for restaurants can help you pull in your target customers ! 3 Reasons You Should Consider Using Email Marketing for Your Restaurant.

Email Marketing 52

Email Marketing Marketing Online Ordering Loyalty Program 52

Open for Business

NOVEMBER 21, 2022

Once upon a time, most restaurants operated on a patchwork of paper systems involving notebooks and back-of-the-napkin calculations, not to mention information owners and managers kept in their heads, hunches, and habits. Manage your team and costs. Restaurant customer relationship management (CRM) software. Quick links.

Technology 147

Technology Front of House Back of House Online Ordering 147

Restaurant365

JANUARY 27, 2022

And, while some consumers still prefer a physical menu, you can print copies of your QR code menu for guests who don’t have a smartphone or for those who lack technical proficiency. QR codes make it easy for smartphone users to visit a website, for example, without manually entering letters and numbers into their phones.

Mobile Ordering 148

Mobile Ordering Social Media Customer Experience Online Ordering 148

Modern Restaurant Management

APRIL 2, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. Customers can also sign up on the website to receive email updates as new information is posted on the site. ” The BOHA! ” The BOHA!

Employee Relations 206

Employee Relations Healthcare Online Ordering Customer Service 206

The Food Corridor

MAY 7, 2020

Artisan producers, bakers, and caterers are also struggling with events and farmer’s markets not taking place, so many are looking to online channels and setting up ecommerce stores to sell their products. And keeping things in-house also allows you to keep control of your guest relationships and data for future use in marketing.

Delivery 98

Delivery Food Online Ordering Email Marketing 98

Modern Restaurant Management

DECEMBER 31, 2019

Modern Restaurant Management (MRM) magazine asked restaurant industry insiders and experts for their insights on what will impact restaurants in 2020 and the response was overwhelming. Rick Camac, Dean of Restaurant & Hospitality Management at the Institute of Culinary Education. FAT Brands Chairman and CEO Andy Wiederhorn.

2020 138

2020 Kitchen Safety Consumer Goods Point of Sale 138

The Restaurant Times

DECEMBER 21, 2021

Why Are Dark Kitchens A Good Idea? . Dark kitchens have a lot of benefits over traditional kitchens, and given below are the reasons why investing in a dark kitchen is a good idea: 1. Dark kitchens do not have to worry about ambience, and hence, can focus more on providing good quality food at low prices. Source: Wamda.

Online Ordering 98

Online Ordering Social Media Food Order Website Management 98

EATER

JANUARY 25, 2023

When I was growing up , my family would occasionally buy canned or boxed chicken broth, and my mom would always say, “but it’s not as good as the real thing.” In theory, this concentrate should be the good stuff: chicken bones cooked down in water until their purest essence is reduced to a highly concentrated demi-glace.

Email Marketing 117

Email Marketing Kitchen Safety Food Safety Consumer Goods 117

Modern Restaurant Management

FEBRUARY 28, 2020

Modern Restaurant Management (MRM) magazine's People & Places column features news of company hires and promotions, charitable efforts and product introductions. Hunter sees potential for future expansion, but considers San Diego the ideal market for launch given its annual visitor count of 35.8 million who spend $11.5

Coaching 167

Coaching Point of Sale Customer Experience Retail 167

Modern Restaurant Management

JUNE 28, 2024

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news on the impact of California's minimum wage, customer satisfaction, AI use in restaurants, popular cocktails and bathroom readiness. Early Impact of California's Minimum Wage A new edition of The Anchor from Placer.ai, written by R.J.

2024 117

2024 Mobile Ordering White Paper Customer Service 117