Modern Restaurant Management

OCTOBER 2, 2024

Will they be able to capitalize on the good will and traffic boosts as the weather gets cooler? How can a brand develop a valuable value program that builds relationships and encourages people to come back even when prices change? If everyone is advertising “value,” is it really value?

Loyalty Program 180

Loyalty Program Mobile Ordering Coupons Customer Experience 180

Modern Restaurant Management

JUNE 17, 2024

. “In an age of fast fashion and other relatively cheap goods, Gen Z consumers are used to being able to purchase a high volume of goods without paying too much for each individual item,” she said. ” Gen Z consumers want to dine out a lot, but don’t want to pay too much each time they do it. .

Operations 190

Operations Loyalty Program Mobile Ordering Consumer Goods 190

The Restaurant Times

SEPTEMBER 22, 2021

Building brand loyalty when starting a new restaurant can save you money and increase your total profitability. A loyalty program can take a variety of shapes, but at its most basic level, it’s a restaurant marketing strategy that encourages consumers to come back. Offer Loyalty Points . Make It Exclusive .

Loyalty Program 52

Loyalty Program Social Media Email Marketing POS 52

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. For example, how do new consumers find your restaurant on the internet? Loyalty Rewards.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

OCTOBER 30, 2024

The entire foodservice industry is being reshaped due to a global shift in consumer behavior prioritizing value, quality, and flexibility, according to the latest Circana™ research that found value-based deals are driving 54 billion global foodservice visits annually. "Value yuan meal deals proving particularly popular.

Loyalty Program 101

Loyalty Program Consumer Goods 2025 Customer Experience 101

The Restaurant Times

OCTOBER 13, 2021

A good restaurant loyalty program could be a customer magnet for your restaurant. When it comes to rewards programs, customers have expectations, and if those expectations are not satisfied, it can be tough to persuade them to participate in your loyalty program. Track Rewards Points .

Loyalty Program 52

Loyalty Program POS Allergens Mobile Ordering 52

Modern Restaurant Management

APRIL 17, 2024

. “At a time when restaurants are continuing to face increased costs of operation, owners must be cognizant of not only the customer experience but also the impacts their changes will have on loyalty patterns. Fifty-six percent of consumers surveyed said they choose/will choose in the future to order from a restaurant with lower fees.

Pricing 198

Pricing Loyalty Program Customer Experience Consumer Goods 198

Modern Restaurant Management

APRIL 22, 2024

Fast food restaurants are all about convenience with the latest step in providing convenience for guests being the welcoming of digital payments and corresponding loyalty apps. Unfortunately, the very same convenience that has been extended to consumers has also opened the door for bad actors.

Food 204

Food Loyalty Program Consumer Goods Customer Experience 204

The Restaurant Coach University

MARCH 2, 2017

We spoke to Donald Burns (aka The Restaurant Coach™) to learn why loyalty programs are a much wiser path to success than giving away your product. They think their product is so good that it’s worth every penny. I don’t think there’s any situation where a discount for a restaurant is a good idea.

Loyalty Program 126

Loyalty Program Coupons Seating Customer Experience 126

7 Shifts

JUNE 13, 2022

Customer loyalty has come a long way from the paper punch card. Now it seems like every restaurant has their own app, their own loyalty programs , and their own way to reward customers and keep them coming back. And we're talking all things customer loyalty tech. Loyalty programs benefit everybody. “I

Loyalty Program 195

Loyalty Program Customer Experience Technology Back of House 195

7 Shifts

DECEMBER 17, 2020

Customer retention is important because it measures how good your restaurant is at making your customers happy and bringing them back in the door (or ordering delivery). To make sure you are successful, give them a good reason to. Recommended Reading: Simple Restaurant Marketing Plan for 2020 Reward Their Loyalty ??

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Loyalty Program Social Media Email Marketing Customer Service 370

Modern Restaurant Management

MAY 17, 2023

As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts. Loyalty rewards don’t have to include discounts and coupons anymore.

Loyalty Program 190

Loyalty Program Mobile Ordering Social Media Online Ordering 190

Modern Restaurant Management

JANUARY 8, 2024

Other advancements include: integrating data from various sources, including social media, reviews, and loyalty programs, to gain a holistic view of customer behaviour as well as as well as the implementation of real-time analytics for immediate insights into customer behaviour and preferences. Nothing is fraud proof.

2024 216

2024 Loyalty Program Cash Management Customer Experience 216

Modern Restaurant Management

AUGUST 21, 2024

For a deeper dive, Modern Restaurant Management (MRM) magazine turned to Pete Crofut, VP, Business Development – Agencies & Brands for Wurl, which uses Connected TV to reach potential consumers. How should brands be using GenAI targeting to better engage with guests and build loyalty? What is AI-powered emotional targeting?

Loyalty Program 190

Loyalty Program Advertising Point of Sale Customer Service 190

Modern Restaurant Management

JANUARY 22, 2024

This industry seeks to develop a value proposition that speaks to its consumers and convinces them to dine in their restaurants. We have compiled a list of factors based on extensive research on consumer psychology and behavior trends. Leverage consumer data to learn about preferences, dietary restrictions, and favorite foods.

Loyalty Program 182

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 182

Modern Restaurant Management

NOVEMBER 27, 2024

Bringing Back Brand Loyalty : To keep customers coming back, operators are reframing the idea of value in their loyalty programs. Reframing Restaurant Loyalty : With profit margins still slim, discount-based loyalty programs are no longer a sustainable option for operators. Nearly 29 percent of U.S.

2025 88

2025 2024 Loyalty Program Back of House 88

Modern Restaurant Management

DECEMBER 20, 2023

.; Co-founder, Carbonate Looking back at 2023, I witnessed a significant shift in how restaurants approach loyalty programs. Customers displayed a pronounced preference for flexibility, seeking the capability to modify loyalty programs in response to evolving consumer trends and demands.

2023 197

2023 Loyalty Program Mobile Ordering Consumer Goods 197

Modern Restaurant Management

NOVEMBER 7, 2022

As inflation continues to pummel businesses and consumers, QSRs are searching for ways to make their menus work harder. At the same time, consumers are looking for ways to stretch their dollars. While it is reassuring to understand consumers’ potential breaking point, the formula for price increases is nuanced.

Pricing 204

Pricing Loyalty Program Point of Sale 2023 204

7 Shifts

MAY 23, 2024

Offer smaller portions as options Large and generous food servings are usually welcomed by customers who love a good deal, as they can get more food by paying less. In this digital age, good plating can serve as your marketing tool if customers love what they see, snap a photo, and upload it to social media.

Social Media 195

Social Media Loyalty Program Email Marketing SEO 195

Next Restaurants

JUNE 4, 2024

From personalized marketing strategies and efficient reservation systems to digital loyalty programs and real-time feedback mechanisms, restaurants of the 21st Century have an array of technological tools at their disposal to foster stronger connections with their customers. This is where technology steps in as a game-changer.

Technology 78

Technology Loyalty Program Social Media Customer Experience 78

Modern Restaurant Management

JULY 12, 2022

Guests have lots of options when it comes to Restaurant Week, so be sure to make a good impression with a menu that makes your restaurant stand out: think best sellers, unique flavors, and creative dishes. Consumer behaviors are changing rapidly, but there’s one thing you can count on: online ordering. Offer Easy Online Ordering.

Loyalty Program 223

Loyalty Program Online Ordering Point of Sale Customer Experience 223

7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. Use data from your POS system, online ordering platform, or loyalty program to divide your customers based on factors like their dining frequency, preferences, or location. To make your loyalty program more efficient and engaging, go digital.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

DECEMBER 9, 2020

The subscription economy is not new, of course, and the fact that subscriptions for all types of consumer products and services have boomed during the pandemic is neither surprising nor noteworthy. Case in point: the Pret A Manger program costs $26.60 Booming Subscriptions. Customer Connections.

Loyalty Program 194

Loyalty Program Customer Service Consumer Goods Online Ordering 194

7 Shifts

JUNE 16, 2024

How do you create a good restaurant marketing strategy? You can reward your customers for their loyalty by establishing a card system wherein they'll get a stamp (or a sticker) for every purchase they make. As more consumers become health-conscious, they’re also becoming more concerned about where their food comes from.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Foodable

AUGUST 19, 2020

Barron and Malinowski explore building a customer database and cultivating consumer loyalty during COVID-19. Vitality Bowls leaned heavily on its loyalty app whilst recovering from the initial restaurant shutdowns. In this episode, host Paul Barron sits down with David Malinowski, the chief operating operator of Vitality Bowls.

Loyalty Program 94

Loyalty Program Fast Casual 2011 2014 94

Modern Restaurant Management

MARCH 2, 2023

Some of the most common elements across these various consumer-driven businesses include pricing, location, environment, quality of goods and services, access, parking, and so on. Can they order goods or services from their phone? Most consumers now expect vendor acceptance of digital payments. The list goes on.

Operations 164

Operations Loyalty Program Mobile Ordering Consumer Goods 164

Modern Restaurant Management

MARCH 24, 2023

Although restaurants are increasingly interested in meeting the needs of gluten-free consumers, there’s plenty of room for improvement in the messaging used to communicate about gluten-free options. Do you employ alternatives to wheat flour to prepare gluten-free baked goods and pizza dough? If so, what are they?

Training 180

Training Front of House Kitchen Safety Allergens 180

Modern Restaurant Management

OCTOBER 4, 2021

Because restaurants often thrive and grow based on their ability to appeal to the immediate appetite of the potential consumer. And color choice can directly impact that appeal — and even motivate the consumer to step in and order up. More consumers are looking to interact with brands on social media platforms.

Marketing 190

Marketing Loyalty Program Social Media Online Ordering 190

Modern Restaurant Management

MARCH 1, 2022

As brands scrambled to change their business models – whether through the adoption of touchless payments, delivery and curbside pickup, or the use of QR codes to access online menus – consumers were also forced to adapt their dining behaviors. Empowering Employees with the Right Tools and Training.

Front of House 230

Front of House Loyalty Program Back of House Training 230

Modern Restaurant Management

MARCH 1, 2022

Overall, traffic continued its post-pandemic decline, but the global data solutions provider believes double-digit increases in average check will remain — and demonstrate a fundamental change in consumer behavior. In short, consumers are ordering more food, and for larger parties. On average, sales were up 8.1

Loyalty Program 184

Loyalty Program Mobile Ordering Download Food Order 184

Modern Restaurant Management

MARCH 11, 2022

The increased cost of goods due to supply chain issues and economic inflation is causing brands to look for other ways to increase margins. In addition to cost savings, there is plentiful evidence that consumers prefer online ordering and will select dining brands based on the ease of that experience.

2022 208

2022 Marketing Fast Casual Mobile Ordering 208

Modern Restaurant Management

SEPTEMBER 8, 2023

A weak food safety culture can have severe consequences, including product recalls, foodborne illnesses, reputational damage, diminished customer loyalty, and financial losses. For external audiences, spotlighting your commitment to food safety will also help increase consumer trust and loyalty, as well as positive reviews and referrals.

Food Safety 208

Food Safety Allergens Food Audits 208

Modern Restaurant Management

APRIL 2, 2024

This shift in consumer behavior underscores the need for restaurants to cater to this growing customer demographic. Moreover, implementing initiatives such as solo dining specials or loyalty programs tailored for individual diners can further incentivize solo dining experiences. restaurant visits to a record 35 percent.

Loyalty Program 164

Loyalty Program Catering Seating Email Marketing 164

7 Shifts

OCTOBER 9, 2019

Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system. There are a few things you can do to take your loyalty program to the next level.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

DECEMBER 21, 2022

As brands place emphasis on creating a meaningful guest experience, robotics companies offering tools such as tech-enabled order taking or serving, should stop calling themselves ‘robotics’ as it will likely steer some operators, consumers and investors away. Invest in technology and help where you do not have expertise.”

2023 198

2023 Loyalty Program Mobile Ordering Customer Experience 198

Bingage

MARCH 18, 2023

Maybe the quality of the product is good, maybe the prices are reasonable, maybe the shipping is quick and seamless, better customer experience or the brand sends you super personalized discounts and offers that make you feel special and a strong bond between you and the brand. Do you know why? What’s the reason? Did you know?

Loyalty Program 98

Loyalty Program Social Media Email Marketing Customer Service 98

Modern Restaurant Management

OCTOBER 24, 2022

As business owners know well, when inflation rises consumers often cut discretionary spending. For restaurants, this presents a challenge: How can you keep attracting customers to your restaurant when consumer purse strings tighten? These add-ons give consumers the ability to stretch their spending power when money gets tight.

Loyalty Program 156

Loyalty Program Consumer Goods Customer Experience 2022 156