Modern Restaurant Management

NOVEMBER 19, 2020

However, as the bill works its way through further approvals, restaurants are in a position where they must continue honing their strategies for handling the consequences of the pandemic while keeping customers coming through the doors. New Marketing Tactics Can Help Reach Target Customers.

Social Media 539

Social Media Online Ordering Coupons Advertising 539

Modern Restaurant Management

AUGUST 7, 2024

One way to avoid this is by following an 'always-on'approach to marketing that focuses on attracting new customers, increased repeat business, and overall brand awareness. "You want to advertise where your customers are already looking. Collaborate with local businesses or events to cross-promote and reach new audiences."

Marketing 471

Marketing Email Marketing Social Media Coupons 471

Modern Restaurant Management

OCTOBER 2, 2024

The real winners of the value war will be restaurants providing value in non-monetary ways through tactics like menu innovation, hyper-personalization and providing seamless digital ordering experiences that appease convenience-driven diners. Operators must consider how they can strategically ease customers back into full price menus.

Loyalty Program 449

Loyalty Program Mobile Ordering Coupons Customer Experience 449

Modern Restaurant Management

MAY 26, 2020

The National Restaurant Association recently issued guidance on food safety and social distancing precautions as restaurants begin their reopening planning efforts – preparing for significant shifts in the traditional dining experience. Focus on your core strengths to sustain sales and keep your customers coming back.

Social Media 519

Social Media Coupons Customer Service Customer Experience 519

Modern Restaurant Management

APRIL 20, 2021

Businesses using big data can expect to see an average profit increase of eight to 10 percent — a testament to why restaurant owners and operators have embraced big data to help understand customer wants and expectations to keep them loyal. When it comes down to it, the experience they offer is central to success.

Customer Experience 539

Customer Experience Customer Service Online Ordering Food Order 539

Modern Restaurant Management

JANUARY 4, 2021

I suggested she run in a local coupon book, and she joked it would be a “going out of business” sale. Now the question was how to keep those repeat customers. After all, a five-percent increase in customer retention can equate to an increase in profit by 25 percent ( HubSpot ). Everyone loved them!

Advertising 520

Advertising 2021 Small Business Customer Service 520

Modern Restaurant Management

JANUARY 12, 2022

Brands that have shifted to a more customer-centric approach have an understanding of loyalty as being earned and not sold. Loyalty programs grant organizations with the opportunity to not only retain their existing customers but turn those customers into brand fanatics. What do these programs provide to an organization?

Loyalty Program 544

Loyalty Program Customer Experience Social Media Online Ordering 544

Modern Restaurant Management

SEPTEMBER 15, 2020

” The COVID-19 pandemic—more than any contentious customer or kitchen catastrophe—is putting that skill to test. They can find clever ingredient substitutions, quickly resolve customer concerns, and whoosh past each other without letting a single drop of wine spill from a full serving tray. Local Promotional Planning.

Technology 600

Technology Guest Recovery Kitchen Safety Social Media 600

Modern Restaurant Management

DECEMBER 1, 2020

With new health and safety guidelines and constantly-evolving regulations, restaurant owners are faced with unique challenges to continue delivering a positive dining experience to customers. And while the pressures of the pandemic continue, customer loyalty can play a role in whether or not restaurants will sink or swim.

Loyalty Program 519

Loyalty Program Customer Experience Point of Sale Employee Relations 519

Modern Restaurant Management

OCTOBER 24, 2023

While restaurants might have expected to see a bigger shift back to in-person transactions as a result of customers looking to cut costs, there simply hasn’t been a dramatic change in behavior. The delivery experience is a new and evolving part of the customer journey, one that restaurant brands need to better understand.

Ordering 493

Ordering Online Ordering Loyalty Program Customer Experience 493

Modern Restaurant Management

MARCH 27, 2024

Attracting new customers is important to every business owner. While there are many marketing strategies to get customers in the door, it is just as important to create customer service strategies that keep them coming back. Why prioritize the customer experience?

Customer Service 474

Customer Service Loyalty Program Customer Experience Employee Relations 474

Modern Restaurant Management

APRIL 22, 2024

.” While some might view fast food fraud as a victimless crime, the reality is quite different as it negatively impacts both restaurants and genuine customers. Not only can fraudulent activities disrupt the customer experience, but they can lead to significant financial losses for both consumers and businesses.

Food 508

Food Loyalty Program Consumer Goods Customer Experience 508

Modern Restaurant Management

MARCH 8, 2021

Marketers and business leaders have heard the saying, “It’s cheaper to keep a customer than acquire a new one.” The best customers are returning ones as members of top-performing loyalty programs are 77 percent more likely to choose their brand over competitors. Incorporating Loyalty Programs with SMS.

Loyalty Program 493

Loyalty Program Coupons Email Marketing Merchandise 493

Modern Restaurant Management

JULY 16, 2024

. "Top performers are personalizing and using data to segment their customer database," Kristin Lynch, Senior Director of Restaurant Strategy for Paytronix Systems. "They "They are differentiating, delivering an emotional connection and recognizing their most valuable customers."

Innovation 492

Innovation Loyalty Program Email Marketing Customer Experience 492

Modern Restaurant Management

OCTOBER 12, 2022

Offering discounts to incentivize customers to enroll and engage with loyalty programs has been a common practice in the restaurant industry for years. With the continued uncertainty of the current macroeconomic climate, brands must find ways to reduce marketing spend while driving more value from their customer base.

Loyalty Program 471

Loyalty Program Merchandise Mobile Ordering Coupons 471

EATER

FEBRUARY 27, 2025

Photoillustration by Lille Allen; see below for full credits Every major fast-food chain, it seems, now has its own app promising deals, discounts, and a better diner experience overall. All of them promise a seamless experience to the fast-food customer. But whats the cost of convenience? He wants the path of least resistance.

Mobile Ordering 223

Mobile Ordering Loyalty Program Food Food Order 223

Modern Restaurant Management

SEPTEMBER 3, 2021

The majority of marketers use location-based advertising to personalize their customer experience and create hyper-engaged audiences. Brands can collect data about their customers’ buying habits and demographics, for example. 74 percent of marketers see an improved return on investment and 70 percent see an increased lift.

Advertising 495

Advertising Marketing Coupons Customer Service 495

Modern Restaurant Management

MAY 17, 2023

Create a Strong Online Presence While platforms like Instagram and TikTok can generate buzz for a restaurant, many Gen Z customers are still looking to traditional platforms like Yelp and Google Maps when choosing a restaurant to visit; therefore, marketing strategies should focus on creating a strong online presence for the overall brand.

Loyalty Program 474

Loyalty Program Mobile Ordering Social Media Online Ordering 474

Modern Restaurant Management

JULY 21, 2020

Marketing and communications has never been more important, but it has shifted: It’s no longer just about marketing your establishment, but also communicating how your business is changing operations to help protect customers and employees. Just last week, I dined outdoors at a local restaurant.

Marketing 520

Marketing Mobile Ordering Food Safety Communication 520

Modern Restaurant Management

NOVEMBER 3, 2022

Sometimes customers will naturally come to your Google My Business profile and drop you a review – especially if they had a negative experience. But you’re missing out on a ton of opportunity if you’re not asking your customers for a review of your product or service.

Email Marketing 508

Email Marketing Customer Service Website Management Customer Experience 508

Modern Restaurant Management

MAY 25, 2022

Quality food and top tier service with the incentivization of loyalty programs and a good location should be enough to get a good share of local customers. Society Insurance has compiled three tips to help find new customers for your restaurant and bar. Have your staff encourage satisfied customers to leave a review.

Email Marketing 473

Email Marketing Social Media Food Truck Loyalty Program 473

Modern Restaurant Management

OCTOBER 6, 2022

So, you can attract new customers and encourage existing ones to stick around for a bit longer with happy hour promotions. Not only does it attract customers during slow times , but it also boosts sales and encourages people to come back. By offering a discount, you'll encourage customers to order more and stay longer.

Loyalty Program 508

Loyalty Program Social Media Point of Sale Customer Experience 508

Modern Restaurant Management

FEBRUARY 12, 2020

However, given the access to customers and additional revenue they may provide, do the benefits outweigh the negatives? Owners should prioritize converting customers to become repeat, organic customers and view the cost as equivalent to acquiring a new customer.

Ordering 454

Ordering Online Ordering Customer Service Customer Experience 454

Modern Restaurant Management

MARCH 23, 2020

With each delivery and/or pickup order it’s a good idea to include a coupon or gift card that can be used in the future only during a dine-in visit. If feasible, you can offer customers the option of placing bulk pickup and/ or delivery orders. Prompt Future Visits. Bulk Is Best. Gift Cards. Rotating Pre-Fixed Menu. Get Creative.

Marketing 507

Marketing Back of House Employee Relations Social Media 507

Modern Restaurant Management

JULY 16, 2020

Answer the demand by sharing pictures and videos that emphasize your restaurant’s appeal not just as a place to eat but as a place worthy of an experience. With annual digital coupon redemptions set to hit a staggering $91 billion by 2022 , sending discounts to your social media followers could be a huge hit.

Social Media 505

Social Media Coupons Download Entertainment 505

Modern Restaurant Management

JUNE 19, 2023

Through my 20-plus years of experience working in the foodservice and franchising industry, I’ve observed that for QSR brands to position themselves for growth in these types of spaces, it’s critical to emphasize brand recognition and consistency as you continue to grow your footprint.

Mobile Ordering 471

Mobile Ordering Sports Travel Customer Experience 471

Modern Restaurant Management

APRIL 1, 2024

With millennials now the most significant demographic of restaurant app users—and most likely to have children — integrating technology into the dining experience can offer a competitive edge. In an ever-evolving market landscape, staying attuned to customer preferences and adjusting offerings to meet their needs is paramount.

Catering 486

Catering Fast Casual 2024 Customer Service 486

Modern Restaurant Management

JANUARY 6, 2022

The restaurant industry has survived nearly two years of the global pandemic, adapting to ensure they provide the best possible experience for new and returning customers. Customers are craving convenience, now more than ever. When customers order for delivery, they spend an average of $32 per order.

2022 493

2022 Online Ordering Loyalty Program Customer Experience 493

Modern Restaurant Management

SEPTEMBER 12, 2024

Every restaurant’s mission is to get customers in the door and then keep them coming back for more. The recurring business these programs drive ultimately helps increase revenue while fostering customer loyalty. times more likely to experience double-digit revenue growth.

Loyalty Program 447

Loyalty Program Merchandise Customer Service Customer Experience 447

Modern Restaurant Management

OCTOBER 23, 2020

A great menu or location will bring customers into your restaurant, but stellar customer service is what will keep them coming back. Providing excellent service and a friendly atmosphere will earn you regulars – and those sought after five-star customer reviews. So how do we develop vital customer service?

Communication 446

Communication Training Dietary Restrictions Customer Service 446

Modern Restaurant Management

JANUARY 19, 2021

In this episode of The Main Course host Modern Restaurant Management (MRM) Executive Editor Barbara Castiglia talks about the evolving restaurant customer journey and more with Hope Neiman, CMO at Tillster, which helps restaurants with digital technology platforms. " Data is also driving the dining experience.

Coupons 305

Coupons Customer Experience Technology Dine-in 305

Indoor Media

SEPTEMBER 30, 2020

” Direct mail is an effective way for your auto shop coupons to be delivered to potential customers who may not see your digital presence. In fact, businesses that use direct mail say they see a 10 to 30 times higher response from customers in comparison to digital marketing. Exposure – Will your coupon be seen?

Coupons 148

Coupons Advertising Email Marketing Customer Service 148

Modern Restaurant Management

AUGUST 19, 2022

People relish knowing they can enjoy familiar food, a consistent experience and, usually, affordable prices. Unlike coupons or discount mailers, the proven offers are gift certificates to treat customers who are weary from unpacking boxes and painting rooms. Owning a restaurant isn’t only about cooking great food.

Franchise 492

Franchise Franchising Social Media Loyalty Program 492

Modern Restaurant Management

FEBRUARY 5, 2024

However, the best available coupon and fastest delivery time tied in second place. Offering special Big Game Day and National Pizza Day coupons that highlight speedy delivery and quality ahead of time can help restaurant owners maximize orders. Normally, 42 percent of diners expect their pizza to arrive within 30 minutes. Why the buzz?

2024 492

2024 Loyalty Program Food Order 2030 492

Modern Restaurant Management

JUNE 27, 2022

Restaurant customers do everything from their phones. They may have discovered you from an Eater article, booked their reservation through OpenTable, or located you via Google Maps, and they will surely review their experience on Yelp — whether positive or negative — when their meal is complete. They Save Your Staff Time.

Online Ordering 508

Online Ordering Customer Service Fast Casual Recycling 508

Modern Restaurant Management

DECEMBER 14, 2021

Our company welcomes technology that will help our team members maximize time and efficiency and make their jobs more doable and enjoyable, creating a better experience for them and customers alike. The challenges our teams have faced over the last two years specifically has made us value our employees now more than ever.

2022 474

2022 Food Supply Mobile Ordering Customer Experience 474

Modern Restaurant Management

AUGUST 2, 2021

shared insight into customer payment transaction data indicating that the recovery of the full-service restaurant industry continued in the second quarter of 2021. “Our customers are getting back on their feet, and we’re proud to be playing a role by helping them provide a superior dining experience that brings people back.”

2021 450

2021 Point of Sale Equipment 2019 450