7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Did you know that over 35% of restaurant customers in the U.S. Many of these diners even use these social platforms to pick and choose their next dining experience. Influencer Marketing.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

7 Shifts

AUGUST 12, 2021

Is your website optimized, and does it provide a good user experience? Assume a customer discovers your website but cannot identify where you are located or how to contact you. Suppose a customer goes to a search engine like Google or Google News API and types in 'Find local restaurants near me.' Optimization of NAPs.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Culinary Cues

AUGUST 21, 2023

It was interesting, somewhat absurd, but life changing for those in the profession and for the way people viewed the restaurant experience. The entire experience was elevated and so were prices. People traveled cross country to experience these chef extravaganzas. Some partnered to this end, while others struggled or closed.

Back of House 390

Back of House Food Supply Government Dine-in 390

7 Shifts

AUGUST 12, 2020

We’ve also included a restaurant marketing plan PDF with all the questions you need to ask (and answer) to get into the minds of your customers and create a marketing recipe for success. But would a first-time customer know what your restaurant is made of by sitting at a table? Which is where your restaurant marketing plan comes in.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

JULY 11, 2023

Customers could find menus online, earn rewards and pay their checks — all with a simple scan. And today, customers still appreciate that convenience. Customers access a digital menu through their smartphone camera and place orders without reviewing physical menus or interacting with servers.

Customer Experience 126

Customer Experience Ordering Customer Service Online Ordering 126

Culinary Cues

DECEMBER 6, 2021

This being said, take a look at the restaurant where you work and begin to dissect the experience. What have they experienced and how are they able to build a customer experience with the knowledge that they have? If you are a chef – what are you doing to teach and train and create real contextual experiences for staff?

Influencer 362

Influencer Customer Experience Dine-in Training 362

7 Shifts

OCTOBER 22, 2024

From improving your Google listing to leveraging customer reviews, these tips will show you how to boost your visibility and drive more traffic to your restaurant. If your website isn’t optimized for mobile, you could be losing out on potential customers. This way, you won’t need to code your site from scratch.

Book 195

Book Marketing Email Marketing Social Media 195

7 Shifts

DECEMBER 18, 2023

When customer complaints or employee concerns come up, each manager can get up to speed just by reading the log book. Kiosk ordering Your busy customers don’t always have time to wait in line. Many customers also appreciate the quick and user-friendly process of ordering on a kiosk.

Management 397

Management Management Email Marketing Point of Sale 397

Modern Restaurant Management

AUGUST 24, 2021

However, even with in-person dining experiences almost back in full swing, their presence remains at the forefront of the industry’s growth. Let’s break it down: They help owners save money and enable easier operations – Ghost kitchen allow for an entirely virtual experience, outside of the actual kitchen.

Influencer 180

Influencer 2030 Online Ordering Customer Experience 180

7 Shifts

AUGUST 26, 2019

Restaurant revenue management is defined as selling the right seat to the right customer at the right price and for the right dura­tion."— That's in stark contrast to hotels and have fixed check-in and checkout time or even airlines where customers board and disembark at the same time. What is Restaurant Revenue Management?

Management 408

Management Management Airlines Customer Service 408

Culinary Cues

MAY 18, 2020

FAMILY STYLE: These operations, oftentimes ethnic based, can provide you with an appreciation for the early and late majority of customers who patronize restaurants. Learn how food experiences can set the stage for positive action. This is nearly 70% of all restaurant diners. Good luck, be the best that you can be.

White Paper 519

White Paper Certification Food Safety Food Supply 519

Embrace the Suck

APRIL 26, 2020

These indicators are more predictive than reactive, providing the opportunity to influence and change the future. A restaurant is only as strong as its loyal customers. Some experts argue that all other metrics are moot points if the guest experience isn’t up to par. Leading KPIs are where the magic happens!

Cash Management 439

Cash Management Point of Sale Inventory Bar 439

Modern Restaurant Management

OCTOBER 23, 2023

Ultimately, your restaurant's website is often the first point of contact between you and potential customers, and it’s more than likely it will be viewed on a phone. It's essential to create a mobile-optimized website that not only showcases your restaurant's ambience and menu but also provides a seamless user experience.

Fine Dining 208

Fine Dining Marketing Social Media Influencer 208

Modern Restaurant Management

FEBRUARY 7, 2024

The dining landscape is shifting, driven by Gen Z's (currently 11- to 26-year-olds) quest for “genuine” culinary experiences over the conventional allure of "the best" restaurants. They research, investigate and seek out experiences – especially when it comes to restaurants.

Social Media 197

Social Media Customer Experience Influencer Dine-in 197

Culinary Cues

AUGUST 19, 2023

PART ONE: An Immigrant Nation Melting Pot: America was the land of opportunity and tens of thousands came to our shores, through Ellis Island, and stood at the gates of New York ready to become American and bring their ethnic influence the country’s profile. Restaurants have always been there as an oasis for people when times are tough.

Hotels 335

Hotels Influencer Compost Recycling 335

Modern Restaurant Management

JANUARY 31, 2024

This article delves into five effective strategies to seamlessly integrate UGC into your brand's journey, highlighting how these approaches can amplify customer voices, strengthen brand loyalty, and drive meaningful engagement in an increasingly competitive market. Influencers have dedicated followings who trust their recommendations.

Social Media 203

Social Media Email Marketing Influencer Customer Experience 203

Culinary Cues

MAY 12, 2022

We deal with highly perishable goods, unpredictable customer behavior, swinging door staffing, and constantly escalating cost of goods. It takes so much effort, time, and money to pull customers in for that first visit – we want to make them feel good about their investment and book another reservation soon. CAFÉ Talks Podcast.

Pricing 351

Pricing Consumer Goods Training Customer Experience 351

7 Shifts

DECEMBER 1, 2020

We eat with our eyes first, and you can be certain that customers see what your food looks like before they decide to push go on delivery or sit down at the table. As third-party delivery platforms claim a bigger share of your sales pie, you want food photography that makes customers stop scrolling and hit the add to cart button.

Food 370

Food Management Management White Paper 370

Modern Restaurant Management

JULY 14, 2020

Show pictures of your staff as well as your restaurant’s new hygiene and protective equipment—your diners will want to know the precautions you’re taking to make their dining experience a safe one. It’s a great way to use social media to offer a better experience to diners and solidify your brand.

Marketing 215

Marketing Social Media Influencer Online Ordering 215

Modern Restaurant Management

DECEMBER 19, 2024

By finding unique ways to incorporate ingredients and cultural traditions, restaurants can not only strengthen their offerings and satisfy guests but also go a step further to create a sense of belonging and respect within a community, inspiring customers to keep coming back.

Dietary Restrictions 157

Dietary Restrictions Influencer Customer Experience Menu 157

Modern Restaurant Management

DECEMBER 22, 2021

Dozens of new restaurants are opening worldwide every day, so it is important that your establishment attracts customer’s attention. It takes a memorable aesthetic that will pull customers in and keep them returning. Eliminate televisions from the walls so your guests can have a better experience with their friends and family.

Design 212

Design 2022 Front of House Back of House 212

Modern Restaurant Management

JULY 3, 2024

Crafting a Captivating Website Experience Your restaurant's website is the first point of contact for many potential customers, making it crucial to create a captivating online experience. Navigation is key to providing a seamless user experience on your website. Local SEO is crucial for attracting nearby customers.

SEO 195

SEO Website Management Online Ordering Mobile Ordering 195

Modern Restaurant Management

DECEMBER 27, 2023

However, persistent labor shortages are pushing restaurants to explore automation and artificial intelligence to streamline operations – from kitchen management to customer service – to alleviate staffing pressures while also enhancing efficiency.

2024 202

2024 Food Supply Kitchen Safety Influencer 202

Modern Restaurant Management

SEPTEMBER 20, 2022

Find out how video content can turn customers into brand ambassadors by enabling them to share their experiences with prospective customers. How do I attract new customers, manage my costs and differentiate my establishment from the competition? Even sincere reviews from well-meaning customers can be misleading.

Marketing 197

Marketing Social Media Front of House Customer Experience 197

7 Shifts

JULY 16, 2021

Get to know your future customers, before they even step foot in your door. You may discover that your target customers enjoy an afternoon pick-me-up and are sensitive to price. Now, tell him or her about these key areas: Your unique selling proposition which details the value you're providing customers. Don't stop there!

License 459

License Hiring Equipment Small Business 459

7 Shifts

OCTOBER 22, 2024

Whether through supporting local charities or participating in food drives, local restaurants can become go-to places for customers who want to support their community. It helps allocate resources directly to those who are most likely to become loyal, repeat customers.

2025 195

2025 Marketing Social Media Email Marketing 195

Modern Restaurant Management

APRIL 14, 2022

At first glance, factors influencing where to grab a quick bite to eat may seem different from those behind buying a new pair of shoes. Yet they share a similar objective – influencing and serving customers wherever they are and with whatever they want. Create an Experience in a Paper Bag. Where to Go for What?

Retail 189

Retail Customer Experience Online Ordering Point of Sale 189

Social Hospitality

OCTOBER 28, 2020

The hospitality industry is the poster child of customer-centricity and always putting the customers’ needs first. Customers are now accustomed to a new level of customer care. Thus, those in the world of hospitality need to, again, elevate their own service and boost the experience they provide to guests.

Hospitality 237

Hospitality Hotels Customer Service Customer Experience 237

Modern Restaurant Management

JANUARY 17, 2024

First, Segment Your Audience Your guests want you to know their lifestyle and consumers often feel frustrated when the buying experience feels impersonal. Keep your customers coming back for their favorites by saving their preferences and offering them to place those same orders again.

Loyalty Program 195

Loyalty Program Mobile Ordering Customer Experience Back of House 195

Culinary Cues

APRIL 15, 2020

That restaurant experience set the stage. [] RESTAURANTS ARE THE PORTAL FOR ENTREPRENEURSHIP. Of course, all of these projections will now change as a result of the current crisis, but this picture of growth and influence has been evident for decades. [] RESTAURANTS PROVIDE A FORUM FOR EXPRESSION.

Travel 367

Travel Small Business Point of Sale Back of House 367

Modern Restaurant Management

APRIL 30, 2021

Consumers and customers have changed their behavior due to the events of the previous year. Focus on changing the processes of your restaurant to accommodate the new realities and to reach out to customers living in your local areas. The pandemic has shifted the priorities of customers when it comes to the businesses they patronize.

Marketing 227

Marketing Food Safety Social Media Small Business 227

Modern Restaurant Management

MARCH 16, 2023

And more restaurant owners are searching for ways to encourage repeat customers and successfully grow their businesses. Music can help restaurants strengthen relationships with their customers and build loyalty. It’s no surprise that music has a powerful impact on our emotions and overall satisfaction with an experience.

License 189

License Loyalty Program Customer Experience Customer Service 189

Modern Restaurant Management

MAY 17, 2022

Customer engagement is guaranteed to increase as customers interact with your restaurant through a dedicated mobile app or QR code system. Mobile apps and QR codes provide targeted messages and unique promotions to customers, which helps create brand awareness and makes your restaurant a household name in the community.

Marketing 212

Marketing Mobile Ordering Online Ordering Customer Experience 212

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Both approaches might cause your restaurant to fail in attracting new customers. Emphasize Best-Selling Items. Create a Conversation Trigger.

Marketing 226

Marketing SEO Front of House Website Management 226

Modern Restaurant Management

MARCH 19, 2024

However, as we surge forward, it's imperative to highlight what's missing from today's dining experience and identify the qualities that elevate a great manager to give the next level service assisted by AI, required to succeed in this new environment. What's Lacking in the Dining Experience?

Leadership 197

Leadership Customer Service Customer Experience Technology 197

7 Shifts

FEBRUARY 15, 2022

Shawn is the host of not one but two podcasts— Digital Hospitality and Restaurant Influencers —and he stopped by ours to talk about creating a media brand out of your restaurant. Your best marketing asset are the customers you already have. It's a full-on media company. That smartphone is your media center.

Social Media 448

Social Media Hiring Website Management Hospitality 448

Modern Restaurant Management

FEBRUARY 25, 2022

To stand out and get more customers means focusing more on marketing. Having a website isn’t enough if you want potential customers to find you before your competitors. That’s why your customers want to be able to take photos inside your restaurant and share their experiences with their followers.

2022 212

2022 Marketing Email Marketing SEO 212