7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. If your website isn’t optimized for mobile, you could be losing out on potential customers.

Book 195

Book Marketing Email Marketing Social Media 195

7 Shifts

JUNE 20, 2022

We chatted with some of those most experienced in the ghost kitchen game to find out some myths, best practices, and tips for success in this food service style. Ghost kitchens emerged in the back half of the 2010s as delivery apps began to take hold of the dining market. Testing a proven restaurant concept or idea in a new market.

Front of House 435

Front of House Food Truck Back of House Social Media 435

7 Shifts

JUNE 23, 2020

The first option is to use a third-party delivery app like UberEats and Doordash, and while they’re great options to increase your restaurant’s reach, they are known to charge a large percentage of the total bill—often upwards of 20-30% in order to use their services. You will be in contact with the customer directly. No added fees.

FOH 370

FOH Delivery Insurance Back of House 370

7 Shifts

FEBRUARY 8, 2024

Apple | Android Team Communication The Team Communication tool from 7shifts fixes the chaos of disconnected conversations, text threads, and email chains that seem to go nowhere. ChowNow ChowNow is a customized online ordering app for restaurants. Try 7shifts for free. Apple | Android 4. OpenTable seats around 1.6 Get a Demo 6.

Management 367

Management Management Operations Mobile Ordering 367

7 Shifts

DECEMBER 11, 2019

Clever marketing and strong branding from a restaurant’s corporate offices can boost sales for franchised restaurants. In a heated competition between Subway and Quizno’s, this fiasco angered many Quizno’s customers, effectively costing Quizno’s their path to victory in this sandwich war. However, with the highs usually come the lows.

Franchising 435

Franchising Franchise Email Marketing Communication 435

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. After all, intuitive design and up-to-date information can turn a website visitor into a paying customer. Online ordering - Ditto.

Design 397

Design Online Ordering Mobile Ordering Social Media 397

7 Shifts

FEBRUARY 8, 2024

Apple | Android Team Communication The Team Communication tool from 7shifts fixes the chaos of disconnected conversations, text threads, and email chains that seem to go nowhere. ChowNow ChowNow is a customized online ordering app for restaurants. Try 7shifts for free. Apple | Android 4. OpenTable seats around 1.6 Get a Demo 6.

Management 352

Management Management Operations Mobile Ordering 352

7 Shifts

MARCH 10, 2021

A successful business plan covers everything from the food you’ll serve to how your restaurant will look and how you want your customers to feel. The CDC offers several steps you can take to reduce the risk of illness for your customers, employees, and your community while building trust. Get a free restaurant marketing plan template.

Management 370

Management Management Small Business Email Marketing 370

7 Shifts

OCTOBER 23, 2020

Did you know that three in four customers will visit a restaurant's website before dining at that restaurant? The pros and cons of hiring a professional to make your restaurant's website Pros: When you work with a designer, you can get a custom website that doesn't look like a template or like anyone else's website.

Website Management 370

Website Management Online Ordering Hiring SEO 370

Culinary Cues

AUGUST 31, 2024

Every marketer insists that a company have a clear mission statement that is designed to give direction to a company and clearly articulate to the customer and employee, what the company stands for. Promote your differentiated product or service without making it a competitive statement but note that you intend to own a position.

Customer Service 325

Customer Service Social Media Customer Experience Reference 325

7 Shifts

JANUARY 31, 2024

This includes greeting guests and thanking them for their patronage, conducting tableside checks, and resolving any customer complaints quickly, effectively, and empathetically. The best restaurant managers take customer service a step further, recognizing regulars and personalizing service for a more memorable guest experience.

Management 397

Management Management Kitchen Safety Front of House 397

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Table of Contents.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

FEBRUARY 26, 2021

Native or first-party delivery doesn't rely on a separate service to take and send out orders. This comes with two huge advantages: high margins and owned customer data. Owning your customer and delivery data is invaluable. Owning your customer and delivery data is invaluable. There are generally two approaches.

Online Ordering 341

Online Ordering Ordering Customer Service Food Order 341

7 Shifts

AUGUST 2, 2024

By tracking metrics like customer retention and employee turnover rate, contribution margin, and menu item profitability, restaurant managers can identify each area’s strengths and what areas need improvement. Table turnover rate The table turnover rate refers to the number of times you have served new customers at the same table.

Point of Sale 397

Point of Sale Inventory Seasonal Menu Cash Management 397

Modern Restaurant Management

FEBRUARY 15, 2022

But while some may predict a future with burger-flipping robots, it’s hard to imagine tech taking the place of a skilled line cook, experienced server, or seasoned marketer. At full-service restaurants, servers are responsible for crucial tasks. At full-service restaurants, servers are responsible for crucial tasks.

Technology 225

Technology Loyalty Program Fast Casual Email Marketing 225

Modern Restaurant Management

FEBRUARY 18, 2022

It’s essential to adopt sound marketing strategies for your in-house food delivery business. Here are some tips to best advertise that you offer delivery services. Offer Quality Services. Excellent Customer Services : Your customer service rep and delivery employees reflect the image of the business.

Delivery 188

Delivery Marketing Email Marketing Social Media 188

7 Shifts

FEBRUARY 7, 2024

After that, the most popular back-office technologies were accounting software (55%), mobile payments (52%), and third-party food delivery services (51%). The restaurant tech industry is growing, with software and services designed to streamline almost every aspect of your business. But that was the 90s.

Technology 312

Technology Mobile Ordering Social Media Online Ordering 312

Modern Restaurant Management

MARCH 25, 2022

As the impact of the pandemic wanes, restaurant owners should evaluate the contactless service options they implemented to keep customers and staff safe to see how they can help drive sales. To go contactless, customers scanned a small black and white square called a QR code on their mobile device to see a digital copy of the menu.

Social Media 215

Social Media Email Marketing Mobile Ordering Kitchen Safety 215

Modern Restaurant Management

FEBRUARY 9, 2021

Valentine’s Day is often a busy time for restaurants, but many are now dealing with various challenges amid the pandemic, like no indoor dining or limited capacity as well as more customers opting for carry out. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Marketing 221

Marketing Email Marketing Website Management Social Media 221

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

NOVEMBER 3, 2022

However, the term ‘get more Google reviews’ receives approximately 14,000 annual global searches, suggesting business owners and marketeers are struggling to find the secret to success. But you’re missing out on a ton of opportunity if you’re not asking your customers for a review of your product or service.

Email Marketing 203

Email Marketing Customer Service Website Management Customer Experience 203

Social Hospitality

AUGUST 25, 2019

When it comes to digital marketing for restaurants , there are various avenues to explore. Restaurant Chatbots can converse with customers without the need for human labor. Most large F&B brands know the power of messaging apps to respond to customer queries. It can be difficult to employ a great customer service team.

Social Media 253

Social Media Mobile Ordering Email Marketing Website Management 253

Modern Restaurant Management

DECEMBER 22, 2021

While there is plenty of technology out there to optimize your establishment, one food service trend is becoming a mainstay: Internet of Things. There are different IoT-based solutions on the market designed to decrease downtime, increase energy and operational efficiency and improve overall customer experience.

2022 244

2022 Equipment Email Marketing Customer Service 244

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

2025 195

2025 Marketing Social Media Email Marketing 195

Modern Restaurant Management

AUGUST 3, 2021

As we return to in-person dining across the country, restaurants are facing yet another challenge: delivering an exceptional customer experience (CX) for guests who come with high expectations after more than a year stuck at home. Consumers expect more in terms of atmosphere, service and memorable experiences. Here are some strategies.

Customer Experience 215

Customer Experience Email Marketing Social Media Online Ordering 215

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Social Hospitality

OCTOBER 28, 2020

The hospitality industry is the poster child of customer-centricity and always putting the customers’ needs first. Customers are now accustomed to a new level of customer care. Thus, those in the world of hospitality need to, again, elevate their own service and boost the experience they provide to guests.

Hospitality 237

Hospitality Hotels Customer Service Customer Experience 237

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Basant Baruah, Senior Content Marketer, Beaconstac. Keegan Brown, Marketing Manager Easy On Hold & Brand Music.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Modern Restaurant Management

DECEMBER 9, 2020

Restaurants across the country are adding and expanding their curbside services out of necessity, and consumers have started using them more, also out of necessity. The reason behind the combination of SMS and curbside pickup is simple: customers love texting. There is no physical contact with customers whatsoever.

Email Marketing 213

Email Marketing Online Ordering Food Safety Customer Service 213

Modern Restaurant Management

MAY 25, 2022

Quality food and top tier service with the incentivization of loyalty programs and a good location should be enough to get a good share of local customers. Society Insurance has compiled three tips to help find new customers for your restaurant and bar. Have your staff encourage satisfied customers to leave a review.

Email Marketing 189

Email Marketing Social Media Food Truck Loyalty Program 189

Culinary Cues

APRIL 26, 2020

What will our restaurants physically look like with social distancing, how will we be able to interact with guests at service, how will our kitchen teams function as a unit, what changes will be necessary for our menus to be effective, and what role will take out and delivery play in every restaurant concept? Everything helps.

Guest Recovery 309

Guest Recovery Kitchen Safety Customer Service Food Safety 309

Modern Restaurant Management

APRIL 30, 2021

Consumers and customers have changed their behavior due to the events of the previous year. So it makes good business sense to revamp your marketing strategies. Focus on changing the processes of your restaurant to accommodate the new realities and to reach out to customers living in your local areas.

Marketing 227

Marketing Food Safety Social Media Small Business 227

7 Shifts

FEBRUARY 22, 2021

Leveraging F&B technologies solutions can entice online customers and attract traffic to your website and social media pages. If you aim to increase customer retention, one of the most important investments is loyalty programs. Here, the card is stamped or punched each time a customer makes a qualifying purchase.

Loyalty Program 195

Loyalty Program Tip Distribution Email Marketing Social Media 195

Modern Restaurant Management

MARCH 26, 2021

The last year has had a profound impact on both restaurant operations and customer preferences, resulting in permanent changes. Centralized Customer Data with Digital Channel Integration. The real, long-term success of your restaurant lies in understanding the insights provided from your customers’ orders. and up to 53.9

Ordering 226

Ordering Mobile Ordering Online Ordering Email Marketing 226

7 Shifts

MARCH 27, 2020

However, many states that are forcing restaurants to stop their dine-in services are allowing them to operate as takeout and delivery-only establishments. What measures can you take to make customers feel more comfortable ordering from you? Make sure that staff know about your COVID-19 restaurant closure before customers do.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Modern Restaurant Management

JUNE 20, 2023

So, how do you attract more customers to your restaurant in the competitive market? Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. Therefore, positive feedback on review websites builds a prospective customer’s trust.

Social Media 203

Social Media Email Marketing SEO Consumer Goods 203