7 Shifts

OCTOBER 22, 2024

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

MAY 1, 2023

First, they typically store significant customer and employee data, including names, addresses, and credit card information. This data is highly valuable on the black market and can be used for identity theft, fraud, and other criminal activities. For example, POS systems have proven to be particularly vulnerable.

Insurance 508

Insurance Email Marketing Employee Relations Customer Experience 508

7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

NOVEMBER 23, 2021

These tags enable staff and operators to surface detailed guest information, including itemized POS data, visit length and frequency, spend history, and even wine preferences. Leveraging guest data from both on- and off-premises, operators can also use personalized marketing automation to boost guest loyalty.

Loyalty Program 474

Loyalty Program Email Marketing Customer Experience Seasonal Menu 474

ChowNow

MARCH 14, 2025

Regularly analyzing sales data and cost reports can help restaurant owners make informed decisions that improve their bottom linewithout cutting corners on quality. Marketing and Customer Engagement Even the best-run restaurant wont thrive if no one knows about it.

Operations 195

Operations Management Management Front of House 195

Modern Restaurant Management

DECEMBER 5, 2022

The restaurant industry is driving the growth of modern point-of-sale (POS) solutions that enable contactless payments. This would allow owners to cultivate more personal relationships to increase customer loyalty and better market to each individual. restaurant sales are expected to reach 898 billion dollars by the end of 2022.

Mobile Ordering 563

Mobile Ordering Loyalty Program Employee Relations Customer Experience 563

ChowNow

FEBRUARY 21, 2025

They help with reservations and table management, staff scheduling and time management, inventory tracking, rewards programs, automated marketing, and more. Many platforms also include built-in messaging features, making it easier for teams to communicate, trade shifts, and stay informed about important updates.

2025 195

2025 Loyalty Program Mobile Ordering Online Ordering 195

Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. Through cookies and pixels, marketers have collected consumer data as they navigated the rise of the Internet.

Marketing 379

Marketing Loyalty Program Email Marketing Coupons 379

7 Shifts

DECEMBER 18, 2023

Manager log books Even if it’s just a shared cloud document, you need a centralized place for your managers to exchange information. This keeps information from getting lost in the text and email shuffle. It also gets rid of those frustrating sticky notes all over your POS. Management log books also cut down on confusion.

Management 397

Management Management Email Marketing Point of Sale 397

Modern Restaurant Management

NOVEMBER 19, 2020

New Marketing Tactics Can Help Reach Target Customers. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. Aside from marketing, a significant portion of the restaurant experience today is nailing the customer’s online order journey.

Social Media 539

Social Media Online Ordering Coupons Advertising 539

Modern Restaurant Management

JUNE 1, 2021

All the necessary information will be right at your employees’ fingertips, speeding up the order entry process and making it easier to double-check for accuracy. Maximize Throughput with Tablet POS. Tablet POS, when leveraged as self-ordering kiosks, helps reduce face-to-face contact between servers and customers.

Ordering 450

Ordering Technology Mobile Ordering Online Ordering 450

ChowNow

SEPTEMBER 26, 2024

Email marketing is a powerful tool to drive repeat orders and boost diner loyalty. Not only do the majority of customers like to be contacted by brands via email according to surveys , the average Return on Investment for email marketing is $36 for every dollar spent. The only catch? Reservation or catering forms.

Email Marketing 195

Email Marketing Marketing Loyalty Program Online Ordering 195

Modern Restaurant Management

JULY 1, 2021

diners say they are comfortable sharing their information with restaurants to receive discounted offers or promotions. Guests are enthusiastic to return to in-person dining, and restaurants have an opportunity to extend that excitement both before and after their visit through marketing automation. In fact, 50 percent of U.S.

Dietary Restrictions 443

Dietary Restrictions Email Marketing Customer Experience Mobile Ordering 443

Modern Restaurant Management

JUNE 1, 2023

Personalization Is the Key A successful loyalty program takes a holistic approach and engages with customers across a variety of channels beyond the POS, including mobile app, online (web-based), social media, and email marketing and emerging channels such as voice, chat, and web3/metaverse.

Loyalty Program 449

Loyalty Program Customer Experience POS Customer Service 449

Modern Restaurant Management

APRIL 14, 2020

This new site is a one-stop hub of critical information for restaurants, employees, customers and industry partners. This map links to state-by-state information, tools and updates covering state laws, regulations regarding closures as well as, eventually, re-openings.

Online Ordering 530

Online Ordering Back of House Customer Service Small Business 530

Modern Restaurant Management

JANUARY 13, 2020

By performing an honest assessment and diving deep into point-of-sale (POS) reporting, payroll data, online customer reviews, and various other analytics, even the most successful restaurant operators can identify areas that can be streamlined to cut costs, save time, and boost revenue in the new year. Deploying marketing campaigns.

2020 364

2020 Website Management Online Ordering Point of Sale 364

7 Shifts

DECEMBER 17, 2020

Simple customer retention strategies for restaurants Collect customer information (and use it!) ?? One of the most important steps in building your customer retention strategy is the collection of customer information. The basic information you should be collecting is first and last name, phone number, and email address.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Modern Restaurant Management

JANUARY 31, 2024

The website is one part of it, but it’s also about maintaining an active social media presence, offering a loyalty program, and investing in ongoing marketing campaigns. Today’s restaurant tech is well suited for growth because it ensures consistency and allows for the gathering of information from multiple stores.

2024 508

2024 Online Ordering Website Management 2023 508

Modern Restaurant Management

JANUARY 20, 2022

Some of the biggest disruptors will result from the increase in information technology, autonomous vehicles, automation and robotics in the kitchen, and AI chefs. As self-driving cars increasingly take over the market, other industries will have to adapt. This is just the beginning, and AI will transform every aspect of the industry.

Food Order 520

Food Order Waste Online Ordering Email Marketing 520

7 Shifts

NOVEMBER 3, 2021

According to Norton , a data breach is classified as a “security incident in which information is accessed without authorization.”. In a restaurant this can mean a number of things, but in practical terms a restaurant data breach is where guest or company information is accessed and inappropriately used. Sensitive Employee Information.

POS 370

POS Audits Loyalty Program Information 370

7 Shifts

DECEMBER 11, 2019

Clever marketing and strong branding from a restaurant’s corporate offices can boost sales for franchised restaurants. How to Address This Issue Establish both formal and informal communication channels between the franchisor and franchisee. A strong franchisor-franchisee relationship can be a thing of beauty.

Franchising 435

Franchising Franchise Email Marketing Communication 435

Modern Restaurant Management

FEBRUARY 2, 2022

For example, a handheld POS device will allow you to turn tables faster, improve order accuracy, and speed up service. This allows you to translate each Restaurant Week order into a chance to capture customer information and insights to stay connected and offer tailored incentives. Keep in Touch and Engage Your Guests.

Online Ordering 492

Online Ordering Loyalty Program Social Media Mobile Ordering 492

7 Shifts

NOVEMBER 16, 2020

When Jessie originally joined the Main Squeeze team in 2017, they used old-school Excel spreadsheets and emails to coordinate schedules with their staff. This meant a lot of time wasted through email threads discussing time off or vacation, finding shift replacements, and updating clunky spreadsheets to share out with their team.

Email Marketing 370

Email Marketing Franchising Franchise 2017 370

Modern Restaurant Management

JUNE 24, 2020

Additionally, when buyers place an order through Square Online Store, sellers receive their contact information in the Square Customer Directory and are able to maintain sales history for those customers. Travel Safe features are available in all 49 markets where Tripadvisor operates. In the U.S., ” Dine Brands Adds to Team.

Guest Recovery 539

Guest Recovery Mobile Ordering Kitchen Safety Food Safety 539

The Rail

NOVEMBER 1, 2024

Cloud POS Systems for Seamless Transactions Point of sale (POS) systems are the backbone of restaurant operations. Cloud-based POS systems like Square, Toast, and Clover help solve this problem. Social media platforms and digital marketing tools can help you manage this communication more effectively.

Innovation 130

Innovation Transportation Loyalty Program Social Media 130

Modern Restaurant Management

APRIL 2, 2020

One of the ways they are doing this is by providing information and insights to make it easier for them to find new ways of conducting business. The site will be continually updated to provide Southern Glazer’s customers with a one-stop-shop for the latest information as the COVID-19 pandemic continues to evolve.

Employee Relations 516

Employee Relations Healthcare Online Ordering Customer Service 516

Modern Restaurant Management

DECEMBER 2, 2019

Gift cards practically eliminate the need for packaging and can be sent via email when purchased digitally, which is no doubt a handy feature for the last-minute shopper. This is all excellent news for restaurant brands, as gift cards can be powerful marketing tools. Include Gift Card Messaging in Marketing Efforts.

Point of Sale 341

Point of Sale Email Marketing Loyalty Program Mobile Ordering 341

Goliath Consulting

SEPTEMBER 27, 2020

According to Rob Carpenter, founder and CEO of Valyant AI, a Colorado-based artificial intelligence company focused on QSR customer service, “AI ultimately provides an intelligent, convenient and informed customer service experience by way of improved order speed and accuracy” (5). Consistent Training and Optimal Scheduling.

Technology 397

Technology Mobile Ordering Food Safety Customer Service 397

7 Shifts

FEBRUARY 8, 2024

Apple | Android Team Communication The Team Communication tool from 7shifts fixes the chaos of disconnected conversations, text threads, and email chains that seem to go nowhere. An extension for restaurants using Toast POS, this feature of the popular restaurant management platform is actually for your guests as much as it is for you.

Management 367

Management Management Operations Mobile Ordering 367

The Rail

DECEMBER 2, 2024

The global online food delivery market size was valued at USD 221.65 The graph below illustrates how these models interact within the market: 1. Customer data management for targeted promotions and personalized marketing. This substantial difference reflects variations in living costs and market conditions across regions.

Delivery 147

Delivery Food Loyalty Program Food Order 147

SpotOn

NOVEMBER 21, 2024

With this information, you'll know how many employees to schedule and how many food supplies to order. Use email and social media to promote gift cards and drive holiday sales. Use labor management software that integrates with your POS system to forecast staffing needs and minimize labor costs.

Loyalty Program 98

Loyalty Program Seasonal Menu Email Marketing Cash Management 98

7 Shifts

FEBRUARY 8, 2024

Apple | Android Team Communication The Team Communication tool from 7shifts fixes the chaos of disconnected conversations, text threads, and email chains that seem to go nowhere. An extension for restaurants using Toast POS, this feature of the popular restaurant management platform is actually for your guests as much as it is for you.

Management 352

Management Management Operations Mobile Ordering 352

7 Shifts

FEBRUARY 7, 2024

The first technologies that restaurants often invest in are cloud-based point of sale (POS) systems and payroll processing. A wide-ranging industry report from Toast included a section on restaurant technology trends, noting that 82% of restaurants were using a POS, followed by 56% using payroll software.

Technology 312

Technology Mobile Ordering Social Media Online Ordering 312

7 Shifts

FEBRUARY 10, 2023

When we started our restaurant, marketing meant the Yellow Pages and billboards. Now marketing is Yelp and TikTok. What do you use for marketing? What about email or text marketing? Marqii gives us better control over our online information. calibbq Pork Ribs Loading… ?? What do you use for back of house?

Social Media 370

Social Media Email Marketing Technology 2007 370

7 Shifts

AUGUST 18, 2024

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. This document will outline your bar's concept, menu, marketing strategy, and financial projections. Sourcing the Right Equipment Your budget, target market, and concept will dictate your equipment needs.

Bar 370

Bar License Email Marketing Customer Service 370

Modern Restaurant Management

JANUARY 8, 2024

Consider, for instance, a scenario in which your Point of Sale (POS) system can forecast the popularity of a new dish based on historical customer behaviour. – Corin Camenisch, Product Marketing Lead at SumUp 1 + 0 = 3: The New Math of Marketing!

2024 539

2024 Loyalty Program Cash Management Customer Experience 539

7 Shifts

OCTOBER 23, 2020

They create a website for you so that you can easily update critical business information like your menu and hours without having to worry about design. Shopify's integrations for restaurants Shopify's App Store offers tools from Facebook and Google, which can be useful for marketing your restaurant. Vantage , or Lively.

Website Management 370

Website Management Online Ordering Hiring SEO 370