7 Shifts

DECEMBER 18, 2023

This keeps information from getting lost in the text and email shuffle. The role of a restaurant manager is always in motion. There’s always something else to get done, a new fire to put out, and broken things to fix. All of that on top of the everyday tasks from scheduling to payroll to reporting can catch up to you.

Management 397

Management Management Email Marketing Point of Sale 397

7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Nowadays, running a successful restaurant takes more than great food and good service.

Book 195

Book Marketing Email Marketing Social Media 195

Social Hospitality

MARCH 27, 2020

As worldwide markets continue to feel the pain of COVID-19, companies of every size are suffering from the effects. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies.

Hospitality 454

Hospitality Marketing Travel Hotels 454

Social Hospitality

AUGUST 25, 2019

When it comes to digital marketing for restaurants , there are various avenues to explore. C ustomer interaction points can range from mobile apps, third-party food aggregator apps, social media, and chat apps. Besides answering customer inquiries, Chatbots help funnel sales in an efficient manner.

Social Media 253

Social Media Mobile Ordering Email Marketing Website Management 253

7 Shifts

AUGUST 2, 2024

This includes tolls with payroll management features, sales and expense tracking, budget forecasting, and report generation, to name a few. It involves tracking massive amounts of real data and industry benchmarks. It even has its own language, KPIs, EBITDAs, and CoGs. Sounds complicated?

Point of Sale 397

Point of Sale Inventory Seasonal Menu Cash Management 397

7 Shifts

JUNE 3, 2022

While money isn't everything, it's one of the biggest pain points for restaurant workers right now. We don't have to tell you that the restaurant industry has a turnover problem. As of 2019, hospitality had a national average turnover rate of 75% , and that's only grown since the pandemic. They aren't making enough money.

Tip Distribution 397

Tip Distribution Email Marketing Communication Coaching 397

Modern Restaurant Management

MARCH 25, 2022

As the impact of the pandemic wanes, restaurant owners should evaluate the contactless service options they implemented to keep customers and staff safe to see how they can help drive sales. While QR codes are a great tool for contactless service, they have a wide variety of uses, particularly when it comes to marketing. At least 63.6

Social Media 215

Social Media Email Marketing Mobile Ordering Kitchen Safety 215

7 Shifts

MARCH 27, 2020

Due to the volatile situation caused by COVID-19, restaurateurs across the globe are having to temporarily close their businesses to support social distancing. Consider things like merchandise sales, inventory sales, or private cooking lessons. Social Distancing” and “Flatten the Curve” are more than buzz words of 2020.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

7 Shifts

FEBRUARY 26, 2021

Here are the things you should consider: Things to Consider When Choosing an Online Ordering Platform Does it integrate with my Point of Sale (POS) Will I need to add another tablet to my front of house setup? Look to your restaurant’s website provider or your point-of-sale vendor first to see if there is an integration.

Online Ordering 341

Online Ordering Ordering Customer Service Food Order 341

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

SpotOn

JULY 9, 2024

G2 Grid® for Restaurant POS Systems | Summer 2024 SpotOn’s hands-on service and support , including custom menu builds, and on-site implementation, make it the preferred choice for time-strapped restaurants looking to upgrade their point-of-sale technology quickly and painlessly.

Point of Sale 115

Point of Sale 2024 Email Marketing POS 115

Modern Restaurant Management

AUGUST 8, 2022

Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives? What allows simple WiFi to move past WiFi “marketing”? Real-Time Offers.

Social Media 187

Social Media Loyalty Program Email Marketing Point of Sale 187

Modern Restaurant Management

MARCH 30, 2022

Restaurants are making use of workflow automation to increase efficiency in numerous ways inlcuding customer service automation and sales and marketing automation. Sales teams and marketers are deploying sales and marketing technology to automate the customers' journey and accelerate conversions.

Front of House 180

Front of House Social Media Email Marketing Point of Sale 180

7 Shifts

MAY 23, 2024

This proves that any restaurant business owner who wants to survive in this economy should be open to trying unconventional sales strategies to attract customers and continue making a profit. That said, we've compiled some of the best techniques for increasing restaurant sales and taking your business to new heights.

Social Media 195

Social Media Loyalty Program Email Marketing SEO 195

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Modern Restaurant Management

JANUARY 31, 2023

The first step in this process should be analyzing the data from their point-of-sale system – labor costs, game days sales and more. Use data to identify high-traffic times during the Super Bowl and offer promotions or discountsduring those times to increase sales.

Loyalty Program 184

Loyalty Program Social Media Email Marketing Online Ordering 184

Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. Let me walk through a few of these changes. Be Driven by the Right Data.

Marketing 203

Marketing Email Marketing Loyalty Program Point of Sale 203

7 Shifts

JULY 25, 2024

One of the best things to do is to find additional revenue streams to supplement your core food and beverage sales. Choosing this option is beneficial if your restaurant is in a competitive market where people use these apps frequently. In fact, only 27% of restaurant owners expect to be more profitable this year.

2024 243

2024 Loyalty Program Point of Sale Online Ordering 243

7 Shifts

NOVEMBER 9, 2022

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Emails are easy to track.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

7 Shifts

MARCH 10, 2022

TouchBistro - a point of sale (POS) app for iPads - allows servers to take payments tableside, managers to monitor sales activities, and accountants and administrators quick access to valuable performance trends. Top Restaurant Management Apps. Try 7shifts for Free. Apple | Android. TouchBistro. Team Communication. QuickBooks.

Management 195

Management Management Operations Point of Sale 195

Modern Restaurant Management

JULY 12, 2022

This can be done by calculating your restaurant’s food cost percentage and cost of each dish using reports and data that an integrated point-of-sale can provide. Keep things running smoothly by using an integrated point-of-sale system that allows you to do everything in one place. Be In Charge of Your Own Marketing.

Loyalty Program 223

Loyalty Program Online Ordering Point of Sale Customer Experience 223

Culinary Cues

DECEMBER 30, 2019

In all cases they begin with the same goals: prepare and serve great products that are consistent and offered with a smile, build success on a steady flow of sales and controlled profitability, and do all of this with pride. I have the privilege of working with many different restaurants and food businesses. So why does it sometimes go wrong?

Cash Management 266

Cash Management Point of Sale Leadership Website Management 266

Modern Restaurant Management

MAY 20, 2020

To say that the current COVID-19 crisis represents a major change to the way we live our lives is, at this point, probably a bit of an understatement. A lot of restaurants have seen sales decrease by as much as 70 percent in a lot of cases, with no end to the current situation in sight. Email Marketing: Keep People Informed.

Mobile Ordering 234

Mobile Ordering Email Marketing Online Ordering Back of House 234

7 Shifts

SEPTEMBER 20, 2022

Here you'll find links to our favorite blog and support articles, information about 7shifts Academy, our social media profiles, and more. Check us out on social media. From sales per labor hour to food cost percentages and many more. These resources are designed to help you excel. Table of Contents. 7shifts 101.

FOH 195

FOH BOH Social Media Fine Dining 195

7 Shifts

JANUARY 31, 2024

Managing a restaurant is a delicate routine—if we can even call it a routine. A better description might be a balancing act that presents new and unique challenges every day. Managers are responsible for nearly every aspect of the restaurant and have to cover a variety of duties. This part of the job is arguably the most multi-faceted.

Management 397

Management Management Kitchen Safety Front of House 397

Modern Restaurant Management

MAY 24, 2024

Today, customers find restaurant brands through influencers, social media, review sites, and multiple channels. Brands like McDonald's, Pizza Hut, Domino's, Starbucks, and others invest and implement customer retention strategies to hold the market share. With so many options, staying fresh and agile is important.

Loyalty Program 175

Loyalty Program Point of Sale Email Marketing Customer Experience 175

Modern Restaurant Management

FEBRUARY 2, 2022

A vast, community-wide event like Restaurant Week can be the perfect push to start 2022 successfully. Undoubtedly, it has become a community favorite across the country. Consumers are attracted by the promise of discounted meals at their favorite restaurants, as well as new and trending ones. Here is your 2022 guide for a successful Restaurant Week.

Loyalty Program 197

Loyalty Program Online Ordering Social Media Mobile Ordering 197

Modern Restaurant Management

JULY 2, 2021

The National Restaurant Association’s 2021 State of the Restaurant Industry report has some sobering findings: The restaurant industry ended 2020 with total sales $240 billion below the pre-pandemic forecast for the year. There are a number of photos of people who receive these postcards on social media. As of Dec.

Social Media 189

Social Media Point of Sale Email Marketing Consumer Goods 189

Modern Restaurant Management

JULY 31, 2024

With the pumpkin spice market forecast to be worth $2.4 From May 15 to July 15, SpotOn saw 1,070 “pumpkin” items added to menus across the country, with a spike of 176 items added just between July 7 and 13 alone. " There’s no denying the power in pumpkin.

Seasonal Menu 189

Seasonal Menu Point of Sale 2024 Email Marketing 189

Modern Restaurant Management

FEBRUARY 27, 2023

Different restaurant models achieve a break-even or profitability point at varying times. Increase Restaurant Sales The best way to increase a restaurant’s cash flow is to increase sales. Operators can also encourage Yelp reviews and use their social media platforms to engage with customers.

Cash Management 189

Cash Management Point of Sale Inventory Email Marketing 189

7 Shifts

MARCH 16, 2022

That's why it is important to learn how to motivate your restaurant employees. We are most productive and responsive when we are happy, so it makes sense to create an environment that fosters this kind of positive emotion. Worse yet, some may leave simply because they do not feel valued or that there is no meaning attached to the work they do.

Front of House 370

Front of House Back of House Communication Customer Service 370

Modern Restaurant Management

AUGUST 31, 2023

An increase in sales. Here are some ways: Ask your marketing and sales team. Your restaurant marketing and sales teams will always know what selling points your customers respond to best. Build and Nurture Relationships with Local Media Local media decide what stories get published.

Social Media 154

Social Media Email Marketing Influencer Events 154

Tableo

JULY 20, 2023

Email marketing is becoming a crucial tool for promoting restaurants, cultivating client loyalty and encouraging repeat business in. In this post, we’ll examine five key tactics that are crucial for mastering restaurant email marketing and achieving outstanding results. So let’s start right now!

Email Marketing 75

Email Marketing Marketing Website Management Reservations 75

Modern Restaurant Management

SEPTEMBER 2, 2022

Improving your restaurant’s SERP rankings can help generate more online visibility and subsequently more online sales. A successful content marketing campaign should also help keep more customers for your restaurant long-term as well. Improve Your Social Media Presence. There are no cookie-cutter approaches to SEO.

SEO 180

SEO Social Media Audits Point of Sale 180

7 Shifts

SEPTEMBER 16, 2024

Selling a restaurant can be a major decision for many reasons. One of the main reasons is to cut losses due to financial challenges, with 52% of restaurant owners saying high operating and food costs are really cutting into their profits. Other possible reasons include wanting to retire or find new business ventures.

2024 195

2024 Document Cash Management Point of Sale 195

7 Shifts

DECEMBER 18, 2023

This keeps information from getting lost in the text and email shuffle. The role of a restaurant manager is always in motion. There’s always something else to get done, a new fire to put out, and broken things to fix. All of that on top of the everyday tasks from scheduling to payroll to reporting can catch up to you.

Management 195

Management Management Email Marketing Point of Sale 195