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Leverage Social Media and Local Influencers Social media and local influencers are invaluable tools for building connections and expanding your restaurant’s reach. In addition, partnering with local influencers extends our reach authentically.
Maybe hosting an event could pump some new life into your restaurant. We searched high and low for every restaurant event idea out there, then boiled them down to what we believe are the most exciting and effective restaurant events to keep regulars ecstatic and new customers talking.
Elevated Snacking Redefining snacking with creative flair and global influence, tapas and shareable boards will evolve in new directions such as Middle Eastern-inspired mezze platters, top photo. ” Guests will have the opportunity to experience many of these trends come to life at Kimpton restaurants and bars across the globe.
Stay tuned for a few special tips from Melissa Bensky, one of Toronto’s most prolific foodgrammers with her account, @tastethesix. 1 Set goals for the event ?? Having a specific goal will help you plan out your budget, labor needs, marketing strategy, messaging, and organization before the event. Invite influencers ??
Collaborate with nearby businesses for events or promotions, and ask them to include a link to your website on their site. Use it to share updates, specialevents, or new menu items. For example, you can promote your seasonal dishes or happy hour specials. It's an active marketing tool.
It's not just the merch on the menu that is driving traffic to the brand with a misison to create spaces that blend sports and leisure and offer innovative cocktails, next-level architecture and high-end designer decor with elevated bar bites, retro games, and exclusive event nights. What lessons have you learned along the way?
While overall interest in AI-driven restaurant features remains low, loyalty is increasingly influenced by personalized promotions, according to the Summer 2025 Consumer Trends Report from Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine.
Plus, reviews give curious guests insight into what kind of experience they can expect, influencing their decision to place an order. Creates a sense of exclusivity : Special perks make customers feel like VIPs, strengthening their connection to your brand. to drive spontaneous visits.
By Jordan Hayes, Contributor Relocating a restaurant is a major event that offers an opportunity to rebrand, refresh, and create excitement among your customers. Host a Farewell Event at the Current Location Before closing the doors of your current location, consider hosting a farewell event to thank loyal customers for their support.
Employee Appreciation Day, observed on March 7, offers organizations in the restaurant industry a special chance to honor the incredible dedication, hard work, and unique talents of their team members. Restaurant employees are the heart of the dining experience, and their commitment keeps the industry thriving.
As a restaurant owner, you can capitalize on these trends by showcasing seasonal menu items, behind-the-scenes kitchen prep , chef interviews, clips of specialevents, and customer testimonials to provide an authentic glimpse into the restaurant operations that fosters trust. Specialevents make for good video content as well.
Food photos have a special place in the heart of consumers on social media—and Instagram is the perfect place to share and connect over cuisine. Post pictures of your menu, daily specials, take-out, and delivery specials. Get in Touch with Influencers. Take Advantage of #foodstagram. Engage, Engage, Engage.
Email marketing allows you to keep your restaurant top of mind by sending newsletters featuring new menu items, special offers, and upcoming events to customers who have opted in to receive updates. Collaborations and influencer partnerships can help expand your reach and tap into new audiences.
Influencers like food bloggers and food critics have a loyal audience that trusts what they say and recommend. These influencers are considered experts on the issue of restaurants, and their verdict can be taken as a guarantee of great experience and even better food. Provide Free Meals on Special Occasions.
Consumers and customers have changed their behavior due to the events of the previous year. If you run a restaurant focusing on pastries and confections, you may want to partner with an event organizer that specializes in birthdays. So it makes good business sense to revamp your marketing strategies. Reach Out to Local Foodies.
Key customer factors that influence dining preferences, from demographics to behavior. Meanwhile, a fine-dining steakhouse targeting business professionals will prioritize a refined menu, premium pricing, and marketing efforts that focus on corporate events and high-end experiences. Lets get started and find your target audience.
Use Facebook, Instagram and/or TikTok to share your unique offerings, daily specials and other events and to interact with customers. Diners want confirmation from their peers that you offer a good experience before they commit, and many want to be seen as influencers by their peers. I really look forward to those emails!
This ultimately influences your menu choices, because you may find that leaving certain meals off the menu will allow you to minimize leftovers. SpecialEvents: Your competitor’s website or social media may show specialevents they are promoting, such as happy hours and trivia nights.
Increase sales by promoting high-margin menu items and special offers. A strong social media presence, community partnerships, and local events can get your name in front of more potential customers. Targeted email campaigns, influencer partnerships, and limited-time offers can generate interest.
Identify Your USP and Use it to Conceptualize PR Events Identify what makes your brand stand out from the rest. You may then leverage this unique selling proposition (USP) when conceptualizing PR events. So, basically, you’re harping on your USP—which your customers love—to make your event a success.
And it works 59% of respondents say marketing emails influence their purchase decisions. A well-timed email with a special offer, new menu item, or exclusive promotion can be the nudge they need to place another order. Boosts Repeat Business: Special promotions, loyalty rewards, and exclusive deals encourage guests to return.
It is crucial to create a customer journey map and understand through which channels a guest can potentially learn about your restaurant, how they make a decision to visit the establishment, and what factors influence this. Participate in local events, such as festivals, quests, fundraisers, or sports tournaments.
This can be achieved through a variety of tactics, such as media coverage, influencer partnerships and social media campaigns. Responding to customer feedback on social media, offering personalized experiences and creating original events are all PR strategies for building an engaged customer base.
This "Super" special edition of Modern Restaurant Management (MRM) magazine's Research Roundup has a Super Bowl theme. As such, Restaurants may choose to focus on pre-orders and takeout specials to capture sales early! The steepest decline happened between 6-9 p.m., with transactions down 47 percent at 7 p.m.
Make a Special Menu, Don't Include Everyday Things. To do that, you can collaborate with your chef to come up with some happy hour specials that are both delicious and unique. So, it's important to make sure that your happy hour specials are truly appealing from the price point of view as well.
In this size operation there will likely be a sous chef for each restaurant outlet and a banquet chef whose focus is large-scale events. Always a specialized space for members, the club setting maintained a market space for food that was based on tradition, classic preparations, and to a large degree a “food cost free zone”.
Personalize the Customer Experience Dale Carnegie, author of How to Win Friends and Influence People , once said: A persons name is, to that person, the sweetest, most important sound in any language. For more ideas, check out our restaurant event ideas guide. Start by analyzing your customer base, menu, and service style.
This is not some special type of email marketing. This way, you can strongly appeal to your customers’ hungry pangs and influence their dining decisions. Invitation to Events. Most restaurants host occasional parties and events as one of the powerful ways to promote a business. Entice With Recipe Videos.
Are you trying to reach the after-work dinner crowd, leisurely weekend brunch groups, or families looking to celebrate a special occasion? Is your concept a fun dessert spot, do you provide an upscale dining experience, or do you specialize in authentic international cuisine? business park or neighborhood shopping plaza).
Oftentimes these properties boast a few a ’la carte restaurants, room service, special property events, banquets, weddings, buffets, and three meals a day in at least one of their outlets. The ability to execute events of more than 500 persons helps to build competence, speed, efficiency, and confidence.
Inspiring stories of unexpected successes are already beginning to emerge, and there have been many valuable lessons learned over the last few eventful months. Perhaps you've always used Facebook ads, but now approaching a local influencer might be more effective. Be open to trying alternatives and experimenting. Sensitivity.
As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts. Born between 1997 and 2012, Generation Z is a demographic known for being tech-savvy and socially conscious.
If you run a special offer for a major event or national holiday, advertise it on Instagram well in advance. . People love a celebration, and usually don’t need to be persuaded to make an event of it! Under the Influence. Do a quick search for influencers and food bloggers in your area on Instagram.
The festive nature and exclusivity of a pop up with special offerings available for a limited time appeal to consumers’ desires for culinary adventure and offer opportunity for chefs to express themselves in a unique way without the constraints of working in a restaurant. Why do you think chefs are more interested in philanthropy?
Consider the fact that nearly 50 percent of diners are influenced by social media. Spearheading promotional events. If the best thing they can find is a dark, underexposed, or fuzzy picture of last week’s special, you’re going to face a problem. Researching current marketing trends. Managing SEO.
Your business name should make it immediately apparent what kind of cuisine you specialize in. You can display images and descriptions of your food and advertise special offers. So it's best to use neutral tones and small, supplementary splashes of color to make the main event shine.
Well, just like with organic produce farming, organic online growth is the type of growth that happens without the aid of human-made external influences. Consumers want to eat out, and they love a good special. Advertise in-restaurant specials, competitions, and even themed evenings. Collaborate with Influencers.
By Sierra Powell, Contributor In the busy world of restaurants, a chef's influence is fundamental in everything, from designing great cuisine to making sure the kitchen functions without problems during the busiest times. Your handling of these events will either enhance or destroy the atmosphere of your business.
Partner with Influencers & Local Businesses Influencer marketing can be a powerful way to reach a new audience and promote your restaurant. Find relevant Instagram influencers in your area or niche, and reach out to them to collaborate on a social media campaign.
A warm greeting, attentive service, and a willingness to accommodate special requests can significantly enhance customer satisfaction. You can also use tablets to relay orders and special requests to the kitchen quickly. In case you have big events, you can send a group announcement to your staff using 7shifts.
From managing your budget to accounting and bookkeeping for national holidays and events, this document will be your year-long guide to tracking your restaurant's promotional strategy. Influencer Marketing. Chances are you all have different expertise, specials, and concepts, that attract varying local foodies. Stunnin' (feat.
It could also be beneficial to host events like poetry readings, live music, and trivia nights. These community events are great for attracting new clientele into your shop, building up your brand name amongst locals, and creating relationships with new customers. Loyalty Program.
One in three of the card receivers were influenced by the Principle of Reciprocity enough to initiate action. Bankers weren’t the only ones influenced by sugary treats. He wanted to know how many would feel obligated to return the kind gesture. As it turns out, he received around 200 cards in response.
At Hooters, HootClub Rewards loyalty members receive a variety of reward types, including discounts, free items, anniversary and holiday deals, exclusive events, and more. Guests have specific expectations and desires from a loyalty program which can significantly influence their decision to join and actively participate or not.
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