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Merch with a Mission: Creating Brand Ambassadors

Modern Restaurant Management

"Merchandise is more than just a revenue stream — it’s a way to deepen the connection with your customers and expand your brand’s reach." Merchandise became a natural extension of this vision, offering customers a way to carry the brand with them and become ambassadors for the experience.

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Top Tips to Show Appreciation for Your Employees This Year

Modern Restaurant Management

Merchandise and Prizes. Some examples include the boss’ parking spot, coupons, wine or company merchandise. Some moments of recognition call for a party or special event. At these events, you can take the appreciation to a whole other level if executives attend. The Takeaway.

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How to Calculate and Improve Your Bar’s Profit Margin

7 Shifts

Promote these drinks during peak hours or events, and train your staff to highlight these unique drinks when interacting with customers. Look for catering and event opportunities Offering catering for private events like weddings, corporate gatherings, or holiday parties can bring in additional revenue and help you reach new customers.

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The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

In addition to special-access menu items, loyalty programs can offer events, merchandise, or experiences like cooking classes or cookbook signings as exclusive perks. In addition to special-access menu items, loyalty programs can offer events, merchandise, or experiences like cooking classes or cookbook signings as exclusive perks.

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Boost Your Restaurant Business with Five Local Marketing Tips

Modern Restaurant Management

Consumers and customers have changed their behavior due to the events of the previous year. You can also expect fresher and higher quality merchandise because the food won’t have to stay in transit for long. Now more than ever, restaurant owners need to improve the way dining places are run to survive these uncertain times.

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[Case Study] How Shawn & Ed Brewing Simplified Scheduling and Event Management

7 Shifts

Beyond brewing, Shawn & Ed also host private events in their historic building—leaving them with more scheduling complexity than most other brewing companies. Building schedules in a few clicks With a brewery, taproom, and events to handle, Shawn & Ed were struggling with their spreadsheet-style scheduling process.

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The American Restaurant 2022 (Post Pandemic)

Culinary Cues

Renting shelf or cooler space for your product places the merchandising, collection of cash and credit, and facilities maintenance in the hands of the store. Placing your product in a location where customers visit anyway opens the door for spontaneous sales providing your packaging and point of sale merchandising is top shelf.

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