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Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Set prices too low, and youre leaving money on the table. Somewhere in between is the number that makes sense for your food costs, your market, and your restaurants unique position.
Successfully navigating fluctuating food costs, especially with volatile ingredients like eggs, requires a multi-faceted approach, Mike Stasko Jr., What are the best practices for dealing with food costs for recipes when necessary items are fluctuating in price? How can you avoid rising prices on egg-focused menu items?
Amid these potential disruptions, operators need a fresh approach to managing food costs. But it goes beyond figuring out how to source the freshest ingredients at the best price. Extreme Weather: By 2035, experts predict that higher temperatures alone will push up worldwide foodprices by between 0.9 percent annually.
Many restaurant operators have misconceptions about average order volume (AOV) and how it works, making statements like: I need more customers to make more money. For example, lets say you have 50 orders in a day that total $2,000 in revenueall you need to do is divide the total revenue by how many orders you have for the day.
Dynamic pricing would add friction to the guest experience, according to Capterra’s 2023 Dynamic Pricing in Restaurants. Sixty-five percent of consumers say dynamic pricing would make the decision of where and when to eat more difficult; 63 percent say it would make it harder to budget their restaurant spending.
Good words sell food. The data to analyze with food is the following: food sales, food costs, sales mixture, food inventory, cost of goods sold, menu pricing, invoice reviews for accuracy of pricing, stock on hand, beginning and end of day protein counts, and daily sold items. Purchasing of Foods.
Due to many factors including inflation and supply chain challenges, restaurant owners and operators have been faced with tough choice about raising menu prices. As foodprices rise, restaurants should try to stay within their target ratio for food cost to gross food revenue in order to maintain target profits.
The role these marketplaces have played during the pandemic, delivering restaurant orders right to people’s front doors, has become invaluable to many consumers. Pre-COVID-19, paying expensive delivery fees was not an issue as food delivery was not a large part of a restaurant’s revenue stream.
This "Super" special edition of Modern Restaurant Management (MRM) magazine's Research Roundup has a Super Bowl theme. 11, 2024, comparing it to the average Sunday in 2024 and found that: Wings win MVP with an 87 percent increase in sales The average price of wings ordered increased 18 percent.
To stay in the know, 46 percent of today’s diners want the ability to view their loyalty point balance, 48 percent want to place a delivery request and 56 percent want to track their order from their mobile device. The Index revealed 57 percent of consumers have canceled a delivery order after seeing the additional fees.
While there was a brief dip in consumer awareness of menu price increases in late 2024, the spring of 2025 has seen a moderate rise, affecting dining habits and consumer perceptions of value. “With rising prices tied to eggs and imported goods, restaurants will need to think creatively about their menus,” Fink said.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Meanwhile, a fine-dining steakhouse targeting business professionals will prioritize a refined menu, premium pricing, and marketing efforts that focus on corporate events and high-end experiences.
“Through expansive experiences that inspire our guests paired with the ambiance of the space and the food on the plate, we’re setting new standards for the industry and creating truly spectacular moments for all who enter our restaurants and bars.” That’s where the NEXT Flavor Report comes in.
Independent restaurants have always been cornerstones of community, providing anything from comfort foods to places to unwind, but despite their vital role in society, adapting to the challenges continues to be a struggle. Embracing innovation without losing the personal touch that makes independent restaurants special. The challenge?
If youre one of the thousands of restaurants that added online food delivery in recent years, you might be wondering: is it actually helping my business grow? These metrics give you a clear picture of your delivery performancefrom order volume and customer retention to delivery speed and profitability.
A bar is a profitable business option if you’re looking to enter the food industry. It just goes to show how important drink pricing and cost management are to maximizing profits. Start by tracking all the income your bar generates, including sales from drinks, food, and any additional services.
Keeping menus updated across various online ordering systems and third-party delivery apps can feel like a never-ending game of catch-up. Manually updating menus across multiple online ordering channels is tedious, time-consuming, and prone to mistakes. Without it, updating a menu is a long and laborious process.
The survey covers how diners discover new restaurants (plus what sources they trust for recommendations), what diners want to get out of the experience of dining out (including pictures for social media), how inflation has affected dining, approaching dining abroad, and what food trends may currently be on the rise.
Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? Restaurants collect a ton of customer data.
Online ordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. In 2025, the US online food delivery market is expected to reach $424.9 Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. billion in revenue.
"These tariffs could deeply affect the food service and hospitality industries on both sides of the border," Alex Thalassinos, President of Silverware POS, one of the first tech providers dedicated to Canada’s hospitality industry, told Modern Restaurant Management (MRM) magazine.
Are you doing all the right thingsserving amazing food, delivering top-notch service, crafting perfectly balanced drinksbut the tables still arent filling up like they should? The problem isnt your food or serviceits visibility and customer engagementand were going to help you fix that. Upload high-quality photos.
In this guide, youll learn how to use ChowNow tools along with a handful of other effective strategies to increase order volume, boost your current customer traffic, and grow your overall sales. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.
The food and beverage industry is on a hiring frenzy. A recent study by The Bureau of Labor Statistics revealed that, despite regular hiring since this spring, the food and beverage industry still remains 1.5 In order to meet this massive shortfall, restaurants have had to up the ante on their recruitment drives.
But as we enter 2020, it’s important to recognize how digital technology drives our society and its major impact on consumer reactions and ordering habits. If the food looks good, they are more likely to drop some hard-earned cash on it. It’s been said that customers eat with their eyes. Reduce Turnaround Time.
Customers on average will order more menu items, resulting in a larger bill for the restaurant and a larger tip for the employee. Especially with buyers juggling 300+ ingredients each week, it can be difficult to stay on top of deals and prices. Luckily for restaurant managers, several tech solutions exist to cure this headache.
Adaptability became non-negotiable as takeout, delivery, and digital ordering shifted from secondary revenue streams to essential lifelines." – Sophia Goldberg, Founder and CEO, Ansa The big lesson I learned is that I've had to continue to adapt my pricing, because people are still watching their spending.
With rapid advances happening across various industries, including the food industry, you might be wondering: What does AI have to do with running my restaurant? It allows AI to understand and respond to human language, which is how virtual assistants can answer customer questions or take online orders. The short answer?
Adapt to Growing Price Fatigue Since the pandemic, controlling food costs has been a major challenge for restaurant operators. When prices for staple ingredients like chicken rose dramatically in 2023, restaurant operators were forced to increase their prices. Full-service menu prices climbed 4.5
After all, it’s not just the quality of your food that can keep customers coming back — 73% of diners base their satisfaction on the quality of service they receive. How do you prepare your team for special events or holiday rushes? How do you ensure compliance with food safety and hygiene regulations?
Make a Special Menu, Don't Include Everyday Things. To do that, you can collaborate with your chef to come up with some happy hour specials that are both delicious and unique. Don't forget that the happy hour crowd is a price-sensitive bunch. Change Up Happy Hour Specials Every Week.
Takeout orders increased 46 percent Shift in Guest Dining Preferences for Valentine's As restaurants prepare for Valentine's Day, new data from Tock reveals a clear shift in guest dining preferences and booking patterns. Analyzing data from full-service restaurants on Feb. contributing 21 percent of total transactions.
Neiman highlights the role of technology-powered tactics such as upselling menu add-ons and optimizing digital ordering in addition to using collected data to better meet the needs of the still-value conscious guest. To do so, they must evaluate how value can be derived outside of price point.
Social media is a great place to share any winter or holiday specials you’re offering, creating more buzz around your business. Many customers are less likely to go out and sit at a restaurant when temperatures are harsh, and would rather order delivery or curbside takeout if the option is available.
Everything from food to labor is getting more expensive, which means restaurant margins are tighter than ever. The right marketing strategy helps you get the most out of every dollar by increasing customer retention , boosting order volume, and encouraging repeat visits. What price points are they comfortable with?
Have you noticed how food delivery apps are becoming essential in attracting and retaining diners? In this article, we’ll show you exactly how to create a food delivery app tailored to your restaurant’s needs, while staying competitive in a booming industry. The global online food delivery market size was valued at USD 221.65
As a restaurant, you’ve got the opportunity to feed into that joyful excitement with special events for the season, so grab the chance before the winter holidays takeover! Serve Special (Spooky) Food and Drinks. Half the fun of Halloween is dressing up in something special. Partner for the Party.
David Portalatin, NPD Food Industry Advisor and author of Eating Patterns in America, said there are three ways consumers are responding higher menu prices: they trade down to lower-priced items; cut back on the number of items ordered; or reduce restaurant visits altogether. Increase in specials and promos.
Come June, the Labor Department's Consumer Price Index saw that annual rate climb even further to 9.1 In the 2022 Q2 Trends Report , nearly one in three consumers reported ordering "more or much more" from their favorite QSRs (up from 21 percent in Q1). Consumers see a drop in gas prices , bringing them back to drive-thrus.
Using technology to facilitate contactless payments, online ordering, and quick table rotation can increase consumers’ satisfaction and loyalty. Also, consider providing curbside, takeout, or delivery services in addition to flexible and quick ordering and delivery alternatives, including online, phone, or in-app ordering.
The brand has two locations – Aspen and Parker– and specializes in Danish baby back ribs and our in-house smoked meats with homemade side dishes. “Our marketing plan has always been to get new people to try our food,” he said. We advertised in local papers, supporting youth sports and wrapping our vehicles.
Are your regulars ordering the same drink and entree every time they come in? An easy way to collect customer emails is through your online ordering system. 1) Pop-Up Collaborations Partner with other local businesses, like a bakery, brewery, coffee shop, roastery, or food truck, for exclusive menu items or drinks.
With gas prices over $4 a gallon, a drop in drive-thru traffic is not surprising, and our historical data shows a positive correlation. Weekly delivery orders declined, and QSRs also saw much less of Gen Z in the past quarter, with visits dropping by more than half. But the drop in Gen Z's frequency is notable.
Optimize Mobile Ordering Creating and executing a convenient mobile ordering experience for your customers is extremely important, and it will keep them coming back for ease of use and accessibility. Gen Z in particular, as a tech-savvy group, are experts when it comes to navigating mobile ordering experiences.
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