7 Shifts

OCTOBER 22, 2024

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

MARCH 11, 2022

While the top three third-party delivery services dominate the food delivery market , 70 percent of consumers prefer to order from a restaurant’s own website or mobile app, and 52 percent of US diners trust those websites and apps more than other portals. Increased Emphasis on Online Ordering.

2022 520

2022 Marketing Fast Casual Mobile Ordering 520

Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. Let me walk through a few of these changes. Be Driven by the Right Data.

Marketing 508

Marketing Email Marketing Loyalty Program Point of Sale 508

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

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2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

JANUARY 20, 2025

The reality is, these vendors make a healthy profit off every sale, and many are willing to negotiate if you know how to play the game. Start by asking your distributor sales representative for a usage report covering the past twelve months, often referred to as a “Descending Dollar Usage Report.” billion, reflecting a 4.7

Operations 418

Operations Beverage Point of Sale Pricing 418

Modern Restaurant Management

AUGUST 22, 2023

Based on all the buzz, it’s touted as AI-mazing for marketing. This has led many businesses to view it as a marketing magic bullet to solve their revenue woes. AI can be used to analyze social media data to identify trends and user sentiment, monitor customer feedback and track the success of marketing campaigns.

Marketing 419

Marketing Social Media Point of Sale Customer Service 419

Modern Restaurant Management

FEBRUARY 15, 2022

But while some may predict a future with burger-flipping robots, it’s hard to imagine tech taking the place of a skilled line cook, experienced server, or seasoned marketer. Digital Ordering to Eliminate Friction Points for Cashiers. At full-service restaurants, servers are responsible for crucial tasks.

Technology 563

Technology Loyalty Program Fast Casual Email Marketing 563

Modern Restaurant Management

DECEMBER 31, 2024

Read on for predictions from industry insiders that include chili crunch, black limes, newstaglia, stealth health, and elevated snacking. Culinary and Cocktail Trend Forecasts Kimpton is returning with its annual Culinary + Cocktail Trend Forecast highlighting predictions from its global team of restaurant and beverage talent.

2025 450

2025 Beverage Fine Dining Guest Recovery 450

ChowNow

MARCH 7, 2025

When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests. The more you understand your customers, the better you can fine-tune your marketing and pricing strategies. Restaurants collect a ton of customer data. You can increase revenue.

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

Modern Restaurant Management

NOVEMBER 4, 2021

By bringing together CRM data as well as location data, marketers can begin to piece together a more well-rounded picture of their customers and their preferences. And as restaurants pull more sales through their digital menus they benefit from additional first-party data, stronger customer relationships, and margin expansion.

Mobile Ordering 508

Mobile Ordering Marketing Menu Fast Casual 508

Modern Restaurant Management

MARCH 15, 2022

The value of the cryptocurrency market almost tripled in 2021 , with digital currencies having the potential to achieve returns higher than the stock market. With cryptocurrency, Landry’s diners will be able to earn one point for every dollar they spend. Once they earn 250 points, they are rewarded with $25 in bitcoin.

Food Supply 592

Food Supply Point of Sale Supplies Food Safety 592

ChowNow

JANUARY 23, 2025

Regular customers make up the backbone of any restaurants sales , but if you put a group of restaurant owners around a table, the conversation inevitably focuses on growth through new customer acquisition. Sales: 80% of sales typically come from 20% of clients. Marketing = tons of your money. Thats huge!

2025 195

2025 Loyalty Program Operations Email Marketing 195

ChowNow

APRIL 15, 2025

Cost of Goods Sold (COGS) Cost of Goods Sold tells you how much it actually costs to make the food and beverage sales you sell. Sure, instincts matter, but lets be honest, following your intuition is really just a guessing game, and eventually, a strong hunch will turn out to be a bad judgment.

Operations 195

Operations Email Marketing Point of Sale Online Ordering 195

Modern Restaurant Management

JANUARY 24, 2025

Sales of induction stoves are on the rise in the U.S., representing 18 percent of sales in 2023. Last year, the global induction cooktops market was valued at more than $9B, and is expected to surpass $15B by 2032. Why are these courses being added now and what is a broad overview of what they will cover?

Sustainability 448

Sustainability Food Equipment Design 448

Modern Restaurant Management

JUNE 8, 2021

While third party providers offer increased exposure for many restaurants and can help to widen service and delivery areas, this comes at a cost: third party providers can charge up to 30 percent in fees per sale. So how can restaurants avoid these fees? By using loyalty programs as a way to encourage customers to order directly.

Loyalty Program 531

Loyalty Program Point of Sale POS Email Marketing 531

Modern Restaurant Management

JANUARY 16, 2025

While this helps lower their carbon footprint, a good portion of all those produced goods must be moved from point A to point B. While this helps lower their carbon footprint, a good portion of all those produced goods must be moved from point A to point B. In the U.S.,

Sustainability 251

Sustainability Delivery Food Recycling 251

Culinary Cues

SEPTEMBER 30, 2024

Typically, we like to point the finger at someone or some group for our kitchen table woes, but no matter the promises and the good intentions, those third parties rarely improve the situation to our liking. Strict economics would require most people to think hard about spending that kind of money.

Pricing 413

Pricing Marketing Insurance Seasonal Menu 413

Modern Restaurant Management

JULY 9, 2024

Will the summer sun heat up sales? Positive net sales in May (+1.9 ” To optimize your menu using value or bundled meals, remember the 3M’s: Measure, Market and Monitor. Additional insights into QSR sales, traffic, and pricing trends are in the Revenue Management Solutions June Trend Report. percent YOY in May.

Point of Sale 474

Point of Sale 2024 Consumer Goods Pricing 474

Modern Restaurant Management

MARCH 25, 2022

As the impact of the pandemic wanes, restaurant owners should evaluate the contactless service options they implemented to keep customers and staff safe to see how they can help drive sales. While QR codes are a great tool for contactless service, they have a wide variety of uses, particularly when it comes to marketing. At least 63.6

Social Media 539

Social Media Mobile Ordering Email Marketing Kitchen Safety 539

ChowNow

FEBRUARY 13, 2025

Identify your biggest pain points. Are you aiming to speed up service, cut labor costs, or increase online sales? If customer retention is a priority consider a digital loyalty program or automated marketing tools. Can it increase sales or customer retention? Start by pinpointing where your restaurant struggles the most.

2025 195

2025 Technology Loyalty Program Mobile Ordering 195

ChowNow

MARCH 27, 2025

Somewhere in between is the number that makes sense for your food costs, your market, and your restaurants unique position. Menu pricing shouldnt be a guessing gameit should reflect the real costs of running your restaurant, what your guests are willing to pay, and where you stand in the local market.

Pricing 195

Pricing Menu Point of Sale Customer Experience 195

Modern Restaurant Management

FEBRUARY 24, 2025

Businesses can now utilise reservation platforms that seamlessly integrate booking, point-of-sale (POS), and customer management systems. Restaurant no-shows are a silent killer of hospitality profits. billion in annual revenue losses, according to Zonal and CGA's GO Technology report.

Book 385

Book Reservations Communication Customer Experience 385

ChowNow

MARCH 27, 2025

Without KPIs, spotting inefficiencies in your workflow is nearly impossibleleaving you without the data needed to make informed decisions and grow your online sales. If youre one of the thousands of restaurants that added online food delivery in recent years, you might be wondering: is it actually helping my business grow?

Delivery 195

Delivery Online Ordering Loyalty Program Food 195

Modern Restaurant Management

MAY 24, 2024

Brands like McDonald's, Pizza Hut, Domino's, Starbucks, and others invest and implement customer retention strategies to hold the market share. It increases the restaurant sales and builds a loyal customer base. This customer loyalty stays strong, negating the changing market landscape.

Loyalty Program 438

Loyalty Program Point of Sale Email Marketing Customer Experience 438

Modern Restaurant Management

FEBRUARY 22, 2021

For many, the idea of marketing was non-existent. The idea of marketing became common. Future : Smart restaurants will begin to leverage their hard won customer data from their QR menus, POS, and marketing initiatives to lower cost of customer retention to drive growth. Past : Paper menus were the norm. Google loves content.

Online Ordering 568

Online Ordering Point of Sale POS SEO 568

Modern Restaurant Management

JANUARY 4, 2022

Typically, customer data is collected by the point of sale platform and website, along with other online properties, apps, and third-party platforms. Armed with the right information, restaurants can develop hyper-targeted marketing campaigns triggered by behavior from the point of acquisition throughout the customer lifecycle.

Point of Sale 539

Point of Sale Customer Service Email Marketing Website Management 539

Modern Restaurant Management

MARCH 30, 2022

Restaurants are making use of workflow automation to increase efficiency in numerous ways inlcuding customer service automation and sales and marketing automation. Sales teams and marketers are deploying sales and marketing technology to automate the customers' journey and accelerate conversions.

Front of House 450

Front of House Social Media Email Marketing Point of Sale 450

ChowNow

FEBRUARY 28, 2025

In 2025, the US online food delivery market is expected to reach $424.9 Since 2014, online ordering has grown 300% faster than dine-in and now accounts for roughly 40% of restaurant sales. Online ordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. billion in revenue.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

Modern Restaurant Management

JULY 12, 2022

This can be done by calculating your restaurant’s food cost percentage and cost of each dish using reports and data that an integrated point-of-sale can provide. Keep things running smoothly by using an integrated point-of-sale system that allows you to do everything in one place. Be In Charge of Your Own Marketing.

Loyalty Program 558

Loyalty Program Online Ordering Point of Sale Customer Experience 558

Modern Restaurant Management

JUNE 16, 2022

In March 2022 alone, sales for meal delivery services increased six percent year over year, collectively, with 51 percent of U.S. consumers’ meal delivery sales, followed by Uber Eats, which gained 24 percent. meal delivery market, making Uber’s total market share 27 percent. meal delivery consumer spending.

Online Ordering 472

Online Ordering Point of Sale Management Management 472

Lavu

APRIL 17, 2025

Personalized restaurant marketing using POS data is a powerful way to drive sales and foster customer loyalty. By tapping into the insights your POS system provides, you can tailor marketing efforts that speak directly to the needs and preferences of your customers. Here’s how: What is POS Data?

POS 78

POS Loyalty Program Marketing Point of Sale 78

Modern Restaurant Management

MARCH 3, 2025

First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. We want a new brand to hit the market with impact.

Social Media 251

Social Media Customer Experience Email Marketing Loyalty Program 251

Modern Restaurant Management

OCTOBER 19, 2021

A major pain point for our clients has been navigating regulatory compliance issues such as corporate officer updates, alcohol license and permit renewals, and training team members in proper alcohol service protocol. Market … Responsibly. In some cases, licenses may no longer be readily available. Know Your Protocol. ID, Please?

License 539

License Point of Sale Employee Relations Restaurant Law 539

Modern Restaurant Management

JUNE 9, 2022

In a restaurant world filled with heavy hitters armed with deep pockets and marketing power, it can seem difficult for smaller concepts to compete. But independently owned, more agile operations can out-maneuver big brands by leaning on their point of sale (POS) platforms to increase sales and expand their client bases.

Front of House 490

Front of House Point of Sale POS Online Ordering 490

Modern Restaurant Management

JUNE 10, 2021

The choices restaurants make today on how to invest in marketing and leverage various food sales channels will have profound impacts for years to come. An emerging metric of success in the restaurant analyst community will be surrounding “percent direct digital” sales.

Airlines 493

Airlines Consumer Goods Point of Sale Hotels 493

Modern Restaurant Management

SEPTEMBER 27, 2023

Finding, training, and retaining quality staff is a constant challenge in today’s job market. To help alleviate this issue, searching for new ways to grow the business and stay competitive in a saturated market should consistently be a priority. Your own personnel shouldn’t be your only focus, however.

Cash Management 519

Cash Management Restaurant Law Food Safety Point of Sale 519