article thumbnail

Merch with a Mission: Creating Brand Ambassadors

Modern Restaurant Management

"Merchandise is more than just a revenue stream — it’s a way to deepen the connection with your customers and expand your brand’s reach." The idea for a dedicated merch program originated from my belief that a brand isn’t just a physical space or a menu—it’s a lifestyle.

article thumbnail

Why Data Is the Secret Ingredient for Successful Loyalty Programs

Modern Restaurant Management

Elevating Loyalty Programs with Branded Merchandise With fierce competition for customer attention and more restaurants utilizing loyalty programs, picking the right rewards can make or break a program. This is where the hidden hero of loyalty programs comes in: branded merchandise.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Calculate and Improve Your Bar’s Profit Margin

7 Shifts

Reevaluating the prices of your drinks and knowing the types of drinks you sell can help you earn more for each bottle, as well as implementing portion control and even redesigning your menu. Calculate the cost of each drink on your menu, including the cost of the alcohol, garnishes, mixers, and anything else that goes into the drink.

article thumbnail

Restaurant Innovation That Goes Beyond Menu Items

Modern Restaurant Management

We gravitate that way in our thinking towards other areas of our business, including looking at new products to add to our menu. Let’s take a look at some non-product ways of bringing value to our customers and spark some innovative thinking beyond your menu offerings. Was the menu confusing or the ordering process complicated?

article thumbnail

The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

The Backdoor “Secret” Menu features six secret menu items currently, and they are exclusively available for dine-in to The Velvet Room (Velvet Taco’s loyalty program) mobile app users only. Exclusivity can apply to more than just menu items. Additionally, the Backdoor “Secret.”Menu

article thumbnail

How to Create a Successful Visual Brand for Your Restaurant in 2020

Modern Restaurant Management

But, if you have a playful style that could be embodied by a mascot character, consider developing a fun mascot figurehead to speak directly to your customers from your social media posts, signage, menu, website, and maybe even merchandise. Your Menu. And, don’t forget your online menus. Your Website. Your Signage.

2020 555
article thumbnail

Five Ways for Restaurants to Thrive When Offices Reopen

Modern Restaurant Management

Reinvent Your Catering Menu. Rethink your catering menu. Merchandise new take-out procedures that will make customers feel more secure — such as curbside pickup and mask and glove requirements. Keep Your Menu Fresh. Disrupted supply chains may affect your menu.