article thumbnail

How to Create a Successful Visual Brand for Your Restaurant in 2020

Modern Restaurant Management

But, if you have a playful style that could be embodied by a mascot character, consider developing a fun mascot figurehead to speak directly to your customers from your social media posts, signage, menu, website, and maybe even merchandise. Make it easy to find important things like your menu, location, phone number and hours of operation.

2020 555
article thumbnail

86 Your Brand Issues: How to Build Cohesive, Memorable Brands that Resonate with Guests

Modern Restaurant Management

The restaurant needs cohesion, from signage to menu design to uniforms. We created a simple menu focused on a brand experience that merged nostalgia with modern efficiency. For instance, your menu needs to have the same voice as your social media. This is also typically when we decide on the restaurant’s name.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Restaurant Giants Declare War on Digital Chaos

Modern Restaurant Management

Unified systems streamline internal operations and customer-facing processes, including: Customer ordering : Fragmented interfaces across different POS systems, mobile apps, and kiosks transform into consistent enterprise-wide digital platforms that maintain identical functionality, menu offerings, and loyalty rewards at every location.

article thumbnail

‘A Core Tenet of the Hospitality Space Is that You Focus on People Over Profits’

Modern Restaurant Management

Approximately 70 percent of the menu items at the breakfast and brunch brand with 34 locations features eggs as an ingredient. Not only does that better ensure brand uniformity in what's coming out of the kitchen, but it can protect franchisees from soaring food costs when the market starts to rise."

article thumbnail

‘A Core Tenant of the Hospitality Space Is that You Focus on People Over Profits’

Modern Restaurant Management

Approximately 70 percent of the menu items at the breakfast and brunch brand with 34 locations features eggs as an ingredient. Not only does that better ensure brand uniformity in what's coming out of the kitchen, but it can protect franchisees from soaring food costs when the market starts to rise."

article thumbnail

OUR DAILY BREATH: POST COVID KITCHENS – GET READY

Culinary Cues

Hand washing will become an even more critical standard in restaurants. [] REQUIRED OUTSIDE LAUNDERING OF UNIFORMS. Gone will be that favorite T-shirt as a uniform of choice, unwashed shoes, baseball caps, or cargo pants and shorts. [] WORK SURFACE SANITATION PROTOCOL AND TESTING.

article thumbnail

Menu Engineering: The Science of Optimizing Your Menu to Maximize Profit

7 Shifts

Menu engineering: while the name might suggest you need to go to college at MIT to be good at it, is actually a common and essential task that all restaurateurs should regularly undertake. Menu engineering can be simplified as the steps taken to increase the profitability of a restaurant menu. Menu Pricing and 2.

Menu 279