Modern Restaurant Management

FEBRUARY 25, 2025

billion in revenue every year due to inadequate digital engagement across key consumer channels such as search engines, social media platforms, and review sites. We can break down the platforms that matter into three categories: search, social, and hybrid. SOCi's 2024 Local Visibility Index (LVI) reveals that the U.S.

SEO 324

SEO Social Media Customer Experience Customer Service 324

Modern Restaurant Management

APRIL 4, 2025

Modern Restaurant Management (MRM) magazine asked Murray for her insights on how and why to change a restaurant’s concept, social media marketing, and more. I’ve also taken surveys on social media and asked people what they wanted to see and eat. They are the ones leaving reviews and making social media posts.

Social Media 221

Social Media Customer Service Customer Experience Influencer 221

7 Shifts

OCTOBER 26, 2022

In the current economy and post-pandemic landscape, frustration and dissatisfaction are present among all involved parties. Customers denounce “tipping screens” on social media, saying that it's too much. Harassment has always been present in the restaurant industry. Tipping has a complicated past, present, and future.

Presentation 486

Presentation Tip Distribution Restaurant Law Back of House 486

7 Shifts

JULY 20, 2024

With over 5 billion people using social media globally, platforms like Facebook, Instagram, and TikTok have become necessary tools for businesses to reach customers. From introducing your restaurant to fulfilling orders, you can use social media to drive more traffic to your establishment, in-person and digitally.

Social Media 221

Social Media Customer Experience Seasonal Menu Customer Service 221

Restaurant Engine

FEBRUARY 5, 2025

Plate presentation matters. In one study , more than 50% of people say that social media, like Instagram, influences their dining choices. Your success is also about presentation. You know that presentation inside your restaurant is key, but did you know its also key in the social stratosphere?

Social Media 52

Social Media Presentation Website Management Customer Experience 52

Goliath Consulting

JANUARY 1, 2020

With more than 79% of the US population now using Facebook, Instagram or Twitter 1 and users projected to increase to 257 million by 2023, restaurants can no longer afford not to invest in their social media presence. In fact, more than 63% of restaurants reported to have used social media to market their business in 2018 2.

Social Media 230

Social Media 2006 2016 Website Management 230

Modern Restaurant Management

JULY 30, 2024

Restaurants receive huge amounts of feedback from customers — in survey responses, via social media, on review sites, and more. But 1,500 reviews, plus thousands of survey responses, not to mention social media mentions, is unmanageable for most businesses. What do they think about the menu on social media?

Social Media 491

Social Media Customer Experience Customer Service Franchise 491

Modern Restaurant Management

APRIL 23, 2025

Serving alcohol is a fundamental part of many restaurant operations, but it also presents significant liability risks. As laws become stricter, technology evolves and social media increases public awareness and accountability, restaurant owners must adopt proactive measures to ensure responsible alcohol service.

Serving 221

Serving Restaurant Law Insurance Employee Relations 221

Restaurant Engine

NOVEMBER 27, 2024

According to one survey , 62% of respondents check a restaurant’s social media before deciding to dine there. In addition, 42% of respondents prefer social media to search engines when they are looking for new restaurants. They plainly show the importance of social media for your restaurant.

Social Media 59

Social Media Website Management Customer Experience Take-out 59

Modern Restaurant Management

DECEMBER 31, 2024

Check out some of the insights driven by the social response below: Gen Z says ranch is overrated, but there’s a catch. TikTok-To-Table : As soon as August arrived, so did a wave of consumer obsession for social media’s viral “Cucumber Salad” trend.

2025 450

2025 Beverage Fine Dining Guest Recovery 450

Modern Restaurant Management

DECEMBER 10, 2020

As a tool that collects a customer's demographic data, email address, contact information, social media details and more, CRM allows restaurant owners to use that data to solicit reviews, communicate regularly and run promotions through email and text. Prioritizing Social Media. With over 2.7 With over 2.7

Marketing 563

Marketing Social Media Website Management SEO 563

Modern Restaurant Management

JANUARY 24, 2023

Many depend on social media reviews and posts about a particular restaurant before deciding whether they will dine there or not. Nearly half of your market depends on social media comments for their restaurant reviews. If you’re using social media listening tools, what does a search for your brand name generate?

Social Media 493

Social Media Website Management SEO Customer Experience 493

Modern Restaurant Management

SEPTEMBER 16, 2020

If they have outdoor dining and require all of their staff to wear masks and gloves, practicing social distancing in the restaurant, they should prominently display those things everywhere. Lastly, put up a sign that says your restaurant is open and practicing social distancing. Doing these things accomplishes that and then some.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

ChowNow

FEBRUARY 13, 2025

You find one that looks promising, but theres no websitejust a few scattered social media posts. A common mistake among restaurant operators is thinking that a social media account alone will be enough to satisfy customersbut there are problems. Here are the seven biggest benefits of having a website for your restaurant.

Social Media 195

Social Media Online Ordering SEO Email Marketing 195

Modern Restaurant Management

NOVEMBER 24, 2020

Does your dining room layout need a social distance inspired layout? Investing in digital marketing efforts, prioritizing Google ads, SEO and paid social media advertising can go a long way to reach new audiences during this challenging time. Should you consider entering the food truck business?

Cash Management 576

Cash Management Social Media Seasonal Menu Food Truck 576

Modern Restaurant Management

JANUARY 3, 2024

Let’s look at some of them: relaxing with a cup of coffee ordering food home strolling with a drink in the park holding a meeting hanging out with friends in the evening going to a concert taking photos for social media. A social media presentation is crucial. Let’s look at two examples.

2024 520

2024 Social Media Customer Experience Events 520

Modern Restaurant Management

FEBRUARY 25, 2022

Social media platforms will play just as significant a marketing role for restaurants in 2022. Facebook continues to dominate but is losing younger consumers rapidly, while Instagram continues to be the most important social platform for restaurants. The Importance of Instagram. That’s going to mean: Using unique decor.

2022 531

2022 Marketing Email Marketing Social Media 531

7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Make sure to add a clear sign-up form to your website and promote it on your social media channels. These social media personalities have loyal followers who trust the restaurants they suggest.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

DECEMBER 5, 2024

This shift in preferences presents in-store bakeries with a prime opportunity to refresh their offerings and boost seasonal sales through various channels. Enhancing the In-Store Experience Visual appeal is a key driver of consumer interest, especially in the age of social media.

Seasonal Menu 221

Seasonal Menu Consumer Goods Customer Experience Social Media 221

Modern Restaurant Management

MAY 28, 2021

Plus, using pictures of your restaurant and food on social media is a great way to get noticed and spark digital conversations. Consider the fact that nearly 50 percent of diners are influenced by social media. Optimizing your website and social media pages. Researching current marketing trends.

Social Media 546

Social Media Website Management Mobile Ordering Food Order 546

Modern Restaurant Management

FEBRUARY 21, 2020

And today, social media needs to be at the very centre of any comprehensive strategy – the majority of audiences hang out on social media, and platforms such as Instagram provide the perfect opportunity to raise awareness about your event and drive attendance. Identify Your Target Audience. Use Various Visuals.

Events 472

Events Social Media Entertainment Take-out 472

Modern Restaurant Management

NOVEMBER 18, 2020

Third party endorsements, like those from earned media, keep your name prominent during a recession or time of change. Additionally, contributing to your social media, blogs, and industry groups allows you to further build and develop relationships. This is also a great time to discover what they are searching for.

Social Media 563

Social Media Consumer Goods Events Education 563

Modern Restaurant Management

SEPTEMBER 24, 2020

Even as restaurants reopen to some on-premise dining, takeout presents distinct advantages: Takeout can help make up for those “missing tables” resulting from social distancing requirements, even as it requires less of a restaurant’s biggest expense item: labor. Make Takeout a Social Event.

Coupons 596

Coupons Social Media Online Ordering Customer Experience 596

EATER

APRIL 11, 2025

In food media, youre always a stones throw away from someone talking about how food brings people together. Its a minefield out there, and for diners looking to spend ever-dwindling cash on a meal where they cant even guarantee theyll like their dining companions, a communal table presents an extra calculation.

Fine Dining 262

Fine Dining Seating Dine-in Cash Management 262

Modern Restaurant Management

OCTOBER 15, 2020

To further reinforce the importance of search, Google recently shared that one in two restaurant visits is digitally influenced during their presentation at MUFSO 2019. In a way, brands need to think of themselves as media companies. Beyond unique creative, social media advertising can help your brand engage with new audiences.

Delivery 558

Delivery Social Media Loyalty Program Customer Service 558

Modern Restaurant Management

NOVEMBER 15, 2023

Run Social Media Ads Social media is a huge part of people's lives today, so it's an important place for any virtual restaurant to be present. Millions of people use social media daily, so strategic ad campaigns can help you reach more customers and boost brand awareness.

Marketing 492

Marketing SEO Social Media Mobile Ordering 492

Culinary Cues

JANUARY 8, 2021

will have the upper hand when it comes to securing those prime job opportunities. [] SOCIAL MEDIA SAVVY. Bending to the market, changing in an instant, adopting other people’s ideas, and seeking out new ways of preparing and presenting food will become the new norm. Can you leave your old habits behind? [] SANITATION ADVOCATE.

2021 476

2021 Social Media Kitchen Safety Restaurant Law 476

ChowNow

FEBRUARY 12, 2025

Today, customers rely on Google searches, online reviews, and social media to decide where to eat. By defining your ideal customer, you can tailor your branding, social media content, and promotions to resonate with the right peoplerather than wasting marketing dollars on an audience that isnt a good fit.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

MAY 26, 2020

The National Restaurant Association recently issued guidance on food safety and social distancing precautions as restaurants begin their reopening planning efforts – preparing for significant shifts in the traditional dining experience.

Social Media 519

Social Media Coupons Customer Service Customer Experience 519

Modern Restaurant Management

MARCH 8, 2023

That’s why social media can be a game-changer for the hospitality industry. Creating engaging experiences is vital for restaurants looking to stay competitive today, and social media is a great place to begin and end those experiences. Today, consumers often begin the journey to your restaurant on social media.

Social Media 450

Social Media Customer Experience Website Management Customer Service 450

EATER

MARCH 12, 2025

The concept was all but guaranteed to become a social media sensation: Like a bottle of pricey booze, Sir Wieners tower is brought to the table by servers wielding sparklers. We wanted something that would capture on social media very well and that would potentially go trending which it did, says Sir Wieners owner TJ Dinch.

Social Media 305

Social Media Sports Bar Employee Relations 305

Modern Restaurant Management

JANUARY 22, 2020

The Increasing Role of Social Media. Since the tech-savvy youth tend to be on their phones at all times, being present in social media will help you establish a stronger presence among the younger generation.

Customer Service 440

Customer Service 2020 Social Media Mobile Ordering 440

Modern Restaurant Management

NOVEMBER 7, 2023

The landscape of digital marketing is constantly evolving, presenting both challenges and opportunities for restaurant operators. Invest in an Online Presence Social media platforms provide an unparalleled opportunity to get in front of the right audience at the right time. In many cases, trends are a good thing.

Marketing 508

Marketing Social Media SEO Front of House 508

Modern Restaurant Management

MAY 10, 2021

This presents an opportunity for foodservice operations to stand out by elevating guest experience in the age of COVID-19, giving consumers a sense of exceptional service and memorable experiences they used to source from restaurants. The area of restaurant operation that presents the most opportunity for improvement is takeout and delivery.

Food Safety 487

Food Safety Customer Experience Customer Service Entertainment 487

Social Hospitality: Restaurants

JUNE 22, 2020

The image-based social network now has a revenue of approximately $6.84 To start out with any kind of social media for business, planning is key. Ever since Chris Messina’s #barcamp hashtag turned up on social media in 2007, hashtags have been big business for marketing. Plan Ahead. Conclusion .

Marketing 440

Marketing Social Media Advertising 2007 440

ChowNow

APRIL 25, 2025

Its the sum of everything about your restaurant, from your menu design and decor to the tone you use when replying to comments on social media or greeting customers walking through the door. It should be present everywhere your customers interact with youonline, in person, and in all the little moments in between. Words matter.

Mobile Ordering 195

Mobile Ordering Social Media Email Marketing Customer Experience 195

Modern Restaurant Management

JULY 13, 2022

Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. Even in the best of times, it’s mostly been an uphill battle for single location restaurants to compete with chain franchises. Promotion and Loyalty Programs.

Franchise 536

Franchise Franchising Operations Loyalty Program 536