July, 2019

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10 Digital Marketing Tips for Restaurants

Social Hospitality

Digital marketing has revolutionized the marketing landscape, especially for restaurants. Even if your restaurant is well established, you have to keep up with current marketing trends in order to remain competitive. Are you marketing your restaurant in the right way? Are you marketing to the right people. Here are 10 digital marketing tips for restaurants. 1.

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The Best Kept Secret of Restaurant Success

Embrace the Suck

The secret can be summed up in just four words: Join a Mastermind Group! ????. What is a Mastermind Group? Napoleon Hill is often credited with being the originator of Mastermind Groups, but the truth is Mastermind Groups have been around much longer. Hill had a straightforward definition: The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony.

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5 Sure-Fire Suggestions - Foodservice at its Finest

Sante

Burger.jpg. Author(s): Jeffrey Spear. Teaser: When was the last time you dined out, experienced remarkable service, incredible food, and left the restaurant feeling buoyed, impressed, delighted, and overwhelmingly satisfied? In this day and age, apart from those establishments employing celebrated chefs such as Thomas Keller, Barbara Lynch, Gary Danko, Dan Barber and Susan Feniger, finding remarkable culinary experiences in a sea of ordinary is difficult.

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Frozen Cocktail Recipes: How To Make Frozen Cocktails

Bottleneck Management

Summer is here, and we’re cooling down with two of our favorite frozen cocktail recipes: the frozen Moscow Mule and our house favorite frosé. Beat the heat by learning how to make frozen cocktails—we’ve got the frozen cocktail recipes below. How To Make The Frozen Moscow Mule. The perfect mix of sweet, spicy, and tart, the frozen Moscow Mule is one of our favorite frozen cocktail recipes.

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New DOL Final Overtime Rules: Quickstart Guide for Employers

There’s a new overtime salary threshold that will impact employers across the country. If you have an employee making less than $43,888 on July 1 or less than $58,656 on January 1, you’re going to have to start paying overtime. Download Paycor’s guide to learn: Which groups of employees are affected? How should you classify employees? Best ways to mitigate risk.

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Tips to Improve Financial Efficiency in Your Coffee Shop

Perfect Daily Grind

Does your café have excellent coffee? Great baristas? Is it a welcoming space where people like to meet? Managing a successful coffee shop means keeping track of a lot of different elements. And there’s always room for improvement. By evaluating some key areas of your café, you can improve your financial efficiency and potentially increase profits. Read on for some tips.

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Yes, (Guest) Chef: 3 Examples of Chef Collaborations That Worked

Open for Business

Check any restaurant’s event page and it’s likely you’ll see a chef collaboration event or even an event collaboration series. Though the idea of chef collaborations has taken off, the style and scope vary immensely depending on the restaurants and chefs involved. To get a sense of what makes a collaboration successful, we talked to three different restaurants to learn what works for them. .

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Sustainability: The art and science of reducing food packaging in all food service outlets

Future Food

Image via www.thelondoner.me. The art and science of reducing food packaging in all food service outlets. Single-use food & beverage packaging has always been a concern for the environment and with recent high profile campaigns seeking to ban single use plastics, governments are now looking to legislate in line with community expectations. The SA government looks set to be the first to draft legislation later this year banning certain single-use plastic products and intend to introduce into

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Generation Z vs Millennials – Wait, There’s a Difference?

Bar and Restaurant Coach

The first face-to-face interaction guests will have with your business will be, generally speaking, with some of your youngest employees. Generation Z are the 24 and younger hosts/hostesses, and servers who ARE the face of your business. Wouldn’t it be great if you actually understood who they are and how they can impact your day-to-day operations?

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Is Your Restaurant’s Search Engine Traffic Being Hijacked?

ChowNow

Google generates more than 100 billion visits to businesses’ websites every month. The search giant is the common denominator for customers looking for information about restaurants online. Whether someone is looking for a great burger to pick up on the way home or a returning customer wants to double-check your Sunday hours, they head to Google. . Third-party restaurant delivery marketplaces recognize the immense value that Google has for the food and beverage industry.

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New DOL Final Overtime Rules: Quickstart Guide for Employers

There’s a new overtime salary threshold that will impact employers across the country. If you have an employee making less than $43,888 on July 1 or less than $58,656 on January 1, you’re going to have to start paying overtime. Download Paycor’s guide to learn: Which groups of employees are affected? How should you classify employees? Best ways to mitigate risk.

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Boosting Coffee Shop Profits Through Engaging Retail Offerings

Perfect Daily Grind

Your shop’s been humming along smoothly for a while now. You have good coffee and a growing customer base that keeps coming back for more. But are you taking advantage of every opportunity to increase your sales and customer loyalty? . Most retail sections in cafés are underutilised, impractical, or downright non-existent. You may well be brewing good coffee, training your staff to upsell products, and carefully putting your high-profit snacks next to the till.

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Good Branding Is Good Business

Goliath Consulting

Your brand is your bond! It is easy to focus on and get caught up with your product or service because it is the deliverable; the tangible asset you deliver to your customer. But what about your intangible asset… your brand? The value of your brand is equally as important as the quality and care put into your product or service. And, forgetting to cultivate your brand or ignoring it all together can have a negative impact on your company’s reputation and bottom-line.

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REPORT: What Guests Want in a Dining Experience – and What Restaurants Are Getting Wrong

Open for Business

A restaurateur juggles a million different priorities, from marketing and menu building to delivering the best possible hospitality to guests. With all of the noise, one question that’s increasingly difficult to answer is this: Are you focusing on the right things? . Today, our partners at Toast released their industry report on Restaurant Success in 2019 , which analyzes survey responses from restaurant workers and restaurant guests across the nation.

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The Delivery Dilemma - Food Delivery in 2019

Future Food

The Delivery Dilemma - Food Delivery in 2019. Plenty of commentary has been written about food delivery, but now that we are over the honeymoon period, there are a couple of themes that have started to emerge: ? Some people love it: Time-poor consumers love it for the convenience, government ministers love the creation of flexible jobs while restaurateurs love the additional revenue streams.

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Join Full Course Navigator: Your Path to Professional Growth in Restaurant Leadership

Full Course Foundation is dedicated to nurturing excellence in restaurant leadership. Our Navigator program offers a wide range of resources tailored for professional growth. From high-quality training to personalized coaching, Navigator equips restaurant leaders with the tools they need to thrive in their careers. Unlock your potential with three months FREE access to Navigator by Full Course!

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Beer Enzymes: Enzymes In Brewing

Bottleneck Management

Who doesn’t love a good craft beer? But have you ever wondered how brewers get all those unique flavors into their beers? The truth is that brewers use enzymes. Beer enzymes are being used more frequently in the brewing process in recent years because they have been creating successful brews that are satisfying the current desires of craft beer lovers everywhere.

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Are Ghost Kitchens Helping or Harming Independent Restaurants?

ChowNow

Within the past two years, the number of restaurants in the US that offer online delivery has grown by an incredible 210%. Given this rapid increase, it’s not surprising that attitudes and business practices related to online ordering are transforming quickly, too. Many online delivery apps are no longer content to just provide ordering technology and delivery services.

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Restaurant Consumer Trends: Demographics, Lifestyle and Technology

The Restaurant Group

How Demographics, Lifestyle, and Technology are Changing Restaurant Consumer Trends. In general, demographics refer to quantitative characteristics such as age, gender, and geographic location used in marketing to segment large populations into small, marketable groups with similar characteristics and collectively influence many consumer trends, behaviors, and expectations.

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How to Safely Store and Handle Seafood at Your Restaurant

360Training

From your experience working at a restaurant, you probably know that all food items need to be safely stored and handled. But seafood requires extra care. To ensure the safety of your customers and those working around you, there are a few things to keep in mind when storing and handling seafood. Top 2 factors that affect seafood perishability. All food is perishable.

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Planning Your Restaurant's Path to Profitability

Speaker: James Kahler, COO of Full Course

Ever wondered where to splurge and where to safely conserve when it comes to operating and growing your restaurant? 🤔 Join James Kahler, COO of Full Course and industry visionary, in this new webinar where he'll talk all about best practices to invest in your restaurant's success! Whether you're a new business or an established restaurant, a seasoned pro or a rookie, you'll learn the keys to sustainable success in this competitive industry.

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Promoting Your Bar or Restaurant Using Trivia Nights

Next Restaurants

So, you’ve got a great menu and the right atmosphere, but you’re still seeing a lull in business. What gives? Chances are that many people are unaware of how awesome you are or, if it’s nice outside, they’re making other plans. This begs the question How do I get people in my venue? One of the answers to that question is by hosting a Trivia Night. Trivia Nights are a great way to get people into your bar and keep them coming back week after week.

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Unpacking Social Media: What Restaurants Need to Know in 2019

Open for Business

Social media is practically an obligatory topic for industry events and how-to articles, and for good reason: About half of all consumers learn about food through social networks, and last year, 63% of restaurants used social media for marketing.* While engagement and investment in social media are on a continuous rise, when it comes to using channels to build an audience and bring in new guests, the whole effort can feel crowded, noisy, and inexact. .

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Managing Invoices by Exception – an Exceptionally Good Idea

Hot Schedules

Blog. Managing Invoices by Exception – an Exceptionally Good Idea. Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings. A s any restaurant operator or manager knows, running the day-to-day comes with a million demands on your time.

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Customer & Industry Trends

Future Food

Customer and Industry Trends - Staying Relevant and Thriving. Customer and industry trends identified in the 2019 Eating Out in Australia report , highlight a disconnect between the perspective of both customers and operators. Yet it also offers some magnificent insights in staying relevant and thrive in what has always been a competitive market. Let’s start by looking at the key industry concerns.

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Top 5 Ways to Optimize Your Loyalty Strategy

Speaker: Lauren Barash, Vice President, Brand Marketing

In an ever-evolving industry, building and retaining loyal customers is critical to the success of any restaurant business. Join Lauren Barash, VP of Brand Marketing at Full Course, as she delves into the world of restaurant loyalty programs, and reveals the top five essential strategies to optimize your approach! This webinar will explore: Loyalty trends and what you should be focusing on 📊 Actionable insights and ideas to help you develop the most powerful and effective loyalty program

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Online vs. Print Advertising: What's Right for Your Auto Shop

Indoor Media

In this digitally-driven world, you might think that online advertising is the best way to go. Before you jump to conclusions, let’s take a few minutes to talk through the pros and cons of both digital ads and printed ads and how to know what’s right for your auto shop.

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The Wayward Somm: Those Drinks are Expensive for a Reason

Bevspot

Before joining BevSpot, Trevor Bernatchez spent over 15 years in the world of restaurants and wine retail. After becoming a Certified Sommelier in 2015, Trevor was looking for new challenges for his career in the beverage industry. As BevSpot’s Sr. Manager of Customer Education, Trevor uses his years of experience and education to help others become more successful with their bars and restaurants.

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Tips for Being More Inclusive in Your Restaurant Business

Next Restaurants

If your restaurant is running successfully, it’s easy to leave your marketing, business model, and hiring practices as they are. But a few intentional changes to your restaurant to promote diversity could make your business more inclusive, potentially leading to an improved restaurant culture, new customers, and an advantage over competitors. America continues to become more diverse, and minority populations are expanding.

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Don’t Be a Boardroom Mushroom

Aaron Allen & Associates

They say the best way to grow mushrooms is to keep them in the dark and feed them manure. Some restaurant boards are relegated to the same regimen. While it is essential for the restaurant board of directors and executive management teams to nurture a harmonious and balanced relationship — and this is how it works in most of the best-run businesses — there are also instances of an organizational culture where board members become complacent in being treated like mushrooms (kept in the dark and f

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2024 Restaurant Spending Trends to Stay Ahead of the Curve

How do you stay on top of what your customers are expecting when they step through your doors? Do you know what’s on their mind? How are you going to account for what they’re planning on doing months from now? As we head into 2024, price-related issues are still top-of-mind for restaurant customers after the inflation boom earlier this year. In this new report, we give you the latest insights on consumer spending trends, attitudes on tipping, and how you can respond.

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Yes, (Guest) Chef: 3 Examples of Chef Collaborations That Worked

Open for Business

Check any restaurant’s event page and it’s likely you’ll see a chef collaboration event or even an event collaboration series. Though the idea of chef collaborations has taken off, the style and scope vary immensely depending on the restaurants and chefs involved. To get a sense of what makes a collaboration successful, we talked to three different restaurants to learn what works for them. .

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Is this Your Hero’s Journey to Restaurant Success?

Ken Burgin

You’ve seen the story in Hollywood movies, adventure novels and the rags-to-riches business stories. They often follow a classic structure called ‘The Hero’s Journey’ – it’s been used since mythological times. Here’s how the structure works (watch the video first), and think about what parts of it you could share with customers and staff – they love to be inspired.

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Do Coupons Really Work to Increase Profits at Auto Repair Shops?

Indoor Media

Car maintenance can be expensive, which is why many car owners shop around for the best deal. As a savvy auto repair shop owner, you want their business. But the question is: will they choose your auto repair shop?

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