January, 2019

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Restaurant Storytelling: 5 Tips to Drive Customer Engagement

Social Hospitality

Restaurant storytelling is one of the most powerful tools to drive customer engagement. People are now able to share their stories with a wider audience due to innovations in technology and trends in social media. Customers want to know you and the real story behind why you do what you do. If you’re wondering how to increase your restaurant sales and build brand loyalty, storytelling is key.

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Does Coupon Advertising Work for Restaurants?

Indoor Media

Everyone likes a good deal, right? Which is why just about every restaurant either considers offering or actually runs special discounts through coupon advertising. Did you notice we said coupon advertising ? That’s right. Whether you think of it this way or not, a coupon is actually an ad for your restaurant with an incentive attached. And that can help you meet your ultimate goal: more butts in seats.

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LEADERSHIP IN RESTAURANT INDUSTRY

Food Business

As a business owner, you are told, “it’s lonely there”, “you wear lots of hats”. But again, no one sent you that memo. And most owners don’t get a degree in business to open their place. If you find you need a refresher in your role as an owner, then stay tuned. That’s what we’re talking about, here and now! In particular we’re going to focus on Servant Leadership.

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Best of 2018: Top Blog Posts from the Year

Sculpture Hospitality

To help you kick off 2019 , we’ve gathered up our 5 most popular (and useful) blog posts over the past year. Read on to get up to speed on esse ntial industry insights that will help guide your restaurant or bar for the New Year - everything from inventory to manager bonus plans.

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New DOL Final Overtime Rules: Quickstart Guide for Employers

There’s a new overtime salary threshold that will impact employers across the country. If you have an employee making less than $43,888 on July 1 or less than $58,656 on January 1, you’re going to have to start paying overtime. Download Paycor’s guide to learn: Which groups of employees are affected? How should you classify employees? Best ways to mitigate risk.

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Simple, low-cost Recipe Software – this looks just the ticket!

Ken Burgin

I found CookKeepBook through a social media mention, and it seems to have all the functions for recipe software that an independent operator needs. For many years we sold Profitable Recipe Manager , and its combination of simplicity and accuracy helped thousands of businesses control their food and recipe costs. Since retiring that product a few years ago, I’ve been looking for an inexpensive, cloud-based alternative.

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Restaurant Profit Margins: A No-Brainer Guide to Maximizing Your Profits

Notch

As an owner-operator, your restaurant likely sits at the center of your life. It's not only your business and your livelihood— it's also your dream. Unfortunately, if your restaurant is typical, your profit margins are exceedingly narrow. According to a recent Forbes article , sit-down restaurants make a profit of about 6%. While 6% is actually a high-water mark for this industry in recent years, it's still considered low by most investment standards.

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Our Top 5 Blog Posts of 2018

Indoor Media

What content has performed best for your blog? For us, content targeted toward our top categories of business has shown the best results. Since our blog is fairly new (started in the fall of 2017) we’ve been experimenting with different content topics, audiences, and writing styles. We’ve written about the basics of grocery store advertising, a short series on digital, and advice on running your business.

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2019 Digital Marketing To Do List for Restaurants

Restaurant Clicks

A new year is here and the world around us changes every day when it comes to keeping up with marketing trends and technology for your restaurant business. In this post we break down the top items you’ll need to focus on right now to improve your top line revenue this coming year. “No one plans to fail, they only fail to plan” Start this yea with a solid restaurant marketing plan.

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A Cut Above The Rest: How Hiring Quality Drivers Builds Customer Loyalty

Thrive POS

Let’s get real for a moment. Customer loyalty is not guaranteed, no matter how good your pizza is. And no matter how many times you landed it like a gold medal Olympic gymnast, one misstep can cost you big time - which makes having high-quality delivery drivers even more critical to your success as an independent pizza restaurant offering local delivery.

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New DOL Final Overtime Rules: Quickstart Guide for Employers

There’s a new overtime salary threshold that will impact employers across the country. If you have an employee making less than $43,888 on July 1 or less than $58,656 on January 1, you’re going to have to start paying overtime. Download Paycor’s guide to learn: Which groups of employees are affected? How should you classify employees? Best ways to mitigate risk.

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How to Handle Food Recalls in Your Restaurant

360Training

A recall is by far one of the most devastating things that can happen to any brand in the food industry. On top of the negative image that could haunt the business, restaurants may also face steep sanctions and penalties from the government. Fortunately, they can take several proactive measures such as implementing food safety initiatives in order to maintain quality and safety in the production process.

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Essential Directions for Restaurants & Cafes in 2019…

Ken Burgin

At the end of each year, there’s a flood of food trend surveys, and you may be wondering about nutella (wasn’t that 2016?), burgers (timeless, not trendy), vegan (essential) and a whole lot more. Step off the trend treadmill, and let’s put the industry changes into a series of directions or themes – areas where it’s vital that you stay ahead and keep improving your business.

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How Food Cost Control Can Increase Your Restaurant’s Profit Margin

Notch

Most restaurants operate on a profit margin of just 3-5 percent. That leaves no room for wasteful spending. That’s why food cost control should be a key objective for any restaurant. Keeping food costs manageable is a great way to ensure expenses don’t eat into that already razor thin profit margin. What are the best food cost control methods? There are a number of changes you can implement at your restaurant today to ensure you’re only spending what’s necessary on food, therefore maximizing you

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Why Outsource Management of Your Restaurant?

Goliath Consulting

Management companies provide restaurants with a franchise like operating system without having a franchise agreement. Management firms, like Goliath Restaurant Management, help restaurant owners reassess their food costs and supply chains, rein in bar costs and consolidate their liquor inventory to better suit their demographic, create marketing calendars and promotional materials to keep sales growing, and serve as a human resource department for recruiting, hiring, training and retaining staff

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Join Full Course Navigator: Your Path to Professional Growth in Restaurant Leadership

Full Course Foundation is dedicated to nurturing excellence in restaurant leadership. Our Navigator program offers a wide range of resources tailored for professional growth. From high-quality training to personalized coaching, Navigator equips restaurant leaders with the tools they need to thrive in their careers. Unlock your potential with three months FREE access to Navigator by Full Course!

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How Restaurants Can Attract Customers During Slow Months

Uncorkd

The New Year is upon us and so are the endless new year’s resolutions. Unfortunately, for most restaurants and bars this means millions are promising to save their coins and be healthier by eating out less. On top of that, the winter time blues are real and the preference to stay home to avoid the cold and the snow will only grow stronger as the winter progresses.

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Kid Friendly Restaurants: 7 Ways to Attract Families

Wasserstrom

Having a kid friendly restaurant can be a boon for the restaurant operator. Families with young children represent a lucrative demographic. But the first question you should be asking yourself is this: “Is this right for my restaurant concept?” Almost every restaurant finds itself serving children from time to time, even if they aren’t considered […].

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4 Reasons Why Your Restaurant Needs Online Ordering

Ordyx

If your restaurant still hasn’t made the addition of online ordering, it’s possible you may not yet see the immediate need. You haven’t been losing money, you’re gaining customers, and maybe you’re even doing pretty well overall. But let’s face it, doing ‘pretty well’ isn’t the mindset that compelled you to seek success in this tough restaurant industry.

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7 Small Ways You Could Be Leaking Money

Ken Burgin

None of these is major, but each week they soak up cash and cut into profits. Part of the fix is showing staff that every cent counts and you do watch the cents! They can be an active part of the solution, not standing on the side watching. Every single member of your staff could point out something that’s ‘leaky’ and wasteful – do they tell you? Do you ask?

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Planning Your Restaurant's Path to Profitability

Speaker: James Kahler, COO of Full Course

Ever wondered where to splurge and where to safely conserve when it comes to operating and growing your restaurant? 🤔 Join James Kahler, COO of Full Course and industry visionary, in this new webinar where he'll talk all about best practices to invest in your restaurant's success! Whether you're a new business or an established restaurant, a seasoned pro or a rookie, you'll learn the keys to sustainable success in this competitive industry.

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How Food Cost Control Can Increase Your Restaurant’s Profit Margin

Notch

Most restaurants operate on a profit margin of just 3-5 percent. That leaves no room for wasteful spending. That’s why food cost control should be a key objective for any restaurant. Keeping food costs manageable is a great way to ensure expenses don’t eat into that already razor thin profit margin. What are the best food cost control methods? There are a number of changes you can implement at your restaurant today to ensure you’re only spending what’s necessary on food, therefore maximizing you

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Work the Prime Cost Formula for Your Restaurant

The Restaurant Expert

Do you wonder what makes up the prime cost formula in the restaurant industry? How do you calculate a restaurant’s prime cost formula? What is the prime cost formula? Watch this video to learn or continue reading below. Prime cost in the restaurant industry is different than in other industries. I want to be very clear what prime cost is for the restaurant industry.

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6 Restaurant Marketing Ideas for Valentine’s Day

Uncorkd

From surprise proposals to a dozen roses, Valentine’s Day is a special day for many. This takes many on a hunt to find the perfect place to spend their evening. With an average of $143 being spent on a Valentine’s Day dinner and a total of 19 billion being spent, it is one of the biggest nights of the year for the restaurant industry. As a restaurant it can be hard to stand out amongst the competition, but we have complied a list of some of the best ways to attract couples to your

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5 Question, Operations Self Assessment

Core Hospitality

Here is a quick VLOG above our 5 question operations self assessment. Take 2 minutes and complete this open evaluation of your business, has it gone a little static? Get that “New car smell” again!

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Top 5 Ways to Optimize Your Loyalty Strategy

Speaker: Lauren Barash, Vice President, Brand Marketing

In an ever-evolving industry, building and retaining loyal customers is critical to the success of any restaurant business. Join Lauren Barash, VP of Brand Marketing at Full Course, as she delves into the world of restaurant loyalty programs, and reveals the top five essential strategies to optimize your approach! This webinar will explore: Loyalty trends and what you should be focusing on 📊 Actionable insights and ideas to help you develop the most powerful and effective loyalty program

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Smart Employee Scheduling: Key to Increasing Restaurant Profits

iTab POS

Smart Employee Scheduling: Key to Increasing Restaurant Profits. If you ask any restaurant owner what determines the revenue they earn, they will say obviously it’s the sales. Of course, they are correct, but is that it? Perhaps a more comprehensive way of answering this question is by asking yourself the following: what determines the sales? Is it the customers’ choice only?

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10 Gin Brands to Look Out For in 2019

Gastro Gays

It’s #Ginuary once again and we’re sharing so much gin content on our social media platforms, from daily snapshots and shout-outs to tips and round-ups to tempt all manner of gin imbibers. Meanwhile, we discovered… The post 10 Gin Brands to Look Out For in 2019 appeared first on GastroGays.

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Restaurant Profit Margins: A No-Brainer Guide to Maximizing Your Profits

Notch

As an owner-operator, your restaurant likely sits at the center of your life. It's not only your business and your livelihood— it's also your dream. Unfortunately, if your restaurant is typical, your profit margins are exceedingly narrow. According to a recent Forbes article , sit-down restaurants make a profit of about 6%. While 6% is actually a high-water mark for this industry in recent years, it's still considered low by most investment standards.

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Cut Food Cost with Two Easy Systems

The Restaurant Expert

How would you like to cut food cost with two easy steps? These two “clipboard systems”- EASY – stop mistakes coming out of your kitchen. They virtually eliminate theft in your restaurant. One is a key item report. The other is a waste sheet. Watch this video to learn exactly what I mean or continue reading below. The waste sheet simply tracks waste in the kitchen.

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2024 Restaurant Spending Trends to Stay Ahead of the Curve

How do you stay on top of what your customers are expecting when they step through your doors? Do you know what’s on their mind? How are you going to account for what they’re planning on doing months from now? As we head into 2024, price-related issues are still top-of-mind for restaurant customers after the inflation boom earlier this year. In this new report, we give you the latest insights on consumer spending trends, attitudes on tipping, and how you can respond.

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Creating the Ideal Dining Experience for Introverted Customers

Takeaway Solutions

Dining in a restaurant is a different experience for every single customer, and everyone comes for a different reason. Some come to enjoy your ambience, some want to feel refined and be waited on. Many walk through your doors because they're too tired from work to cook for themselves. From the hostess to the busboys, your staff does everything they can to make the dining experience for your guests a rewarding and relaxing experience, but it's not always easy to tell what kind of experience a cus

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Meet Our Commercial Lines Territory Manager, Bryon Hutter!

Hospitality Insurance Group

This month, we welcomed Bryon to Hospitality Insurance Group as our new Commercial Lines Territory Manager based at our headquarters in Southborough, Massachusetts. Get to know Bryon in our latest Q&A interview below. What is your full name? Bryon Hutter. When is your birthday? 02/03. Where do you live? Ashland, MA. Tell us a little bit about your background.

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Multiple Location Restaurants: Their Challenges and How to Handle Them

iTab POS

Multiple Location Restaurants: Their Challenges and How to Handle Them. You own a restaurant and it is flourishing more than ever. The tables are always full, your kitchen is buzzing with activity, customer reviews are positive and your restaurant’s reputation is growing day by day. So, you decide to take the next step and expand your business by opening another restaurant at a different location.

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