Social Hospitality: Restaurants

JUNE 22, 2020

The restaurant and food industry is one of the many to take advantage of the marketing opportunities Instagram offers. Restaurants across the globe now use Instagram to advertise their wares and, many even create bespoke dishes which are designed specifically to be shown off on the platform. Plan Ahead. High Days and Holidays.

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ChowNow

FEBRUARY 7, 2025

Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?

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Modern Restaurant Management

JUNE 18, 2020

And to inspire you to put your experience to work for you, here is a quick guide to the Post-CV restaurant marketing themes that will help your business bounce back to profitability in the new normal – whatever that looks like. What marketing methods would you employ with a proactive mindset? Sensitivity.

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Modern Restaurant Management

APRIL 4, 2025

Modern Restaurant Management (MRM) magazine asked Murray for her insights on how and why to change a restaurant’s concept, social media marketing, and more. This includes looking at how the restaurant is running, looking at the people that are coming in, looking at the demographics and doing market research.

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The Restaurant Group

APRIL 12, 2025

Let’s dive into the world of restaurant influencer marketing a game-changer that’s as juicy as your signature burger. What Is Restaurant Influencer Marketing? That’s the essence of restaurant influencer marketing. Ready to turn your eatery into the talk of the town? ” Absolutely!

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Modern Restaurant Management

OCTOBER 4, 2021

Whether you’re handling marketing for a chain restaurant, or just trying to heighten the visibility of your own local mom and pop diner, here are seven pro tips for restaurant marketing that will give your eating establishment a much-needed boost. Accurate Brand Personality Representation. Fast food chain Carl’s Jr.

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7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Aside from paid advertising, ranking high in local organic search results is critical. Email Marketing.

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The Rail

FEBRUARY 7, 2025

Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Taking it a step further than high-quality images , video marketing taps into the sensory appeal that text and photos cant achieve. Its crucial to pair with the right influencer, however.

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Modern Restaurant Management

MAY 8, 2020

Faced with the stark reality of closed dining areas, people working from home, and home-cooked meals, COVID-19 will force a radical rethinking of Quick Service Restaurant (QSR) marketing. Best Marketing Practices for QSR During and post pandemic. Breaking down stats from the 700 surveyed consumers.

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Modern Restaurant Management

JANUARY 9, 2020

These aren’t just adjectives explaining coffee flavors, but should also be terms that describe your coffee shop’s marketing campaigns. Keep reading as we share marketing tips designed to help small coffee shops better compete in today’s market. Here are three top places to advertise: Online. Out-Of-Home.

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7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Which is where your restaurant marketing plan comes in. What are they ordering?

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Modern Restaurant Management

JANUARY 31, 2025

Two-thirds of restaurant leaders believe AI or automation will improve their business in each of the 15 areas we asked about, the most popular of which are marketing and promotions (77 percent), inventory management (77 percent), payments (76 percent), menu optimization (76 percent), and staff management (75 percent).

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Modern Restaurant Management

NOVEMBER 29, 2023

As such, PR is a powerful tool that can drive commercial success in tandem with your marketing strategy while also helping you navigate through the post-pandemic – new normal – for restaurants. This can be achieved through a variety of tactics, such as media coverage, influencer partnerships and social media campaigns.

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Modern Restaurant Management

OCTOBER 22, 2021

Those stats demonstrate the power and influence of social media. This article will explore seven tips on using Facebook Ads to increase your market share of customers. It’s time to grab a bigger slice of the metaphorical cake of the restaurant marketing world! Marketing your business as a restaurant owner is no easy task.

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Modern Restaurant Management

JANUARY 28, 2022

When designing your logo, consider your target market. You will also need to do a bit of market research to see how your competition positions itself. You can display images and descriptions of your food and advertise special offers. You can also use your mouth-watering images for advertising your food on your website.

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Modern Restaurant Management

AUGUST 8, 2022

A repeat sale is 30 percent the cost of attracting a new customer, and repeat customers are walking advocates / marketers to new customers, ultimately generating more revenue–and reliable revenue–for less cost. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives?

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The Rail

MARCH 25, 2025

By using a combination of digital and traditional marketing strategies, you can turn your restaurants move into a celebration rather than a disruption. Collaborate with Influencers and Local Media Teaming up with food bloggers, influencers , and local media outlets can amplify your restaurants moving announcement.

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Modern Restaurant Management

MARCH 24, 2025

To learn more, Modern Restaurant Management (MRM) magazine reached out to Kadecia Ber, Yelp’s advertising trends expert. This trend is being driven by a mix of factors, including social media exposure, travel influences, and a growing appreciation for diverse culinary experiences. What surprised you about the results?

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7 Shifts

OCTOBER 22, 2019

Creating an Instagram marketing strategy for your restaurant is just a part of getting your business up and running. Instagram is influencing menu offerings, restaurant design, and marketing strategies. There are three main steps to creating a winning restaurant Instagram marketing strategy. Testimonials work.

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Goliath Consulting

SEPTEMBER 6, 2021

Restaurant owners, especially, must be focused on marketing their products on social media. Social media is an important influence on a consumer’s buying decisions. With this many people being influenced by social media posts and comments, having a digital strategy is important to growing your restaurant business. In the U.S.,

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Culinary Cues

OCTOBER 24, 2020

These aspects include: décor, skill level of staff, style of service, pricing, profit, type of vendors selected, kitchen layout, equipment selection, marketing and advertising, pay scales, dining room seating, type of china, glassware and flatware, even the location and color scheme for the exterior of the restaurant.

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Modern Restaurant Management

SEPTEMBER 21, 2023

Compared to other advertising forms, like TV or radio ads, local SEO can be a more budget-friendly option for businesses with limited funds. Unlike other advertising types, local SEO offers lasting results, meaning your business can continue to attract new customers for months or even years after implementing your local SEO strategy. .”

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Goliath Consulting

DECEMBER 7, 2021

Social media continues to be one of the best marketing channels of the century. Social media is an essential component of many brands’ marketing strategies. 90% of marketers say that social media marketing has increased their business exposure. User-generated content vs. Traditional advertisements.

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Social Hospitality: Restaurants

JUNE 22, 2020

The restaurant and food industry is one of the many to take advantage of the marketing opportunities Instagram offers. Restaurants across the globe now use Instagram to advertise their wares and, many even create bespoke dishes which are designed specifically to be shown off on the platform. Ensure consistency throughout your branding.

Marketing 195

Marketing Social Media Advertising Influencer 195

Modern Restaurant Management

APRIL 11, 2024

To delve more into the results, Modern Restaurant Management (MRM) magazine connected with Kadecia Ber, Yelp’s advertising trends expert and director of enterprise solutions Why do you feel these brands resonate with diners? Looking regionally, the Midwest and South are on a caffeine kick, while the coasts are the most health-conscious.

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Social Media Small Business Customer Service Customer Experience 466

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back. a boycott).

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Modern Restaurant Management

OCTOBER 15, 2020

To further reinforce the importance of search, Google recently shared that one in two restaurant visits is digitally influenced during their presentation at MUFSO 2019. Beyond unique creative, social media advertising can help your brand engage with new audiences. Facebook’s 1.62

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7 Shifts

JULY 10, 2020

Having a specific goal will help you plan out your budget, labor needs, marketing strategy, messaging, and organization before the event. Consider food costs, labor costs, and cost of marketing your reopening. Frequency and repetition will help your advertisements get noticed. Advertise! ?? Invite influencers ??

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Goliath Consulting

SEPTEMBER 7, 2023

In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Email Marketing: Beyond Newsletters Segment your email list based on preferences. Influencer Marketing: The Modern Word-of-Mouth Influencers can drive a considerable amount of traffic.

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Modern Restaurant Management

SEPTEMBER 28, 2022

“As the fandom in Esports continues to grow, QSR brands have been leaders in sponsoring teams, organizations and influencers,” said Michelle Harmon-Madsen, CMO, SponsorUnited. “We expect the sponsorship market for esports to continue to grow, and significantly so, moving forward.”

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Modern Restaurant Management

JANUARY 24, 2023

Nearly half of your market depends on social media comments for their restaurant reviews. You can use this information to focus your online marketing efforts on the most efficient channels. Many depend on social media reviews and posts about a particular restaurant before deciding whether they will dine there or not.

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The Rail

NOVEMBER 10, 2023

By Viktoria Arsenteva, Contributor In the hyper-competitive restaurant industry, effective marketing can be the difference between a bustling dining room and a quiet one. While word-of-mouth and organic traffic are valuable, there's no denying the potency of paid advertising in driving sales.

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Modern Restaurant Management

NOVEMBER 20, 2019

But that's enough about food; let's talk more about this word "organic" and how it plays into your online marketing outcomes. Well, just like with organic produce farming, organic online growth is the type of growth that happens without the aid of human-made external influences. Collaborate with Influencers.

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Modern Restaurant Management

NOVEMBER 17, 2020

It’s your branding, marketing, and pricing. Many of them were also opening in the Southern California market. Some attributed their success to more marketing, since the top franchisees definitely invested in promoting their business. Their emotions influence their perspective and their decisions.

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7 Shifts

DECEMBER 14, 2022

Using TikTok Influencers. Other Restaurant Marketing Resources. Recommended Reading: 22 Restaurant Advertising Ideas Driving Guests To Tables. Unlike email or Instagram marketing , you can post to TikTok multiple times a day without irritating your followers. Using TikTok Influencers. Table of Contents.

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Modern Restaurant Management

FEBRUARY 18, 2020

” Their answers touched on a variety of subjects including AI, virtual reality, virtual kitchens, staffing and retention, social media marketing, sustainability and third-party delivery. One great thing about the online delivery market is that it produces massive amounts of data. Marketing efficiency and effectiveness.

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The Rail

APRIL 4, 2023

By Torrey Tayenaka, Contributor Video marketing for restaurants is an essential type of marketing campaign to inspire patrons to visit or order. Video Marketing Data In 2022, over 24 billion dollars was spent by restaurant owners to advertise their businesses. Is it Instagram? With that growth comes opportunity.

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